PRESS RELEASE

Cisco Videoscape Enables German Broadcasters to Expand HDTV Services

ARD Installs Cisco State-of-the-Art HD Content Playout Systems at Two Premier Locations in Germany

AMSTERDAM, IBC, September 7, 2012 – The Association of Public Broadcasting Corporations of the Federal Republic of Germany (ARD), a non-profit, joint organization of Germany's regional public-service broadcasters, and one of the world's largest public broadcasters, is working with Cisco to extend its HD programming via satellite for HDTV viewers throughout Germany. Using the Cisco Videoscape^™ TV services delivery platform, including advanced Cisco^® video encoding and content processing technology, ARD has improved the overall video picture quality of  its German HD "direct-to-home" playout systems for satellite digital video broadcasting (DVB-S/S2).

Highlights

• Cisco is providing ARD with the necessary components to uplink video programming in HD format, helping it replace and upgrade technology and streamline operations by lowering costs at the ARD-Starpoint site in Frankfurt, Germany (being the central ARD Operator), and the WDR (West German Broadcasting) site in Langenberg near Cologne, Germany.
• Cisco hardware deployed for this project includes the D9036 multichannel/multiformat encoder, which encodes up to four HDTV programs at the same time, and the Digital Content Manager (DCM), which controls the bitrates and combines the TV services with service related auxiliary data.
• Part of the Cisco Videoscape Origination Suite, the D9036 Modular Encoding Platform is characterized by its scalability and superior video quality. Encoded video signals can be exported in premium quality via ASI streaming data format, or IP. Its wide range of IP functionality enables a smooth migration from ASI- into IP-based platforms and networks.
• The DCM can support full-quality delivery of multiple video signals. It is a key component of the Cisco Videoscape Acquisition Suite, due to its high video quality, flexibility, redundancy and network efficiency.
• Full system integration services and overall project responsibility was provided by Dimetis GmbH, a Cisco Authorized SP Video Partner, as well as the BOSS Broadcast Manager^®  control and monitoring system, which provides reliable and fully protected transmission of audio and video.
• The ARD-Starpoint facility processes the ARD Service, Das Erste, distributes the ARD-Bouquets via satellite, cable and IPTV, carries out the national and international TV and radio service exchange, and manages the common ARD core network platforms.
• The WDR is a constituent member of the ARD and the largest federal ARD broadcaster. In addition to contributing to the output of German national television channel Das Erste, WDR produces the regional television service WDR Fernsehen (formerly known as WDF and West3) and six regional radio networks. WDR also hosts the ARD-radio satellite transponder which delivers eight WDR radio services in addition to an event channel.

Supporting Quotes:

• Stephen Wagner, head of ARD-Starpoint

 "As we strive to provide HDTV viewers in Germany with superior video picture quality and greater reliability, we trust Cisco hardware to help us meet and exceed our goals. With Cisco's expertise, we were able to re-architect our network to more efficiently encode, decode and transmit HD signals to viewers' homes. With this technology in place, we can also execute on our plans to expand HD services throughout our markets, faster."

• Edwin Paalvast, senior vice president, Service Provider Group, Cisco EMEAR

"The Cisco Videoscape encoding and content management technology helps operators add and compact more channels of all types and formats into their network. Our work with ARD to enhance and expand their HD capabilities gives their viewers better quality HD video - with more HDTV choices soon to come."

Supporting Resources:

• About ARD
• About WDR
• About Cisco Videoscape http://www.cisco.com/go/videoscape
• Cisco Service Provider blog: SP360: http://blogs.cisco.com/sp
• Follow Cisco IBC news and activities on Twitter: #CiscoIBC and #Videoscape

Tags/Keywords

Cisco, ARD, ARD-Starpoints, Edwin Paalvast, DCM, Digital Content Manager, Digital Content Manager Origination Suite, HD, HDTV, Stephen Wagner, Videoscape, WRD

RSS Feed for Cisco: http://newsroom.cisco.com/dlls/rss.html

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go tohttp://newsroom.cisco.com. Cisco equipment in Europe is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

#   #   #

Oracle Buys ClearTrial

Adds Leading Cloud-based Clinical Trial Operations and Analytics Applications to Oracle Health Sciences Suite

For more, click the link below:

http://www.oracle.com/us/corporate/press/1570030

Adobe Digital Marketinng Suite Tackles Big Data with Predictive Marketing

Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing

For immediate release

Smarter Suite Helps Digital Marketers Turn Big Data into a Big Opportunity

SALT LAKE CITY, Adobe Digital Marketing Summit — March 21, 2012 — Adobe Systems Incorporated(Nasdaq:ADBE) today announced new predictive marketing capabilities within the Adobe® Digital Marketing Suite, reducing the complexity of uncovering hidden behavioral patterns in big data. These advancements will help marketers more quickly sort through an increasing amount of data to find the most impactful insights as well as leverage vast amounts of historical data to predict future results. Adobe is putting predictive analytics and more intelligent, forward-looking decision-making into the hands of digital marketers.

“In the early days of digital marketing, analytics emerged to tell us what happened and, as analytics got better, why it happened.  Then solutions emerged to make it easier to act on data and optimize results,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “But the sheer amount of available data presents a challenge to quickly extract insights and act while those insights are still valuable. The new predictive capabilities within the Digital Marketing Suite address these challenges and help marketers turn big data into a big opportunity.”

Adobe runs massively parallel software-as-a-service offerings through approximately 23,500 servers and networked devices in 19 data center co-location sites. Adobe captures more than six trillion transactions per year for its 5,000+ digital marketing customers. Collectively, these transactions represent more than 27 petabytes of data.

“Historically all Web analytics have reflected data from the past which has been to a certain extent like driving a car using only the rear view mirror,” said Ken Seiff, executive vice president, Direct and Omni Channel, Brooks Brothers. “The new predictive marketing capabilities from Adobe are helping us forecast revenue and identify the most powerful levers our team can pull to have the most likely positive effect on the site's revenue. These new capabilities are both simple and fast,and for the first time we can be marketers using data in a manner that allows us to drive while facing the road ahead.”

Adobe’s predictive marketing capabilities enable marketers to improve a variety of digital marketing strategies, including personalized engagement, multi-channel campaign execution, and media monetization. Specifically, digital marketers can:

·         Change key metrics in various what-if scenarios to see how those changes will potentially impact business outcomes, such as orders and revenue

·         Forecast campaign results across search, social and display, and develop optimized media mix models, generating higher returns on multi-channel advertising initiatives

·         Identify leading indicators that point to upcoming risks and anomalies and adjust marketing strategies before a problem occurs or to take advantage of an opportunity

·         Identify interactions (leaving a comment, reviewing a product, etc.) with the highest probability to convert

·         Move from testing content to prescribing content based on what the predictive model predicts will be best

The predictive marketing capabilities of the Adobe Digital Marketing Suite are now delivered through the following products and services:

·         The virtual analyst, the predictive modeling engine for the Adobe Digital Marketing Suite, intelligently identifies metrics with anomalies that need further review, forecasts those metrics for up to three weeks, and performs a correlation analysis to find other metrics that contributed to the anomaly

·         The advanced algorithms from the acquisition of Efficient Frontier are used to forecast campaign results and develop optimized media mix models, which may be leveraged to generate higher returns on multi-channel advertising initiatives

·         A predictive marketing dashboard allows marketers to change key metrics in various what-if scenarios to see how those changes will potentially impact business outcomes, such as orders and revenue

Customers interested in these predictive marketing capabilities can contact an Adobe account manager. Virtual analyst is currently in development and expected to be available later this year. All other capabilities are currently available.

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Broadcom Granted Permanent Injunction Against Emulex in Patent Infringement Suit

Broadcom Granted Permanent Injunction Against Emulex in Patent Infringement Suit

IRVINE, Calif., March 19, 2012 /PRNewswire/ -- Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced that the United States District Court for the Central District of California issued a decision granting Broadcom's request for a permanent injunction against certain products of Emulex Corporation (NYSE: ELX) previously found to infringe two Broadcom patents: U.S. Patent Nos. 7,058,150 and 7,471,691.

"We are pleased with the Court's decision," said Art Chong, Broadcom's Executive Vice President, General Counsel and Corporate Secretary.  "The Court's decision recognizes the important principle that Broadcom should not have to compete against its own patents.  Broadcom will continue to vigorously protect its intellectual property rights, including seeking permanent injunctions against its competitors' sale of infringing products where appropriate."
The '150 Patent describes and claims the use of a phase interpolator to optimize clock and data recovery in a high speed chip, and is an important technology for achieving reliable performance in high speed data communications chips.  The '691 Patent describes and claims techniques used in Fibre Channel Arbitrated Loop networking.

The enjoined products include Emulex's BladeEngine 2 (BE2), BladeEngine 3 (BE3) and Lancer (XE201) chips and certain of Emulex's Fibre Channel switch products.  The BE2 and BE3 are 10 Gigabit Ethernet controllers, which are sold as stand-alone chips and used in Emulex's OneConnect™ Converged Network Adapters.  Lancer (XE201) is currently used in some of Emulex's Fibre Channel Host Bus Adapter (HBA) products.

The permanent injunction will prohibit Emulex from importing, manufacturing, using and selling the enjoined products in the United States and from assisting others in doing the same.  The injunction is subject to a "sunset" period.  For the '150 patent, the sunset started on October 12, 2011 and will run until April 12, 2013.  For the '691 patent, the sunset started on December 16, 2011 and will run until June 16, 2013.  During the sunset period, Emulex will be permitted to continue certain sales of enjoined products, but only for use in customer devices for which the customer had placed a firm order for production quantities of affected Emulex products prior to the start of the sunset period.  During the sunset period, Emulex will be required to pay Broadcom a royalty of 9 percent on those sales.  Emulex also will be prohibited from competing for new design-wins with the enjoined products. 

About Broadcom


Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global leader and innovator in semiconductor solutions for wired and wireless communications.  Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments.  With the industry's broadest portfolio of state-of-the-art system-on-a-chip and embedded software solutions, Broadcom is changing the world by Connecting everything®.  For more information, go to www.broadcom.com.

Adobe Adds Cross-Visit Analytics

Adobe Adds Cross-Visit Analytics to Digital Marketing Suite for Deeper Insight Into the Visitor Experience

Adobe Discover Helps Digital Marketers Gauge Visitor Interaction, Optimize Marketing Spend and Boost Conversion

March 19, 2012 12:04 AM Eastern Daylight Time 

SAN JOSE, Calif.--(EON: Enhanced Online News)--Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled the addition of cross-visit analytics and other cutting-edge capabilities to Adobe® Discover, an advanced analytics and segmentation solution within the Adobe® Digital Marketing Suite. Cross-visit analytics enables digital marketers to see a visitor’s journey within the marketers’ Web properties beyond single online sessions, giving those marketers a more accurate view of the overall visitor experience.

“We are using these new insights to inform design decisions and invest in the digital marketing initiatives that are having the greatest impact.”

“Consumers don’t interact with their favorite sites in discrete, unconnected visits,” said Matt Langie, director of product marketing, Digital Marketing Business, Adobe. “They do a search and hit your home page, read reviews, leave, get an email offer, price compare, come back and finally convert. The diversity and complexity of any one visitor’s experience over time yields very different insights than looking at each visit as a distinct, separate experience. Adobe Discover provides analytics that mirror the actual visitor experience.”

Discover also provides a clearer understanding of fallout, the reasons why purchases or conversions do not take place. With insight across visits within their properties, including why customers leave without converting, companies can more accurately allocate marketing spend to activities that will generate the most return on investment.

“With Adobe Discover, we can see a visitor’s experience over multiple visits. Cross-visit analytics is giving us new, deeper insights into how our audiences interact with us online – which of our digital properties they consume, in what order and over how long, before they engage in a key event, such as purchase a phone, download a piece of content or sign up for a new service,” said Andrew Wathen, web analyst, Vodafone. “We are using these new insights to inform design decisions and invest in the digital marketing initiatives that are having the greatest impact.”

The newest version of Discover has also made significant enhancements, allowing analysts to more quickly dissect and manipulate data across both user segments and time.

“With an expanding global viewership and a large number of digital properties, obtaining a clear picture of how our content is being accessed is a daunting task. Adobe Discover is enabling us to achieve critical insights quickly and accurately as we better understand our visitors across visits and time,” said Francis Lavelle, director of analytics, Discovery Communications. “Thanks to Discover, our digital analysts are leveraging better attribution models and advanced trending capabilities to more quickly see the best way forward as we respond to our customers’ content needs and appetites.”

These updates to Adobe Discover are expected to be available in April 2012.

About the Adobe Digital Marketing Suite

The Adobe® Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2012 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Adobe Announces LiveCycle Enterprise Suite 3

Adobe Announces LiveCycle Enterprise Suite 3

News Release from BMC Software

Customer Success: Lenovo Manages ITIL®-Compliant Service Delivery with BMC Software’s Remedy ITSM Suite

Lenovo, the world’s second largest personal computer vendor, is using BMC Software’s (NASDAQ: BMC) Remedy  IT Service Management Suite (ITSM) to manage IT Infrastructure Library® (ITIL)-compliant service delivery. Lenovo has developed a new unified managed services offering for its customers that is powered by the BMC Remedy IT Service Management Suite. BMC is delivering improved system stability, significantly better service performance and enhanced customer satisfaction.

The market for managed IT services is exploding in China as organizations seek more efficient and effective ways to deliver information services to clients and end users. A growing challenge for IT service providers, like Lenovo, is the need to maintain control and visibility over an increasingly diverse range of infrastructure and management processes.

Lenovo launched its IT managed services, including device debugging, software maintenance and post-guarantee equipment servicing, in August 2010, offering multi-vendor infrastructure management for PCs, network equipment and printers. In order to optimize its own efficiency, Lenovo implemented the BMC Remedy IT Service Management Suite to provide a framework for enjoying greater process control and systems stability while enhancing customer satisfaction. 

“Since the data from different resources could not be integrated, we faced the challenge of controlling service processes, response times and service quality,” said Mr. Lv Zaifeng, general manager of service operation and support, emerging markets business group, Lenovo. “BMC Remedy incorporates ITIL best practices, offering incident management, problem management, change and configuration management and improves service levels from every corner.”

Although Lenovo’s managed services team is highly trained and effective, the company needed to streamline their schedules and monitor their performance with staff spread over more than 1,000 locations. Additionally, Lenovo had no way to manage the handovers needed when Line 2 service personnel passed a job over to Line 3 personnel, either because of scheduling or skills issues.

The company suffered from a relatively low front-line incident resolution rate and keenly understood that it needed to implement a solution that would deliver increased service quality without sacrificing efficiency or flexibility. Following a review of all available solutions, Lenovo decided on the BMC Remedy IT Service Management Suite as the best solution for its needs.

The BMC Remedy solution offers customers the ability to easily configure the solution without the need to build or maintain code. Underpinning this flexibility is the BMC Remedy Action Request System (ARS), a powerful and scalable workflow engine.

By providing more transparency into the process and immediate access to supporting data, it is possible to significantly improve help desk or service desk performance and boost the first-call resolution metrics. Lenovo’s first call resolution rate has increased drastically following the introduction of the Remedy suite.

“We will continue to work with BMC as a strategic partner, and the next step includes data center integration, automation and monitoring,” said Mr. Lv. “We plan to expand Lenovo IT outsourcing services business into a new realm.”