Search This Blog

Showing posts with label conversion. Show all posts
Showing posts with label conversion. Show all posts

Tuesday, August 7, 2012

Legend 3D Selects EMC, Enabling Scale to 10X to Build Transformers, Smurfs, Hugo and Spiderman


EMC Press Release
Legend 3D Selects EMC, Enabling Scale to 10X to Build Transformers, Smurfs, Hugo and Spiderman
Performance, Scalability of EMC Isilon Scale-Out Storage Supports Big Data Growth for Leader in 3D Conversion and Visual Effects
SIGGRAPH 2012, LOS ANGELES, Calif. - August 7, 2012

EMC Corporation (NYSE:EMC) today announced that Legend3D, the largest provider of 2D-to-3D media content conversions, has standardized on EMC® Isilon® scale-out storage for all of its visual entertainment assets. Leveraging Isilon's ability to store vast amounts of high-resolution digital media, Legend3D has streamlined its management of Big Data through greatly improved production management, increased artist productivity and the creation of new production pipelines for major motion pictures such as Transformers: Dark of the Moon, Smurfs, Hugo, and The Amazing Spiderman.

Customer Benefits:

  • Improved Scalability—After deployment in July 2010, Isilon was instrumental in Legend3D's growth from 50 to over 400 artists in less than a year. Due to its flawless performance and scalability for Big Data, it helped the company to accelerate its move into the 2D-to-3D media conversion business.
  • Increased Performance—Today, up to 500 Legend3D digital artists can work concurrently with large image files stored on Isilon.
  • Enhanced Agility—Legend3D changed its digital media work flow and increased artist productivity by over 50% due in part to better performance and scalability with Isilon, giving the studio increased capacity and eliminating delays.
  • Simplified Management—Isilon's reliability and minimal management requirements allowed Legend3D to reduce storage administration from three full-time equivalents (FTEs) to one-quarter FTE.

Customer Challenges and Solution:

With major 2D-3D film conversion projects generating as much as 100 terabytes of data weekly, Legend3D's previous storage environment proved inadequate. IT staff were charged with clearing out unused data, which always carries the risk of inadvertently deleting important files. Furthermore, as a result of Legend3D's own aggressive R&D program, huge production efficiencies were created that required ever-greater throughput. As a result, storage and access to data rapidly became a rate limiting step and downloads to the artist's desktop computers over the network were sometimes too slow, impeding the artist's accelerated productivity. Legend3D needed to control the pace at which it scaled to ensure that its storage platform adapted to its existing and future high volume workflows.
Legend3D chose EMC Isilon scale-out storage so it could better handle the exploding data centric 3D conversion market. After considering other NAS solutions, Legend3D's selection of Isilon was based on the platform's ability to scale beyond 500 artists and manage a 100-node render farm. The company deployed Isilon X-Series systems for its production digital assets and Isilon NL-Series systems for nearline storage of less frequently accessed data.
Today the Isilon infrastructure supports Legend 3D's regular production space of 600 terabytes of digital images and video, VMware virtual machines, intranet servers and their robust production asset management system. To boost performance in data synchronization between different environments, the company also relies on Isilon IQ Accelerator nodes. With Isilon, Legend3D has improved storage scalability and performance, enabling dramatic business growth and innovation.

Customer Quote:

Anthony Lopez, Director of IT, Legend3D
"By selectively compressing files and moving them to the Isilon archive, we can save up to 80% of our production space for certain projects and still regenerate all the necessary data our artists need. In the future, we're looking at moving our digital assets into the cloud and using SmartPools to optimize our capacity and further improve our efficiency."
"Isilon's excellent performance and scalability helped our studio grow smoothly from 50 artists to over 400 in less than a year. Today we can support upwards of 500 artists who can concurrently accessing the system without any issues or slowdowns. Isilon has given us peace of mind."
"Our previous storage had limited performance and capacity, hindering our growth and impeding our ability to handle our ever increasing volume of production work. Isilon immediately provided us with infinite scalability along with rapid access times and the ability to better manage our digital assets."
"The ease of managing Isilon allows us to focus more on innovation instead of constantly thinking about storage. We trained our tech staff to set up Isilon in a couple of hours and we reduced our overall storage admin requirements from three FTEs to one-quarter FTE today."
Additional Resources:

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

Monday, March 19, 2012

Adobe Adds Cross-Visit Analytics

Adobe Adds Cross-Visit Analytics to Digital Marketing Suite for Deeper Insight Into the Visitor Experience

Adobe Discover Helps Digital Marketers Gauge Visitor Interaction, Optimize Marketing Spend and Boost Conversion
SAN JOSE, Calif.--()--Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled the addition of cross-visit analytics and other cutting-edge capabilities to Adobe® Discover, an advanced analytics and segmentation solution within the Adobe® Digital Marketing Suite. Cross-visit analytics enables digital marketers to see a visitor’s journey within the marketers’ Web properties beyond single online sessions, giving those marketers a more accurate view of the overall visitor experience.
“We are using these new insights to inform design decisions and invest in the digital marketing initiatives that are having the greatest impact.”
“Consumers don’t interact with their favorite sites in discrete, unconnected visits,” said Matt Langie, director of product marketing, Digital Marketing Business, Adobe. “They do a search and hit your home page, read reviews, leave, get an email offer, price compare, come back and finally convert. The diversity and complexity of any one visitor’s experience over time yields very different insights than looking at each visit as a distinct, separate experience. Adobe Discover provides analytics that mirror the actual visitor experience.”
Discover also provides a clearer understanding of fallout, the reasons why purchases or conversions do not take place. With insight across visits within their properties, including why customers leave without converting, companies can more accurately allocate marketing spend to activities that will generate the most return on investment.
“With Adobe Discover, we can see a visitor’s experience over multiple visits. Cross-visit analytics is giving us new, deeper insights into how our audiences interact with us online – which of our digital properties they consume, in what order and over how long, before they engage in a key event, such as purchase a phone, download a piece of content or sign up for a new service,” said Andrew Wathen, web analyst, Vodafone. “We are using these new insights to inform design decisions and invest in the digital marketing initiatives that are having the greatest impact.”
The newest version of Discover has also made significant enhancements, allowing analysts to more quickly dissect and manipulate data across both user segments and time.
“With an expanding global viewership and a large number of digital properties, obtaining a clear picture of how our content is being accessed is a daunting task. Adobe Discover is enabling us to achieve critical insights quickly and accurately as we better understand our visitors across visits and time,” said Francis Lavelle, director of analytics, Discovery Communications. “Thanks to Discover, our digital analysts are leveraging better attribution models and advanced trending capabilities to more quickly see the best way forward as we respond to our customers’ content needs and appetites.”
These updates to Adobe Discover are expected to be available in April 2012.
About the Adobe Digital Marketing Suite
The Adobe® Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2012 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.