Adobe Digital Marketinng Suite Tackles Big Data with Predictive Marketing

Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing

For immediate release

Smarter Suite Helps Digital Marketers Turn Big Data into a Big Opportunity

SALT LAKE CITY, Adobe Digital Marketing Summit — March 21, 2012 — Adobe Systems Incorporated(Nasdaq:ADBE) today announced new predictive marketing capabilities within the Adobe® Digital Marketing Suite, reducing the complexity of uncovering hidden behavioral patterns in big data. These advancements will help marketers more quickly sort through an increasing amount of data to find the most impactful insights as well as leverage vast amounts of historical data to predict future results. Adobe is putting predictive analytics and more intelligent, forward-looking decision-making into the hands of digital marketers.

“In the early days of digital marketing, analytics emerged to tell us what happened and, as analytics got better, why it happened.  Then solutions emerged to make it easier to act on data and optimize results,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “But the sheer amount of available data presents a challenge to quickly extract insights and act while those insights are still valuable. The new predictive capabilities within the Digital Marketing Suite address these challenges and help marketers turn big data into a big opportunity.”

Adobe runs massively parallel software-as-a-service offerings through approximately 23,500 servers and networked devices in 19 data center co-location sites. Adobe captures more than six trillion transactions per year for its 5,000+ digital marketing customers. Collectively, these transactions represent more than 27 petabytes of data.

“Historically all Web analytics have reflected data from the past which has been to a certain extent like driving a car using only the rear view mirror,” said Ken Seiff, executive vice president, Direct and Omni Channel, Brooks Brothers. “The new predictive marketing capabilities from Adobe are helping us forecast revenue and identify the most powerful levers our team can pull to have the most likely positive effect on the site's revenue. These new capabilities are both simple and fast,and for the first time we can be marketers using data in a manner that allows us to drive while facing the road ahead.”

Adobe’s predictive marketing capabilities enable marketers to improve a variety of digital marketing strategies, including personalized engagement, multi-channel campaign execution, and media monetization. Specifically, digital marketers can:

·         Change key metrics in various what-if scenarios to see how those changes will potentially impact business outcomes, such as orders and revenue

·         Forecast campaign results across search, social and display, and develop optimized media mix models, generating higher returns on multi-channel advertising initiatives

·         Identify leading indicators that point to upcoming risks and anomalies and adjust marketing strategies before a problem occurs or to take advantage of an opportunity

·         Identify interactions (leaving a comment, reviewing a product, etc.) with the highest probability to convert

·         Move from testing content to prescribing content based on what the predictive model predicts will be best

The predictive marketing capabilities of the Adobe Digital Marketing Suite are now delivered through the following products and services:

·         The virtual analyst, the predictive modeling engine for the Adobe Digital Marketing Suite, intelligently identifies metrics with anomalies that need further review, forecasts those metrics for up to three weeks, and performs a correlation analysis to find other metrics that contributed to the anomaly

·         The advanced algorithms from the acquisition of Efficient Frontier are used to forecast campaign results and develop optimized media mix models, which may be leveraged to generate higher returns on multi-channel advertising initiatives

·         A predictive marketing dashboard allows marketers to change key metrics in various what-if scenarios to see how those changes will potentially impact business outcomes, such as orders and revenue

Customers interested in these predictive marketing capabilities can contact an Adobe account manager. Virtual analyst is currently in development and expected to be available later this year. All other capabilities are currently available.

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

News Release from Symantec - Runaway Data Growth

Symantec Helps Organizations Get Control of Runaway Data Growth

Data Insight 3.0 Creates Accountability for Unstructured Information Governance

 

MOUNTAIN VIEW, Calif. – March 12, 2012 – Symantec Corp. (Nasdaq: SYMC) today announced Symantec Data Insight 3.0, the latest version of its solution that improves information governance by providing intelligence into ownership and usage of unstructured data such as documents, presentations, spreadsheets and emails. Enhancements to Symantec Data Insight help organizations transform storage operations and simplify information governance processes to reduce costs, reduce risk and achieve compliance.

Read more detailed blog posts:

• New Release: Symantec Data Insight 3.0
• Creating Accountability to Take Control of Runaway Unstructured Data Growth

According to Gartner, the growth rate of data is 40 to 60 percent; but for unstructured data in the enterprise, the growth rate can be up to 80 percent¹ and is becoming increasingly difficult to manage and protect. IT organizations are faced with seemingly impossible data governance objectives to reduce costs, reduce risk and achieve compliance. IT lacks the business context for the data and must engage the data owners who best understand the value of the data. However, challenges in understanding who owns the data and how it is being used impact IT’s ability to operationalize data governance.

Symantec Data Insight addresses these challenges by continuously monitoring data usage and enabling rule-based inferences for data ownership. Understanding how data is being used enables effective unstructured data management operations – facilitating tasks such as reclamation and chargeback. By assigning data ownership, IT organizations can establish a framework for collaboration with the business to address data governance objectives. Since the initial launch, Symantec has seen broad adoption and use of Data Insight to reduce storage costs, simplify protection of critical data, and meet compliance.

Click to Tweet: Symantec Helps Organizations Get Control of Runaway Data Growth with Data Insight 3.0: http://bit.ly/AoQIh8

Transform Storage Operations

Symantec Data Insight’s detailed data usage analytics of unstructured data, such as growth, frequency of access, inactive data, and user activity are essential to reducing storage costs and streamlining unstructured data storage operations such as reclamation, tiering, migration to cloud storage and capacity planning. Rapid growth of unstructured data and the emergence of Big Data are significantly increasing the magnitude of the operations challenge. Data Insight is particularly well-suited to support large-scale data management operations with its highly scalable and parallel architecture. With optimizations in collection, indexing and query algorithms, Data Insight delivers actionable analytics with enhanced performance across large data sets.

Empower the Business

Symantec Data Insight helps storage, security and compliance professionals empower the data owners inside the business to better manage and protect unstructured data through a new data custodian management feature.

• Data Custodian Management: Data Insight helps automate the discovery and management of custodians for unstructured data within the business. IT can automatically engage the business owners or custodians with valuable usage, permissions, and classification reporting and analytics, empowering the business to become better stewards of an organization’s resources.
• Managing Data Growth: Data Insight automates custodian reviews of inactive or orphan data facilitating storage remediation actions, such as deletion, archival, or migration as well as assisting with data retention guidelines based on data ownership classification. Data Insight’s ownership and usage capabilities help organizations build a consumption-based chargeback model to promote accountability for efficient use of the storage.
• Protecting Confidential Data: Symantec continues to strengthen the integration between Symantec Data Insight and Symantec Data Loss Prevention. Features such as risk scoring and sensitive data alerts, combine Data Loss Prevention’s content-awareness with Data Insight’s usage and permissions analysis to help prioritize remediation of data based on risk. Data Insight’s custodian management feature will streamline the risk remediation process, especially important given the rapid growth of unstructured data.
• Governing Access to Data: Through Data Insight’s integration with the Aveksa Access Governance suite, organizations can easily establish business processes to control who can access key data resources across the enterprise. By incorporating the ownership and access information discovered by Symantec’s Data Insight into the Aveksa system, organizations can more easily and efficiently achieve compliance and better enforce access policies.

Comprehensive Coverage

Data Insight 3.0 now features a new integration point with Veritas Storage Foundation 6.0. Customers using Storage Foundation for file serving can now leverage Data Insight for their data management needs. Data Insight also features enhanced operations for NetApp network attached storage (NAS) and expanded coverage to support both CIFS and NFS protocols.

Data Insight provides comprehensive support for leading platforms such as NetApp NAS, EMC NAS, Windows File Servers, Microsoft SharePoint, and Unix File Servers with Veritas Storage Foundation file system. Data Insight also provides support for leading directory services, such as Microsoft Active Directory, LDAP, and NIS/NIS+.

Quotes

• “Data Insight has given us a better understanding of how unstructured data is being created, used, stored, and retained,” said Starla Rivers, Sr. Information Security Architect, Sharp HealthCare. “With the integration between Data Insight and Symantec’s Data Loss Prevention solution, we are able to identify and manage data by content, access, age and risk. This allows us to work with the business custodians to protect that data through tighter access controls and a clean-up process. This is helping us with our data governance objectives of gaining efficiency and reducing risk.”
• “NetApp and Symantec are committed to delivering innovative solutions that help our mutual customers employ new strategies to manage, retain and protect growing data volumes,” said Chris Cummings, vice president, products and solutions marketing, NetApp. “The combined strengths of Symantec Data Insight integrated with NetApp’s high performance storage systems enables organizations to better understand who owns information, how it’s being accessed, and how it’s being used to accelerate the business. This in-depth understanding helps customers efficiently manage data growth, make better decisions and drive successful business outcomes at the speed of today’s business.”
• “Data Insight provides visibility into the who and how as context to 'eating the elephant.’ Our enterprise customers large and small find the task of classifying information somewhat insurmountable based upon volume, complexity, and lack of visibility,” said Marc Johnson, Practice Director for Data Center Management and Storage, Creative Breakthroughs, Inc. “Data Insight’s ownership and usage analytics help organizations link security, storage, and compliance in an unprecedented way. Never before have the walls crumbled between IT security and IT storage the way that Data Insight incites.”
• “With Symantec Data Insight and Aveksa integrated together, organizations can safely and efficiently delegate access decisions to the line-of-business custodians, while ensuring compliance with controls and constraints defined by Information Security,” said Deepak Taneja, CTO at Aveksa. “Symantec Data Insight provides information on data resource ownership, classification and usage, and Aveksa leverages this to provide business-user-friendly access activities, including certification, access request, and access remediation. The end result is a full lifecycle management system for controlling enterprise access to applications and data. ”
• “Data Insight demonstrates innovation and integration across Symantec’s security and storage portfolio,” said Vivian Tero, Program Director for Governance, Risk and Compliance, IDC. “Data Insight’s data ownership and usage analysis benefits both storage and security stakeholders, by enabling efficient management of data growth to reduce cost and simplifying protection of sensitive data, regardless of where it is stored.”
• “It is difficult for most organizations to identify the data owners for a majority of the unstructured data in their organization,” said Don Angspatt, vice president, product management, Storage and Availability Management Group, Symantec Corp. “Data Insight 3.0 enables our customers to not only identify data owners but also automatically engage them to reduce storage management costs, achieve compliance, and facilitate data protection, thereby increasing the effectiveness of an organization’s data governance initiatives.”

Pricing and Availability

Data Insight is available immediately. Estimated pricing starts at $5,000 USD with either a per-User or per-TB licensing option.

• CIO Digest article: A View from 2015 on Information Explosion
• SlideShare: Data Insight
• Screenshot: Data Insight
• DCIG Blog on Data Insight 3.0
• Data Sheet: Symantec Data Insight 3.0
• Webcast: Promote Accountability and Compliance Over Your Unstructured Data with Symantec Data Insight (14 March 2012)
• Solution Page: Symantec Data Insight
• Symantec Storage Management Solutions
• Symantec Data Loss Prevention
• Press Release: Symantec Takes On Unstructured Data with Data Insight for Storage
• Press Release: Symantec Simplifies the Detection and Protection of Enterprises’ Most Valuable Information
• Press Release: Symantec Answers “Whose Data Is It Anyway?”

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About Storage and Availability Management from Symantec

Symantec helps organizations secure and manage their information-driven world with storage management, high availability/disaster recovery,email archiving, and backup & recovery solutions.

About Symantec

Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.