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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Friday, January 9, 2015
Thursday, May 30, 2013
Friday, September 7, 2012
IBM Unveils New Services to Accelerate Customer Engagement Efforts for CMOs, CIOs
Press release:
IBM Unveils New Services to Accelerate Customer Engagement Efforts for CMOs, CIOs
IBM Interactive gains momentum worldwide as a leading global digital marketing provider
Armonk, N.Y. - 07 Sep 2012: IBM (NYSE: IBM) today announced a new set of services targeting chief marketing officers (CMOs) and chief information officers (CIOs) to boost engagement efforts among today’s increasingly selective and digitally empowered customers. IBM Interactive, IBM’s digital marketing agency, will play a critical role in guiding businesses through their digital transformation journeys.
IBM’s 2011 study of more than 1,700 chief marketing officers revealed that the majority of the world’s top marketing executives recognized a critical shift occurring in regards to customer engagement, but felt underprepared to manage the change. The IBM study also found that while 82 percent of CMOs say they plan to increase their use of social media over the next three to five years, only 26 percent are currently tracking blogs, 42 percent are tracking third party reviews and 48 percent are tracking consumer reviews to help shape their marketing strategies.
In response to this need, IBM is introducing a new set of integrated services designed to help businesses build and expand their digital marketing presence. IBM will help businesses use technology as a tool to build more meaningful, personalized interactions across mobile, social and online touchpoints.
IBM will rapidly assess a business's current needs against future marketing vision, conduct a gap analysis to evaluate which of the future capabilities are currently supported through existing business architecture and then determine the new processes, technology, data, skills, and governance required for the transformation strategy. IBM will design customized roadmaps for clients built on industry-leading techniques and methodologies developed in worldwide client engagements.
Analytic techniques will be used to drive customer engagement, social marketing and collaboration, and marketing performance optimization efforts. For example, retailers, banks, insurance companies, and communications providers are all challenged to deliver the right offers for their products and services to customers at the right time. Real-time predictive analytics can ease this task by analyzing the growing volumes of customer information – across various structured and unstructured data sources – to provide key insights into customer preferences. Combined with business rules based on knowledge of what offers and actions have proven successful with other customers in a similar situation, the analytics can provide recommended actions for that customer on a personalized basis.
“Today, businesses have a unique opportunity to rebrand themselves to become more customer-centric and relevant,” said Adam Klaber, Managing Partner, New Markets, IBM Global Business Services. “As part of IBM’s broader Smarter Commerce efforts, IBM works with businesses to deepen customer relationships and turn prospects into brand advocates. Leading with a data-driven approach, IBM helps CMOs and CIOs to engage with consumer audiences in a more personalized and authentic manner, to in turn, boost brand loyalty.”
IBM Delivers Immersive Experiences with Customers Worldwide
IBM has found worldwide success in driving marketing innovation and improved customer experiences with clients around the world. Examples of how IBM Interactive is working with businesses to innovate the digital experience include:
· IBM is working with a major beverage provider to introduce exciting functionality to the customer engagement experience such as the ability to create personal drink recipes, assign and enable consumers to access their mobile devices to communicate the personal recipes to the vending machine. IBM also designed a new mobile website for the company’s loyalty rewards program, providing access to over 16.5 million registered members (1 in every 9 households).
· IBM worked with a global luxury goods retailer to improve the customer shopping experience for its online channel. To reduce barriers in the checkout process, IBM created a streamlined process for browsing and checkout. In addition, IBM worked with the company to create targeted customer experiences for mobile smart phone and tablet users, as well as helped the company devise a strategy to expand its online presence to more countries.
· IBM has designed, developed and implemented new customer-facing Web sites for the world’s leading tennis and golf organizations including the United States Tennis Association, United States Golf Association and Wimbledon. Designed to enhance the fan experience, the sites bring together live scores, live streaming video, on demand clips, and provide a visual way to view the scores, news, event activities, and photos. IBM ensures that content can be accessed in real-time and delivered to multiple devices, such as the iPhone, iPad, and smart phones.
For more information on IBM Interactive, visit: http://www.ibminteractive.com/
For more information on IBM Smarter Commerce, visit:http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/
To join the conversation, follow hashtags #smartercommerce and #IBMSCGS
In response to this need, IBM is introducing a new set of integrated services designed to help businesses build and expand their digital marketing presence. IBM will help businesses use technology as a tool to build more meaningful, personalized interactions across mobile, social and online touchpoints.
IBM will rapidly assess a business's current needs against future marketing vision, conduct a gap analysis to evaluate which of the future capabilities are currently supported through existing business architecture and then determine the new processes, technology, data, skills, and governance required for the transformation strategy. IBM will design customized roadmaps for clients built on industry-leading techniques and methodologies developed in worldwide client engagements.
Analytic techniques will be used to drive customer engagement, social marketing and collaboration, and marketing performance optimization efforts. For example, retailers, banks, insurance companies, and communications providers are all challenged to deliver the right offers for their products and services to customers at the right time. Real-time predictive analytics can ease this task by analyzing the growing volumes of customer information – across various structured and unstructured data sources – to provide key insights into customer preferences. Combined with business rules based on knowledge of what offers and actions have proven successful with other customers in a similar situation, the analytics can provide recommended actions for that customer on a personalized basis.
“Today, businesses have a unique opportunity to rebrand themselves to become more customer-centric and relevant,” said Adam Klaber, Managing Partner, New Markets, IBM Global Business Services. “As part of IBM’s broader Smarter Commerce efforts, IBM works with businesses to deepen customer relationships and turn prospects into brand advocates. Leading with a data-driven approach, IBM helps CMOs and CIOs to engage with consumer audiences in a more personalized and authentic manner, to in turn, boost brand loyalty.”
IBM Delivers Immersive Experiences with Customers Worldwide
IBM has found worldwide success in driving marketing innovation and improved customer experiences with clients around the world. Examples of how IBM Interactive is working with businesses to innovate the digital experience include:
· IBM is working with a major beverage provider to introduce exciting functionality to the customer engagement experience such as the ability to create personal drink recipes, assign and enable consumers to access their mobile devices to communicate the personal recipes to the vending machine. IBM also designed a new mobile website for the company’s loyalty rewards program, providing access to over 16.5 million registered members (1 in every 9 households).
· IBM worked with a global luxury goods retailer to improve the customer shopping experience for its online channel. To reduce barriers in the checkout process, IBM created a streamlined process for browsing and checkout. In addition, IBM worked with the company to create targeted customer experiences for mobile smart phone and tablet users, as well as helped the company devise a strategy to expand its online presence to more countries.
· IBM has designed, developed and implemented new customer-facing Web sites for the world’s leading tennis and golf organizations including the United States Tennis Association, United States Golf Association and Wimbledon. Designed to enhance the fan experience, the sites bring together live scores, live streaming video, on demand clips, and provide a visual way to view the scores, news, event activities, and photos. IBM ensures that content can be accessed in real-time and delivered to multiple devices, such as the iPhone, iPad, and smart phones.
For more information on IBM Interactive, visit: http://www.ibminteractive.com/
For more information on IBM Smarter Commerce, visit:http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/
To join the conversation, follow hashtags #smartercommerce and #IBMSCGS
Thursday, September 6, 2012
IBM Helps Global Industry Leaders Connect with the Chief Executive Customer
Press release:
IBM Helps Global Industry Leaders Connect with the Chief Executive Customer
IBM Predicts Intelligent-Guided Future
ORLANDO - 06 Sep 2012: Today, from the Smarter Commerce Global Summit, IBM (NYSE:IBM) is helping a range of global business leaders across major industries, such as Anheuser-Busch InBev, Bank of America, ConocoPhillips, Expedia.com, Office Depot, Radio Shack, and Virgin Atlantic Airways. Customers are looking for new ways to connect with their customers accelerating key business processes such as marketing, sales, supply chain and customer service, driving faster business results.
IBM is also forecasting key Smarter Commerce trends including the prevalence of intelligent-guided customer experiences, mobile-first business strategies and the growth of hybrid cloud computing as the primary means for entering new markets.
From procurement and supply chain, marketing and sales, to customer service, companies are re-engineering key business processes to meet the preferences of their increasingly powerful and demanding clients, essentially their new chief executives.
IBM is helping more than 2,000 global brands transform operations centered around their customers. A variety of chief marketing officers (CMOs), chief information officers (CIOs) and other business leaders from many companies such as Husqvarna, Lenovo, Norwegian Cruise Line, SHOP.CA, Staples, Urban Outfitters and Wacoal will join IBM at the summit and present the business results they have achieved after working with IBM and shifting to a Smarter Commerce approach.
"The old adage 'the customer is always right' has evolved. The customer is dictating the terms under which commerce is conducted," said Craig Hayman, general manager, IBM Industry Solutions. "The new 'chief executive customer' expect companies to respect their time, preferences, values and privacy. Meeting these expectations requires insight, innovation and a system of engagement that delivers an intelligent guided customer experience at every touchpoint."
IBM Predicts Intelligent-Guided Future
Smarter Commerce is a growing market opportunity in excess of $20 billion per year in software alone that centers on the customer experience. In five years, intelligent-guided marketing and selling will routinely put the ultimate control in the hands of customers, allowing them to indicate what they are in the market for. In this new normal, businesses will have the ability to scan who is looking for what and make offers to customers to meet their preferences. Consumers will expect at most to wait just minutes or seconds for offers to come in and select the one they like. Bearing today's reality and this vision in mind, here are key trends IBM predicts will contribute to the evolution and expansion of Smarter Commerce:
1) Everything will be Data Driven
Stemming from buying behavior, social media interactions, and advanced analytics -- essentially the application of Big Data, customers will project what they are in the market for instead of settling for what's available on the shelf. Companies will respond within seconds essentially bidding for each individual's business. Sharpening analytics will help businesses across all industries anticipate and predict what customers want. The vision of marketing to a universe of one is realized.
2) Businesses Go Mobile First as Devices Proliferate and Channels Merge
Businesses will primarily design applications and processes for mobile deployment instead of PCs as individuals center their lives around smart phones and device use explodes exponentially. Location-based services will expand individualized offers; drive acceleration of business processes and reduction of costs. Frictionless payments will remove obstacles to impulse buying, leading to less predictable market shifts in consumer demand and requiring greater analytics to decipher.
3) Cloud Computing will Lead Businesses to New Markets
Established companies will deploy a hybrid cloud model for rapid expansion to new markets while newer players will use the cloud in a virtual inventory model to start up quickly and cost-effectively compete against larger competitors. Businesses realize immediate returns with instant deployments, reducing capital budgets. Cloud technology will serve as the primary means for people to quickly connect with social and collaborative business networks, bringing intellectual capital to bear for business more rapidly and in new ways.
The Future Starts Now
Many companies are on the path toward Smarter Commerce today, meeting the expectations of the chief executive customer. To help organizations realize the full potential of Smarter Commerce, IBM is teaming up with First Data in a consortium of industry leaders includingKohl's, Nordstrom, CardSpring, Citi and others that bring together retail, financial and technology institutions to share and establish best practices in retail commerce.
RadioShack, a leading U.S. retailer of mobile and technology products, services and accessories, is working with IBM’s DemandTec cloud solutions designed to help CMOs and their teams improve price image and pricing operations throughout the entire pricing lifecycle.
Virgin Atlantic Airways Ltd. engaged IBM Web analytics and strategic consulting services to better understand its customers’ online preferences and enable more precise marketing activities. Virgin Atlantic has been able to cater more effectively to customers and successfully evaluate and monitor site performance.
SHOP.CA is a case study in hybrid cloud technology deployment. Canada’s online marketplace retailer is using IBM Web analytics, a cloud solution, integrated with on-premise instances of WebSphere Commerce. The online retailer selected IBM's technology as the e-commerce engine to power its consumer storefront, multi-merchant product catalog and Shop.ca Rewards program. IBM is also providing analytics on visitor preferences and interactions, as well as analyzing their searching and buying histories. This data will give Shop.ca insight on how, when and where to reach shoppers with content and offers personalized to their tastes and preferences via mobile or social vehicles.
For more information on IBM Smarter Commerce, visit: http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/
IBM Smarter Commerce Helps RadioShack Deliver Customer Value and Drive Sales
Press release:
IBM Smarter Commerce Helps RadioShack Deliver Customer Value and Drive Sales
ORLANDO - 06 Sep 2012: At the Smarter Commerce Global Summit, IBM (NYSE: IBM) today announced that RadioShack, a leading national retailer of innovative mobile and technology products, services and accessories, is working with IBM’s cloud-based solutions that help chief marketing officers (CMO) and their teams improve price image and pricing operations over the entire pricing lifecycle.
The solutions being used by RadioShack are part of IBM’s cloud-based merchandising analytics software and services, which help companies define the optimal price points and product mix based on customer buying trends. As a result, companies have the power to deliver a more positive buying experience, thereby improving customer service and at the same time increasing both revenue and profitability.
RadioShack Corporation has extended its right to use IBM’s cloud-based business marketing software and services. Tapping into IBM’s Smarter Commerce initiative, RadioShack will look to grow key categories by incorporating shopper-focused strategies that are localized to each of its 4,700 stores.
IBM's Smarter Commerce initiative features software and services that help companies transform their business processes to more quickly respond to shifting customer demands in today's digitally transformed marketplace. The initiative is driven by CMOs and organizations that are increasingly looking for ways to bring new levels of automation to marketing, sales and fulfillment to secure greater customer loyalty.
"RadioShack is one of the most iconic and enduring brands in the American retail landscape. A major contributor to its business has been its foresight to invest in technologies that will inform better strategic merchandising decisions, and best serve their customers," said Yuchun Lee, vce president, IBM Enterprise Marketing Management. "We look forward to continuing to work with the RadioShack team and providing them an expanded set of software and services that deliver greater insight into today’s empowered customer, allowing it to better market, sell and deliver their products and services.”
Current DemandTec software and services being used by RadioShack include DemandTec Price Management™, DemandTec Price Optimization™, DemandTec Markdown Optimization™, and DemandTec Promotion Planning™.
More information on Smarter Commerce can be found atwww.ibm.com/smarterplanet/us/en/smarter_commerce/overview/
The American Marketing Association Turns to IBM Smarter Commerce to Target CMOs, Marketing Professionals’ Interests
Press release:
The American Marketing Association Turns to IBM Smarter Commerce to Target CMOs, Marketing Professionals’ Interests
IBM Helps AMA Connect to marketers across Digital, Social, and Traditional Channels
ORLANDO - 06 Sep 2012: At the Smarter Commerce Global Summit, IBM (NYSE: IBM) today announced that the American Marketing Association (AMA) is using IBM's Smarter Commerce initiative to connect on a deeper level to the marketing community and its 30,000 members and deliver marketing content, professional development and training that meets their needs. Through Smarter Commerce, IBM provides digital marketing and Web analytics software that helps chief marketing officers (CMO) sift through Big Data to understand the individual preferences and needs of consumers in order to deliver targeted and relevant marketing messages.
One of the largest and most prestigious marketing associations in the world, the AMA is a professional organization for individuals involved in the practice, teaching and study of marketing worldwide. It helps marketers deepen their expertise, elevate their careers, and ultimately achieve better business results. In addition, the AMA provides relevant information and comprehensive education and training programs. To reach members, the AMA previouslyused multiple third party vendors, which resulted in a fragmented view of its own data. The AMA turned to IBM to gain a more holistic view of member data and more effectively meet the needs of each individual.
The AMA has transitioned to a comprehensive solution providing a 360 degree view of their customer so they can more easily share information, resources and content with their members, which include CMOs, marketing professionals, professors and students. Other benefits will include improved inbound and outbound campaigns to members, increased marketing automation, and integration across multiple marketing channels, resulting in increased marketing effectiveness.
“As a leading professional organization for marketers, our members depend on us to quickly and easily share answers and resources to help them do their jobs better. Through this improved view of our members’ data, we have the ability to better understand individual member’s preferences and needs, providing them with the information, resources and content they want most,” said Nancy Costopulos, chief marketing officer, American Marketing Association. “Together with IBM, we understand the importance of technology in today’s marketing landscape and, through this collaboration, we expect to see significant business operating efficiency, improved member engagement, and an increase in ROI.”
"The AMA is among the largest marketing associations in the world," said Yuchun Lee, vice president, IBM Enterprise Marketing Management. “As the marketing industry itself evolves toward greater personalization, AMA's members can count on IBM's digital technology to help AMA sift through Big Data, pinpoint and address the needs of individual members and help deliver marketing resources and information that feels like a welcomed service.
IBM's Smarter Commerce initiative features software and services that help companies transform their business processes to more quickly respond to shifting customer demands in today's digitally-transformed marketplace. The initiative is driven by CMOs and organizations that are increasingly looking for ways to bring new levels of automation to marketing, sales and fulfillment to secure greater customer loyalty.
Current IBM Enterprise Marketing Management software and services being used by the American Marketing Association include IBM Unica eMessage™, IBM Unica NetInsight™, IBM Unica PredictiveInsight™, and IBM Unica CustomerInsight™.
More information on Smarter Commerce can be found atwww.ibm.com/smarterplanet/us/en/smarter_commerce/overview/
Wednesday, September 5, 2012
IBM Accelerates Smarter Commerce through Intelligent Guided Customer Experience
Press release:
IBM Accelerates Smarter Commerce through Intelligent Guided Customer Experience
ORLANDO - 05 Sep 2012: At the Smarter Commerce Global Summit, IBM (NYSE: IBM) announced new software and services designed to help Chief Marketing Officers (CMO), Chief Procurement Officers (CPO) and other key line-of-business executives realize quicker business results by delivering intelligence guided customer experiences, across all digital channels, aligned to the buying and shopping preferences of each individual
With today’s news, IBM expands its Smarter Commerce initiative with new cloud-based software and services that allow businesses to immediately put the customer at the center of their operations in order to drive revenue and ensure sustainable brand loyalty. This includes:
· IBM Marketing Center, an IBM SmartCloud Solution that integrates digital analytics with real-time marketing execution capabilities into a single solution that allows CMOs to better meet customer needs by quickly analyzing customer shopping patterns and turning these insights into intelligent offers that are personalized to each person.
· A new Smarter Commerce managed services offering that helps clients more rapidly and effectively deploy and manage their ecommerce environments.
· A new offering for Strategic Supply Management, available on-premises and as a SmartCloud solution that speeds and improves supplier governance, risk and compliance.
With the new offerings introduced today, IBM provides customers with automation and intelligence while accelerating and improving marketing, sales, customer service, procurement and supply chain management.
IBM currently analyzes more than $100 billion in commerce transactions per year in the cloud. Current IBM customers that have embraced cloud-based Smarter Commerce offerings include RadioShack, Bank of Montreal and Urban Outfitters.
New Marketing, eCommerce Capabilities for CMOs
According to IBM’s State of Marketing survey, 48 percent of marketers believe that improved technology infrastructure will enable them to better meet the needs of customers, who are increasingly interacting with brands via multiple channels. For example, over the recent back to school shopping season, 15.7 percent of online sales took place via a mobile device in July and 15.4 percent in August.
IBM’s new Marketing Center combines digital analytics and real-time marketing execution in a single integrated offering that can easily be deployed without taxing the resources of the chief information officer (CIO). Once live, marketers can turn data provided by customers into personalized offers via email or website personalization (including the mobile web), all with just a few clicks.
Through these capabilities CMOs consistently deliver exceptional experiences that are in line with the wants and needs of each individual. To ensure ongoing success, the application provides automated marketing tracking, digital and campaign analytics that measure the effectiveness of marketing efforts which can be adjusted in real time if necessary.
For example, while an individual frequently visits a retailer’s mobile website and identifies items of interest, they consistently fail to complete their purchase. Through its automated capabilities, CMOs and their team can quickly identify this trend and, with just a few clicks, re-engage the customer by sending a coupon for 10 percent off specific items and also presenting them with a personalized website that reflects their unique interests.
"Given today's empowered customers that are digitally connected 24/7, we see it as a top priority to provide our customers with the best possible experience in every interaction," said Laura Symspon-Cornelius, director of Web Analytics from Office Depot. "The idea behind the new IBM Marketing Center, to combine digital analytics and real-time marketing execution in a single application, is very compelling for making that task easier."
In another instance, a CMO of a bank can analyze two campaigns simultaneously to determine the effectiveness of each overall and with specific groups and customer segments. With this information, the marketing team can determine in real-time which campaign best meets the needs of each customer in order to ensure the best experience possible.
“Customers today are connecting with brands on multiple fronts, including mobile devices, social media sites and in the store. Regardless of the channel, these individuals expect each experience to be flawless and relevant,” said Yuchun Lee, vice president, IBM Enterprise Marketing Management. “With the IBM Marketing Center, we expand our SaaS portfolio with an all-in-one solution that provides CMOs and their teams with the intelligence required to consistently meet the unique needs of each individual customer -- the ultimate goal of all marketers.”
To further enhance the entire shopping experience, IBM also today introduced Smarter Commerce Managed Services, a new set of services from its Global Process Services (GPS) group. The service augments IBM’s software and global business services offerings with full-scale business, process, and IT managed services to help business executives deploy and manage cross-channel commerce processes, especially providing the human interaction components of eCommerce, such as needing agent chat support or live assistance. In this way, companies are able to more quickly and effectively interconnect their multiple commerce channels to speed business results.
New Software for CPOs Rapidly Reduces Spend and Risk
In addition to the CMO, the demands of the empowered customer have put additional pressure on CPOs to further reduce spend with suppliers and improve risk management. In an environment where an average 50 percent of the value of a product comes from suppliers, managing supply costs and risks plays a critical role in meeting the needs of the empowered customer1.
With IBM's new Emptoris Strategic Supply Management, CPOs are given complete visibility and control over spending, contracts, service providers and supplier intelligence and processes. The new version also improves supplier governance, risk and compliance with enhanced information management and workflow capabilities. In addition, IBM has enhanced procurement analytics for contract compliance and improved program accountability for suppliers, categories and regions.
“Building a world-class procurement organization involves people, process and technology. BP Lubricants has built its procurement operations with high-quality people and processes,” said Mark Edwards, Chemicals procurement manager, at BP Lubricants. “The use of advanced sourcing technology from IBM has enabled our Lubricants procurement team to gain greater control over global spend and market data. The solution empowers us to realize the best value, not just the best price, from a supply base by factoring multiple performance drivers into decision-making.”
Streamlining the supply chain, from materials sourcing to product delivery, are as critical to meeting customer expectations as the outward-facing marketing and sales departments. For example, IBM is helping global brewer Anheuser-Busch (AB InBev) streamline supplier sourcing and contract management in the cloud with IBM Emptoris solutions. This will enable the company to achieve significant breakthroughs in supply chain visibility that reduces risk, lowers costs and accelerates business results.
Prepackaged Best Practices Speed Client Deployment
The IBM Smarter Commerce Workbench is an asset repository that helps IBM accelerate the adoption of solutions for Smarter Commerce. The workbench captures implementation best practices, assets and knowledge that can be shared globally with other project teams to help improve the speed and quality of solution building. This enables clients to get faster business results from their solutions.
For more information on IBM Smarter Commerce, visit:http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/
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To join the conversation, follow hashtags #smartercommerce and #IBMSCGS
[1]“Cross Industry Report of Standard Benchmarks,” published by CAPS Research, July 2012
Wednesday, August 29, 2012
Microsoft Appoints Stephen Schueler as Corporate Vice President of Retail Sales and Marketing
Press release:
Microsoft Appoints Stephen Schueler as Corporate Vice President of Retail Sales and Marketing
Aug 29, 2012
Seasoned retail and consumer marketing executive will drive channel strategy and execution.
REDMOND, Wash. — Aug. 29, 2012 — Microsoft Corp. today announced that Stephen Schueler will join the company as corporate vice president of Retail Sales and Marketing. In his position, Schueler will be responsible for driving demand through global retail partners and ensuring customers receive a great service experience.
Schueler joins Microsoft from Procter & Gamble, where he most recently served as general manager for the Global Retail Operations Group responsible for global merchandising, promotion, and the third-party selling organizations. He will report to Chris Capossela, Chief Marketing Officer for Microsoft.
“I am pleased to have someone with Steve’s talent and deep experience leading our retail sales and marketing efforts,” said Capossela. “Steve is joining us at a pivotal moment for the company as we prepare to deliver Windows 8, Windows Phone 8, and the new Office, as well as new Xbox 360 and Kinect experiences such as ‘Halo 4’ and ‘Nike+ Kinect.’”
“Microsoft has a strong history of partnering with the world’s most successful retail organizations,” said Schueler. “I look forward to deepening our relationships as we enter the most exciting launch season in Microsoft’s history. This is an incredible opportunity to draw upon my 24 years of retail experience at P&G and apply my learnings to the innovative world of technology.”
Schueler joined Procter & Gamble in 1988. Prior to leading Global Retail Operations he served as general manager of Procter & Gamble’s Eastern Europe Distribution Company, where he helped set the go-to-market strategy, vision, and planning for the organization. Steve has a long history with international business after working in the US, Latin America, Asia, and Eastern Europe.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Saturday, August 4, 2012
Wednesday, March 28, 2012
Inaugural Intel Marketing Innovation Awards Announced
SANTA CLARA, Calif., March 28, 2012 – Recognizing standout marketing campaigns within the Intel Inside® and Intel® Brand Advantage programs, Intel Corporation feted a handful of companies with the first Intel Marketing Innovation Awards.
Fujitsu took the Grand Prix for its LIFEBOOK4Life campaign, being the best all-around entry among the various award categories. Fujitsu's campaign sought to increase brand relevance and drive sales for LIFEBOOK notebooks based on the second-generation Intel® Core™ vPro™ processor family. The campaign targeted IT decision-makers in SMB, enterprise and the channel in 40 countries across Europe, the Middle East, Africa and India. The campaign resulted in a 65 percent sales increase by integrating innovative social media activities via LinkedIn, Facebook, word-of-mouth, augmented reality and viral videos with standard advertising.
The Grand Prix recognizes the campaign that best exemplifies the value of innovative approach, stands out from all other entries and sets a new standard for marketing with outstanding results.
Toshiba won the Intel Creative Award that honors the campaign best representing breakthrough design and effective expression of brands and massages. "The Inside Campaign" saw Toshiba and Intel teaming up with Hollywood to deliver a "social film" intended to create brand relevance among young adults. The film delivered more than 50 million video views worldwide.
Presented for the Best Integrated marketing concept with outstanding results, the Intel Integrated Campaign Award went to HP's year-long consumer campaign that featured Japanese pop group AKB48. The campaign included several first-time trials and innovations, and purchase intent rose by 2 million.
The Intel Paid Media Award for best strategy and results from paid media went to Asus' "In Search of Incredible." Asus and Intel set out to raise brand awareness and preference in key markets by launching a global co-marketing campaign with Grammy-winning recording artist Jason Mraz. The campaign was centered on Mraz and media-enthusiast consumers sharing "incredible experiences" online. The campaign reportedly reached more than 2 billion consumers, delivered 5 million unique visitors and elevated key brand metrics among the targeted young adult audience.
Lenovo took the Intel Earned Media Award for efforts in Poland around social media presence development. Using "fun and creative applications" on a social media site as a tool to build relevance and consumer emotional connection for the brands, Lenovo exemplified the award by showing engagement with consumers while supporting strategic objectives and advocating Intel's brands through an original concept. Over 50,000 active users creatively designed superhero cartoon characters that represented Lenovo and Intel, and participated in quizzes and contests that tested their knowledge of various products and technologies. The activity included designing T-shirts with likenesses of their superheroes; the shirts were also available for purchase. As a result, Lenovo and Intel significantly increased fan numbers on Facebook in Poland – 63,000 and 47,000, respectively.
The 2012 awards program was a pilot, and Intel has indicated plans to make this an annual event. Judges for the inaugural year consisted of Intel marketing directors and executives in all geographies.
Avnet Electronics Marketing Executive to Present on End-to-End Supply Chain Visibility at Upcoming Supply Chain Events
March 28, 2012 - Avnet Electronics Marketing Executive to Present on End-to-End Supply Chain Visibility at Upcoming Supply Chain Events
PHOENIX -- The landscape of supply chain infrastructure is rapidly changing. To address some of the challenges that companies face today, Lalit Wadhwa, senior vice president, global supply chain operations at Avnet Electronics Marketing, an operating group of Avnet, Inc. (NYSE: AVT), will present at two upcoming supply chain industry events. As part of a global company, Avnet Electronics Marketing facilitates the global supply chain – enabling customers to design in one region, and manufacturing for it in another. Using case studies from Avnet customers, Wadhwa will demonstrate ways to obtain accurate cost-to-serve models, as well as ways to utilize collaborative technologies to create greater visibility with the supply chain.
Click to Tweet: Avnet's Lalit Wadhwa to present at two upcoming supply chain events: Supply Chain World http://avnet.me/24203 & http://avnet.me/55140
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On Tuesday, April 3, 2012, Wadhwa will be presenting at Supply Chain World North America in Miami. His talk, "Leveraging Visibility in Extended Supply Chains to Analyze Total Cost-to-Serve" delves into best-practices and real-world examples of ways to model supply chain activities in order to obtain accurate cost-to-serve pricing. Wadhwa's talk begins at 11:00 a.m. EDT. For more information about this talk, visit the Supply Chain Worldwebsite.
On Wednesday, April 4, 2012, Wadhwa will give a talk at the Aberdeen Supply Chain Management Summit in Chicago. This presentation titled, "End-to-End Supply Chain Visibility and the Use of Collaborative Technologies: An Avnet Case Study," will detail how leveraging collaborative technology can lead to greater visibility and a more efficient supply chain. This talk will take place at 3:30 p.m. CDT in the Zurich Ballroom. For more information, visit the Supply Chain Management Summit website.
Wadhwa noted, "It's both a challenging and an exciting time in supply chain management. New technologies and methodologies are making it easier for companies to create more efficient supply chains than ever before. Avnet's customers rely on our expertise and ability to remain at the forefront of the logistics industry; we take great care to help our customer avoid pitfalls and missteps along the way. These presentations illustrate how Avnet is leveraging our expertise to help our customers deliver the technology of tomorrow — today."
Based in Phoenix, Wadhwa and his team assist Avnet customers seamlessly move their supply chain from one region of the world to another, across multiple sites. He is a 20-year Avnet veteran.
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Follow Avnet on Twitter
Contribute to our technical forums
View product and company videos
Buy our components
About Avnet Electronics Marketing
Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's website is located atwww.em.avnet.com.
Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's website is located atwww.em.avnet.com.
About Avnet, Inc.
Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. For the fiscal year ended July 2, 2011, Avnet generated revenue of $26.5 billion. For more information, visit www.avnet.com.
Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. For the fiscal year ended July 2, 2011, Avnet generated revenue of $26.5 billion. For more information, visit www.avnet.com.
Monday, March 26, 2012
Realtors Reach the "YouTube Generation"
FEATURE
Realtors Reach the "YouTube Generation"
For L.A. agents on the cutting edge, remote-controlled helicopter videos and narrative videos are emerging as powerful marketing tools.
March 26 , 2012
Selling real estate to a generation of buyers who are increasingly disengaged from traditional marketing has some Los Angeles realtors getting creative with video.
One hot new trend: aerial video tours of properties shot using a small, high-definition camera mounted on a miniature remote-controlled helicopter. Companies, such as A Bird's Eye, that offer the service are increasingly in demand by realtors looking to connect with the "YouTube Generation," says Rob Aigner, who manages 300 real estate agents as CEO of Keller Williams in Beverly Hills, Calif.
Keller recently hired A Bird's Eye to create a mini-helicopter video tour as part of Aigner's strategy to sell 25 units in a plush Beverly Hills building. The experience was featured on the popular HGTV series "Selling L.A."
"We wanted to give people a perspective they don't normally get on a video tour of the inside of the property," says Aigner, adding that the video has already helped sell half of the units. "We felt like it was a great way to expose the values of the property and we knew that an aerial video could go more viral."
The trend is catching on fast in the real estate marketing community. Aigner says the videos are generating buzz among buyers and new clients alike. Chad King, president of A Bird's Eye, says in less than two years he has gone from producing a couple of the videos each month to 10 to 15 a month with the help of his trusty helicopter pilot, Justin Chapman.
After editing, the completed videos are typically distributed via Facebook, Twitter and a dedicated website set up to showcase the property, in addition to more traditional advertising. A Bird's Eye's aerial tours feature crystal clear video shot with a Nikon D7000 attached to the base of a mini-helicopter gliding low over manicured lawns, courtyards and swimming pools, or soaring high past facades, over rooftops and even the surrounding neighborhood to give a sense of location.
While it may look effortless, capturing the video is no easy feat. Chapman is a world champion remote-controlled helicopter operator with a commercial pilot license and years of experience as chief pilot on Hollywood feature films. He even designs mini-helicopters using custom-made electric motors, light materials such as Kevlar and fiberglass, and the latest in aerospace technology.
"It takes a tremendous amount of skill flying one of these helicopters, especially in a little bit of wind," says King, who charges realtors about $1,500 for a package of still photos, panoramas and an aerial video. "The reason we stand apart from the competition is Justin's skills."
King has created aerial video tours of everything from triplexes to sprawling luxury estates. Aigner says realtors tend to use the tours to appeal to younger first-time buyers with plenty of cash. The goal is to make the listing stand out from the crowd, and video seems to do the trick.
"We as realtors need to think about what we can do to make it interesting and dynamic—not just beautifully photographed," Aigner says. "The helicopter component was just different enough that it became a little more viral."
Another trend realtors are just beginning to embrace is using videos to tell a story—a short movie, if you will—with the property serving as the location. In one such video created by an Australian real estate team, a scantily clad woman bound to a chair in a swanky house screams into a nearby smartphone for help. On the other end of the line, as a SWAT team races to the rescue, an emergency operator asks the damsel to describe the property's location and layout—a dramatic pretext for a rapid video tour of the place. Slickly produced, racy and tongue-in-cheek, the video certainly stands apart from more traditional marketing approaches.
Realtor Jeff Yarbrough, also of Keller Williams in Beverly Hills, says he has had great success with a similar approach. Hiring an actor and a two-person film crew with a digital camera and small lighting kit, he creates "lifestyle videos" that not only showcase the home, but also suggest the lifestyle of the buyer and what the neighborhood offers. A recent example, for a property in the Hollywood Hills near the Sunset Strip, garnered 17,000 "Likes" on YouTube and landed a buyer who precisely fit the target buyer profile and lifestyle, Yarbrough says.
"Five years ago, you would have needed five or 10 people on site to make a film like this," he says. "Today, you can do it on an iPhone. It's really technology that's pushed it to the point where we can accomplish this with a reasonable budget in a reasonable amount of time."
King, who is positioning himself to ride the narrative-video-as-marketing-tool wave, agrees. "Video is the future," he says. "A picture can tell a thousand words, so what can a video tell?"
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