Adobe Study Shows Social Media Impact Undervalued by Nearly 100 Percent

Adobe Study Shows Social Media Impact Undervalued by Nearly 100 Percent

Evaluation of 1.7 Billion Web Visits Suggests Marketers Need to Consider New Attribution Models

Adobe Digital Marketing Summit 2012

March 22, 2012 12:31 AM Eastern Daylight Time 

SALT LAKE CITY--(EON: Enhanced Online News)--Adobe Systems Incorporated (NASDAQ:ADBE) today announced findings from its second Adobe® Digital Index report, which provides marketing, e-commerce and retail executives with critical digital marketing insights. The study evaluated how marketers measure the impact of website traffic from major social media sites, including Facebook, Twitter, Pinterest, Tumblr, Blogger, YouTube and Yelp. Adobe analyzed more than 1.7 billion visits to more than 225 U.S. companies’ websites in the retail, travel and media industries, concluding that marketers significantly underestimate the value of social traffic.

Key Report Findings

·         The use of last-click attribution, the most common attribution model used by marketers, may cause marketers to undervalue social media’s website impact by up to 94 percent

·         First-click attribution models more accurately capture the benefits of social media in engaging customers earlier in the buying process

·         Significant differences in the results of first-click vs. last-click attribution data for various social media sites may cause marketers to change how they allocate the budgets across social and other digital channels

Why First-Click Attribution is Better for Social

Last-click attribution assumes that the marketing channel most responsible for a consumer’s behavior is the channel the consumer last touched before a visit or purchase. First-click places responsibility on the channel the consumer first touched. Social media creates an environment in which brands can build awareness and engage with prospective and existing customers early in the purchase process. By ignoring the value of these earlier interactions, last-click attribution gives disproportionate credit to the marketing channels customers use late in the purchase process, potentially undervaluing the role of other channels in building awareness, engagement, and ongoing relationships between customers and brands. In contrast, first-click attribution gives social media more credit for these earlier interactions. The difference between last-click and first-click is significant and has the potential to change the way companies allocate social media budgets.

Supporting Quote

Aseem Chandra, vice president, product and industry marketing, Digital Marketing Business, Adobe

·         “As an industry, digital marketers have been quick to add social media to the marketing mix, but have perhaps not considered new and better ways to measure this complex channel. This study shows that marketers tend to default to traditional direct measurement models. Better measurement of social marketing will lead to better ROI.”

Adobe Digital Index Report

Full details of the Adobe Digital Index report on social media are available for download here or at CMO.com.

Adobe Kicks Off Digital Marketing Summit 2012

Adobe Kicks Off Digital Marketing Summit 2012

For immediate release

Company Announces Significant Innovations to Adobe Digital Marketing Suite

SALT LAKE CITY, Adobe Digital Marketing Summit — March 21, 2012 — Adobe Systems Incorporated(Nasdaq:ADBE) today opened the Adobe® Digital Marketing Summit, where more than 4,000 digital marketers and senior leaders from the world’s foremost advertisers, publishers, agencies, systems integrators and technology companies have gathered  to learn the latest about digital marketing trends, share best practices and network. Keynote presenters include Adobe CEO Shantanu Narayen, Adobe Chief Technology Officer Kevin Lynch, and Senior Vice President and General Manager of Adobe’s Digital Marketing Business, Brad Rencher, along with Arianna Huffington, founder of The Huffington Post and Biz Stone, co-founder of Twitter.

Adobe’s digital marketing business continues to demonstrate significant momentum. In the company’s most recent earnings announcement, Adobe reported 30 percent year-over-year growth in its digital marketing business. Adobe introduced several new innovations within the Adobe Digital Marketing Suite, including:

Adobe Social
A new product within the Digital Marketing Suite, Adobe Social (see separate release) combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results. Adobe is giving those with social marketing responsibilities – digital marketers, community managers, customer service, public relations, ad buyers, analysts and others – a single platform to align and collaborate around the management, measurement and optimization of their social media strategies, and do so in the context of all other digital marketing efforts.

Predictive Marketing
New predictive marketing capabilities within the Adobe Digital Marketing Suite reduce the complexity of uncovering hidden behavioral patterns in big data (see separate release). These advancements will help marketers more quickly sort through an increasing amount of data to find the most impactful insights as well as leverage vast amounts of historical data to predict future results.

Personalization
Adobe announced a major update to its Web Experience Management (WEM) solution (see separate release), part of the Adobe Digital Marketing Suite that helps marketers drive engagement by delivering more consistent, contextually relevant experiences on the Web, mobile devices and social media. At the heart of the WEM solution is Adobe CQ 5.5, the latest version of the company’s industry leading Web Content Management software that is now deeply integrated with several other products in the Suite, such as Scene7®, Search&Promote and SiteCatalyst®.

Quotes
Brad Rencher, senior vice president and general manager,Digital Marketing Business, Adobe

·         “The Adobe Digital Marketing Summit is quickly becoming digital marketing’s premier event, gathering the best and brightest minds in the industry. This year we have almost doubled in size with 4,000 attendees who will connect with experts and peers, get direct access to case studies and best practices, and have great opportunities to network and socialize. Summit is also a chance to get a first peek at the latest digital marketing innovations from Adobe and our partners and to help guide the future of our Digital Marketing Suite.”

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Adobe Digital Marketinng Suite Tackles Big Data with Predictive Marketing

Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing

For immediate release

Smarter Suite Helps Digital Marketers Turn Big Data into a Big Opportunity

SALT LAKE CITY, Adobe Digital Marketing Summit — March 21, 2012 — Adobe Systems Incorporated(Nasdaq:ADBE) today announced new predictive marketing capabilities within the Adobe® Digital Marketing Suite, reducing the complexity of uncovering hidden behavioral patterns in big data. These advancements will help marketers more quickly sort through an increasing amount of data to find the most impactful insights as well as leverage vast amounts of historical data to predict future results. Adobe is putting predictive analytics and more intelligent, forward-looking decision-making into the hands of digital marketers.

“In the early days of digital marketing, analytics emerged to tell us what happened and, as analytics got better, why it happened.  Then solutions emerged to make it easier to act on data and optimize results,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “But the sheer amount of available data presents a challenge to quickly extract insights and act while those insights are still valuable. The new predictive capabilities within the Digital Marketing Suite address these challenges and help marketers turn big data into a big opportunity.”

Adobe runs massively parallel software-as-a-service offerings through approximately 23,500 servers and networked devices in 19 data center co-location sites. Adobe captures more than six trillion transactions per year for its 5,000+ digital marketing customers. Collectively, these transactions represent more than 27 petabytes of data.

“Historically all Web analytics have reflected data from the past which has been to a certain extent like driving a car using only the rear view mirror,” said Ken Seiff, executive vice president, Direct and Omni Channel, Brooks Brothers. “The new predictive marketing capabilities from Adobe are helping us forecast revenue and identify the most powerful levers our team can pull to have the most likely positive effect on the site's revenue. These new capabilities are both simple and fast,and for the first time we can be marketers using data in a manner that allows us to drive while facing the road ahead.”

Adobe’s predictive marketing capabilities enable marketers to improve a variety of digital marketing strategies, including personalized engagement, multi-channel campaign execution, and media monetization. Specifically, digital marketers can:

·         Change key metrics in various what-if scenarios to see how those changes will potentially impact business outcomes, such as orders and revenue

·         Forecast campaign results across search, social and display, and develop optimized media mix models, generating higher returns on multi-channel advertising initiatives

·         Identify leading indicators that point to upcoming risks and anomalies and adjust marketing strategies before a problem occurs or to take advantage of an opportunity

·         Identify interactions (leaving a comment, reviewing a product, etc.) with the highest probability to convert

·         Move from testing content to prescribing content based on what the predictive model predicts will be best

The predictive marketing capabilities of the Adobe Digital Marketing Suite are now delivered through the following products and services:

·         The virtual analyst, the predictive modeling engine for the Adobe Digital Marketing Suite, intelligently identifies metrics with anomalies that need further review, forecasts those metrics for up to three weeks, and performs a correlation analysis to find other metrics that contributed to the anomaly

·         The advanced algorithms from the acquisition of Efficient Frontier are used to forecast campaign results and develop optimized media mix models, which may be leveraged to generate higher returns on multi-channel advertising initiatives

·         A predictive marketing dashboard allows marketers to change key metrics in various what-if scenarios to see how those changes will potentially impact business outcomes, such as orders and revenue

Customers interested in these predictive marketing capabilities can contact an Adobe account manager. Virtual analyst is currently in development and expected to be available later this year. All other capabilities are currently available.

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Adobe Drives Personalized Web, Mobile and Social Engagement with Web Experience Management Solution

March 21, 2012 12:03 AM Eastern Daylight Time 

Adobe Drives Personalized Web, Mobile and Social Engagement with Web Experience Management Solution

Adobe CQ 5.5 Now Available; Integrated with Digital Marketing Suite to Build Brand and Drive Demand

Adobe Digital Marketing Summit 2012

SALT LAKE CITY--(BUSINESS WIRE)--Adobe Systems Incorporated (NASDAQ:ADBE) today announced the availability of a major update to its Web Experience Management(WEM) solution, part of the Adobe® Digital Marketing Suite. At a time when marketing budgets are under intense scrutiny and a one-size-fits-all approach to reaching customers is no longer acceptable, the WEM solution helps organizations drive engagement by delivering more consistent, contextually relevant experiences on the Web, mobile devices and social media.

Through a unique combination of the latest Adobe Digital Marketing Suite products and services, Adobe WEM empowers marketers, in partnership with IT, to quickly personalize brand and e-commerce experiences, optimize landing pages and micro sites, and engage in social communities and conversations. The latest solution consists of:

• Easy-to-use, unified Web Content Management (WCM) that helps marketers leverage customer context to personalize online experiences and better reach digitally immersed customers
• Innovative HTML5 Mobile Application publishing support for the rapid, simultaneous launch of content across websites, mobile sites and smartphone and tablet apps
• Enterprise-class Digital Asset Management (DAM) intuitively integrated with Adobe creative tools and the forthcoming Adobe Creative Cloud™ to streamline creation and re-use of rich media

At the heart of the WEM solution is Adobe CQ, a recognized industry leader in WCM software built on open standards. The new Adobe CQ 5.5, available today, significantly builds on this leadership position through several innovations, as well as integration with other products in the Digital Marketing Suite, including Insight for analyzing large volumes of data in real-time; Scene7® for converting rich media to dynamic content optimized across channels; Search&Promote for targeted site search and surfacing relevant product and content matches; SiteCatalyst® for actionable online analytics; and Test&Target™ for website optimization and personalization. In addition to new e-commerce capabilities delivered via an open framework and partnership with market-leader, hybris (see separate release), Adobe CQ 5.5 advances include:

• Client Context—Deliver contextualized content and consistent brand experiences as customers move from channel-to-channel and device-to-device. Harnessing rich profile, segmentation and analytics data from the Adobe Digital Marketing Suite, Client Context empowers digital marketers to create, preview and optimize the personalized experience of target customer audiences.
• Mobile App Development—Empower marketing to rapidly create HTML5-based mobile apps through new integration with PhoneGap, Adobe’s standards-based framework for building cross-platform apps. Intuitive, drag-and-drop functionality takes full advantage of device features, such as the accelerometer, camera and GPS.
• DAM—Enable collaboration on rich media assets, including video, beyond the borders of the organization. Marketers can easily find, share, add comments to, and revise and publish assets regardless of format, speeding time to market on digital campaigns. Now includes integration with Adobe Creative Suite® tools, as well as Adobe Creative Cloud, which is expected in the first half of 2012.
• Cloud Manager (beta)—Ensure optimal performance during peak customer demand by eliminating bottlenecks and accelerating time-to-market on new campaigns. New cloud service enables marketers to take control of fluctuating peak customer traffic while minimizing turnaround time of key online initiatives.

Quotes

Kevin Cochrane, vice president of Product Strategy and Solution Marketing, Adobe

• “Web Content Management as we’ve known it just doesn’t cut it any longer. Not for CMOs tasked with enhancing corporate image and contributing to the bottom line in an age when the expectations of the CEO and customer have never been greater. And certainly not for consumers who expect highly pertinent information at the right time, whether on a desktop, tablet, or smartphone. Our Web Experience Management solution and Adobe CQ 5.5 were built with this in mind, and provide today’s digital marketer the power to personalize each experience, across channels, to build brand, drive demand, and reach new audiences.”

Dan Check, director of Technology, Slate

• “On any given day, Slate.com may be required to serve over a million page views per hour. Simply put, we need to trust that our Web Content Management system is rock solid, and Adobe CQ has been just that. Advances in the latest version and the WEM solution will help businesses such as ours go even further in terms of analyzing and optimizing content for readers. And with mobile delivery a must-have, the ability to quickly publish HTML5 apps to all platforms will be huge.”

Matt Leopold, director of Customer Experience, TE Connectivity

• “As a multi-billion dollar company with many audiences and hundreds of websites worldwide, it’s critically important for us to deliver a unified experience to our customers, regardless of where and how we engage. We also need to ensure the content we provide is relevant to who they are and what they need to accomplish with us. It’s no small feat, but it’s also a requirement. Adobe WEM and CQ 5.5 are truly enterprise class and rise to this challenge.”

Andy Jacobs, executive vice president and chief technology officer, MRM

• “MRM’s strong belief is that the day a site launches is ‘Day 1.’ The real benefits of an enterprise content management system deployment are realized after the launch via an intelligent understanding of the visitors’ site behaviors and the continual optimization of the site’s content and user experience. The WEM solution and integrations with other Adobe technologies give us and our clients the power to focus our marketing optimization efforts truly on the customer, continually delivering the best possible customer experience within the most aggressive timelines and budget.”

Piyush Patel, director of Technology, SapientNitro

• “With the release of CQ 5.5 and the latest WEM solution, Adobe has created a more integrated digital marketing offering, allowing our Idea Engineers to design, create, deliver, and measure these experiences in real-time, and giving our clients the competitive edge necessary in a rapidly changing economy. We’re thrilled to be partnering with Adobe on this game-changing advancement and looking forward to working together to deliver innovative and measurable results for our joint clients.”

Helpful Links

• Twitter
• Blog
• Introducing Adobe CQ 5.5 Webinar
• Adobe CQ Developer Center
• Adobe CQ Forum

Availability

Adobe WEM and Adobe CQ 5.5 are immediately available on a worldwide basis.

About the Adobe Digital Marketing Suite

The Adobe® Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

Adobe Partners with hybris on Commerce for Web Experience Management

Adobe Partners with hybris on Commerce for Web Experience Management

For immediate release

Adobe Solution to Enable Optimized Shopping Experiences Across Multiple Online Channels

SALT LAKE CITY, Adobe Digital Marketing Summit — March 21, 2012 — Adobe Systems Incorporated(Nasdaq:ADBE) today announced it is partnering withhybris, a leading provider of multichannel commerce and communication software, to provide digital marketers comprehensive commerce capabilities as part of Adobe’s solution for powering online customer experiences. The integration of hybris technology with Adobe® Web Experience Management (WEM), part of the Adobe Digital Marketing Suite, is designed to deliver marketers and retailers an enterprise-class offering to manage and optimize the online buying process, from brand engagement to immersive shopping experiences to checkout.

“The ability to rapidly create great online experiences and deliver them across multiple channels is a key competitive advantage for businesses today,” said Kevin Cochrane, vice president of Product Strategy and Solution Marketing, Adobe. “And the pressure to differentiate from competition through the buying experience is enormous. From navigating on a desktop, smartphone or tablet to sharing product experiences on social media, e-commerce today is increasingly interactive and content-rich. Adobe WEM will help marketers and retailers rise to the increasing expectations of consumers.”

As part of the integrated offering, Adobe WEM, and its core, newly available Adobe CQ 5.5 software (see separate release), will deliver capabilities for both the front-end shopping experience and back-office merchandising and marketing publishing processes. This includes storefront content delivery capabilities, search and navigational elements, as well as checkout pages, product detail and imagery powered by hybris commerce functionality. Additionally, hybris Product Content Management software will drive product information and options, in addition to order fulfillment. The Adobe solution will also have ready access to online analytics, via the Adobe Digital Marketing Suite, to enable marketers to rapidly optimize content and maximize return on investment.

“Our partnership with Adobe will help close the gap between acquisition and checkout, providing our customers a platform to create consistent brand experiences across channels,” said Carsten Thoma, chief operating officer, hybris. “hybris’ modular design and use of industry standards enables customers to deploy solutions rapidly with a superior total cost of ownership.”

The ease-of-use of the integrated WEM solution will allow marketers to author and publish content, which lowers development costs, increases productivity and shrinks the time to go live. The feature-rich development environment will help IT be more agile, empowering them to rapidly develop and deploy new templates, designs and Web components to business users.

“Our digital strategy required building a robust brand platform engaging a large network of independent salons and professional hair stylists sitting seamlessly with international commerce,” said Stuart Spiegel, chief digital officer, ghd, a world leading professional hair styling brand. “We needed a solution that would scale to support our brand innovation requirements, present and future, and the combination of Adobe WEM and hybris provided that foundation. We are proud that key brand advocates, professional hair stylists and salons will now have unique tools to engage their clients.”

"Collaborating with ghd, we completed one of the early implementations of the combined Adobe WEM and hybris multi-channel commerce offering,” said Chris Andrasick, chief executive officer, Tacit Knowledge, a digital commerce consultancy. “A key differentiator was the pace with which ghd was up and running with a robust commerce site before peak period. The solution we've built will enable global expansion as needed."

Adobe and hybris sales and marketing teams will jointly sell and promote the integrated solution to customers worldwide. The companiesplan to work with global agency and system integrator partners, such as Acquity Group, Deloitte, SapientNitro, and Tacit Knowledge, to provide implementation services.

“Through our long-term work with Adobe and hybris, we know the significant strengths both provide for online experiences,” said Matt Schmeltz, chief marketing officer, Acquity Group. “The combination will offer customers best-in-class, integrated Web experience management and multi-channel business-to-business and business-to-consumer commerce capabilities unmatched in the marketplace today. The integrated solution will dramatically speed our ability to bring customers to market.”

Availability
Integrated e-commerce capability as part of Adobe WEM is available now in beta and is targeted for general availability in the second calendar quarter of 2012.

About the Adobe Digital Marketing Suite
The Adobe® Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Adobe Adds Cross-Visit Analytics

Adobe Adds Cross-Visit Analytics to Digital Marketing Suite for Deeper Insight Into the Visitor Experience

Adobe Discover Helps Digital Marketers Gauge Visitor Interaction, Optimize Marketing Spend and Boost Conversion

March 19, 2012 12:04 AM Eastern Daylight Time 

SAN JOSE, Calif.--(EON: Enhanced Online News)--Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled the addition of cross-visit analytics and other cutting-edge capabilities to Adobe® Discover, an advanced analytics and segmentation solution within the Adobe® Digital Marketing Suite. Cross-visit analytics enables digital marketers to see a visitor’s journey within the marketers’ Web properties beyond single online sessions, giving those marketers a more accurate view of the overall visitor experience.

“We are using these new insights to inform design decisions and invest in the digital marketing initiatives that are having the greatest impact.”

“Consumers don’t interact with their favorite sites in discrete, unconnected visits,” said Matt Langie, director of product marketing, Digital Marketing Business, Adobe. “They do a search and hit your home page, read reviews, leave, get an email offer, price compare, come back and finally convert. The diversity and complexity of any one visitor’s experience over time yields very different insights than looking at each visit as a distinct, separate experience. Adobe Discover provides analytics that mirror the actual visitor experience.”

Discover also provides a clearer understanding of fallout, the reasons why purchases or conversions do not take place. With insight across visits within their properties, including why customers leave without converting, companies can more accurately allocate marketing spend to activities that will generate the most return on investment.

“With Adobe Discover, we can see a visitor’s experience over multiple visits. Cross-visit analytics is giving us new, deeper insights into how our audiences interact with us online – which of our digital properties they consume, in what order and over how long, before they engage in a key event, such as purchase a phone, download a piece of content or sign up for a new service,” said Andrew Wathen, web analyst, Vodafone. “We are using these new insights to inform design decisions and invest in the digital marketing initiatives that are having the greatest impact.”

The newest version of Discover has also made significant enhancements, allowing analysts to more quickly dissect and manipulate data across both user segments and time.

“With an expanding global viewership and a large number of digital properties, obtaining a clear picture of how our content is being accessed is a daunting task. Adobe Discover is enabling us to achieve critical insights quickly and accurately as we better understand our visitors across visits and time,” said Francis Lavelle, director of analytics, Discovery Communications. “Thanks to Discover, our digital analysts are leveraging better attribution models and advanced trending capabilities to more quickly see the best way forward as we respond to our customers’ content needs and appetites.”

These updates to Adobe Discover are expected to be available in April 2012.

About the Adobe Digital Marketing Suite

The Adobe® Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2012 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.