Emulex Executives to Present at September Investor Conferences

Press release:

* * * MEDIA ALERT/ WEBCAST ADVISORY * * *

Emulex Executives to Present at September Investor Conferences

COSTA MESA, Calif., August 29, 2012 – Emulex Corporation (NYSE:ELX) today announced that it will present to investors attending the following investor conferences:

Conference: Citi Technology Conference
Date/Time: Wednesday, September 5, 2012 at 10:30 a.m. Pacific time
Presenting: Emulex Chief Executive Officer, Jim McCluney and Emulex Chief Financial Officer, Mike Rockenbach

Conference: Deutsche Bank Technology Conference
Date/Time: Tuesday, September 11, 2012 at 5:20 p.m. Pacific time
Presenting: Emulex Chief Financial Officer, Mike Rockenbach

Conference: Think Equity Growth Conference 
Date/Time: Thursday, September 13, 2012 at 7:00 a.m. Pacific time
Presenting: Emulex President and Chief Operating Officer, Jeff Benck and Emulex Chief Financial Officer, Mike Rockenbach

The presentations can be heard and viewed live on the Internet via a webcast here. The archived version of Emulex’s presentation will be available for seven days following the conference in the audio archive section of the Company’s website.

To learn more about Emulex, please visit: www.emulex.com

Follow Emulex on Twitter

About Emulex

Emulex, the leader in converged networking solutions, provides enterprise-class connectivity for servers, networks and storage devices within the data center. The Company's product portfolio of Fibre Channel host bus adapters, network interface cards, converged network adapters, controllers, embedded bridges and switches, and connectivity management software are proven, tested and trusted by the world's largest and most demanding IT environments. Emulex solutions are used and offered by the industry's leading server and storage OEMs including, Cisco, Dell, EMC, Fujitsu, Hitachi, Hitachi Data Systems, HP, Huawei, IBM, NEC, NetApp and Oracle. Emulex is headquartered in Costa Mesa, Calif., and has offices and research facilities in North America, Asia and Europe. More information about Emulex (NYSE:ELX) is available at www.Emulex.com.

Cisco and EMC Take “Three Paths to the Cloud” Strategy to the Next Level

EMC Press Release

Cisco and EMC Take “Three Paths to the Cloud” Strategy to the Next Level

New Joint Reference Architectures, Aligned Channel Incentives and Integrated Customer Support Accelerate VSPEX Momentum New Offerings Support VCE Vblock in Delivering Customers Unmatched Cloud Infrastructure Choice and Flexibility

VMworld – San Francisco, CA - August 28, 2012

Cisco and EMC Corporation (NYSE: EMC) today announced further collaboration to help accelerate IT transformation by providing customers with unrivaled choice and flexibility via "three paths to the cloud" — custom-design infrastructure, validated reference architectures, and pre-integrated converged infrastructure. Cisco® and EMC® introduced new joint reference architectures, aligned channel partner incentives, and integrated customer support to speed customers' path to the cloud.

Building on a decade-long partnership, Cisco and EMC now provide enterprise and service provider customers with an unmatched menu of options to build cloud infrastructure. The "three paths to the cloud" include:

• Implement a custom-designed infrastructure with best-of-breed products
• Install validated, easy-to-deploy reference architectures with Cisco solutions for EMC VSPEX™ Proven Infrastructure
• Purchase a pre-integrated converged infrastructure with VCE™ Vblock™ System.

Partnership Highlights:

• The two new Cisco® Validated Designs (CVD) for EMC VSPEX are unified computing reference architectures tailored to SMB and mid-market customers. Designed to accelerate the journey to the private cloud, the CVDs are Cisco Solutions for EMC VSPEX for Microsoft Hyper-V Architectures andCisco Solutions for EMC VSPEX for VMware vSphere 5.0 Architectures.
• More than 200 Cisco and EMC Velocity™ channel partners within the global VSPEX community have been trained to resell and deploy EMC VSPEX with Cisco Unified Data Center.
• Cisco and EMC have also aligned their channel incentive structures to simplify the process of accruing incentives and boost partner profitability.
• Cisco and EMC have implemented a customer support framework for VSPEX for collaborative case management.
• VCE — Cisco and EMC's joint venture with VMware — pioneered a groundbreaking integrated data center offering with end-to-end vendor visibility, enabling the leading time-to-market and one of the lowest TCO for converged cloud infrastructure.
• VCE's fully productized converged infrastructure standardizes processes and life cycle management to significantly improve application availability and enable VCE's unique seamless support experience.
• VCE continues to gain traction in enterprise data centers as well as in cloud service providers with hundreds of VCE Vblock Systems in production at mission-critical data centers worldwide.
• VCE demand continues its strong growth in the most recent fiscal quarter and remains on track to reach a $1 billion revenue run rate.

Customer Quotes:

Rajinder Gill, Group Finance Director, Minor, Weir & Willis Ltd

"Our business needed a complete network and infrastructure upgrade in order to implement a new ERP system. VSPEX was an obvious fit for our environment and working closely with Synapse, we reduced our deployment and integration time. The prior validation work performed by Cisco, EMC and Synapse on VSPEX reduced our risk and complexity. Because of the tight integration between EMC, Cisco and VSPEX, we have decided to leverage the VSPEX platform as the primary core of our network and infrastructure for all current and future applications."

Rob Walters, Vice President, Product Management, SunGard Availability Service

"As a service provider we want our development teams working on value-added services that differentiate our offerings in the marketplace, rather than integrating best of breed infrastructure components. Vblock helps us to do that successfully for our multi-tenant enterprise cloud, and the VSPEX reference architectures will make the process of delivering tailored solutions to our customers’ private cloud needs much easier. The collaborative support framework that is part of VSPEX is particularly critical, as it will avoid the difficulties so often encountered with multi-vendor solutions."

Channel Partner Quotes:

Joe Coxon, Business Development Manager, Synapse

"Many of the customers we work with want to deploy a cloud, but aren't quite sure how to do so quickly and easily. VSPEX is a powerful solution that helps us deploy clouds for our customers quickly and efficiently. By leveraging our expert understanding of client requirements, and Cisco's and EMC's industry-leading technologies, we can deliver a complete solution that matches our customers' business needs."

Dave Hart, Executive Vice President and Chief Technology Officer, Presidio

"We deliver the ultimate in choice and flexibility to our customers by offering solutions based on EMC and Cisco technologies. We're seeing a lot of demand for Vblock Systems with larger enterprise and service provider customers and VSPEX configurations allow us to reach a broader market. Both enable us to provide our unique expertise and differentiated value to help customers meet their business requirements."

Cisco Quote:

Rick Snyder, Vice President, Global and Strategic Partners, Cisco

"Cisco and EMC partner every day in the engineering labs and in the field, helping customers around the world transform their data centers and strengthen their business. Through VCE we've unleashed market-moving innovation through the pre-engineered, pre-integrated Vblock Systems. Now, we're working together to meet customer demand with Cisco Validated Designs for EMC VSPEX and aligned channel incentives to accelerate VSPEX adoption."

EMC Quote:

Josh Kahn, Vice President, Solutions Marketing, EMC Corporation

"VCE enables customers to standardize on a converged infrastructure solution, dramatically accelerating their journey to the cloud. We are very pleased with VCE's momentum and the benefits it is delivering to customers around the world. Building upon this, we are very excited to accelerate our partnership with Cisco on VSPEX to address market requirements for best-of-breed reference architectures offered exclusively via the channel. Channel partners are seeking solutions that reduce complexity and simplify the deployment for their customers."

Additional Resources:

Related Links

• Cisco Solution for EMC VSPEX for Microsoft Hyper-V Architectures
• Cisco Solution for EMC VSPEX for VMware vSphere 5.0 Architectures
• Learn more about EMC VSPEX
• Learn more about Vblock Systems

Follow Cisco Online:

• Connect with Cisco via Twitter, Facebook, YouTube, LinkedIn.
• Join the Cisco Worldwide Channels conversation on Twitter, Facebook, and Cisco Channels Blog
• Follow @VCE on Twitter

Follow EMC at VMworld:

• EMC Community Network: To view everything EMC at VMworld, visithttps://community.emc.com/go/vmworld
• Twitter: For continuous news and event updates for EMC at VMworld, follow EMC on Twitter at@CloudEMC and @EMCCorp and join the conversations using #EMC and #VMworld, as well as #EMCChannel and #VSPEX.
• Facebook: To view highlight videos, interviews and more, like EMC on Facebook
• Flickr: View photos of EMC at VMworld on Flickr and tag your VMworld photos with "EMC and VMworld"

About Cisco

Cisco, (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

Emulex and Enterprise Strategy Group to Present on 16Gb Fibre Channel Performance and Efficiency for Cloud and Virtualized Environments

Press release:

Emulex and Enterprise Strategy Group to Present on 16Gb Fibre Channel Performance and Efficiency for Cloud and Virtualized Environments

COSTA MESA, Calif., August 20, 2012 – Emulex Corporation (NYSE:ELX), today announced that it will be hosting a webcast on Friday, August 24 entitled "How to Increase Performance and Virtualization Efficiency with Emulex 16Gb Fibre Channel (16GFC) HBAs” at 9:00 a.m. PT. 

The webcast, hosted by Emulex and presented with Enterprise Strategy Group (ESG) analysts Bob Laliberte, senior analyst and Tony Palmer, senior engineer and analyst, will focus on a recent ESG Lab Validation Report of Emulex LightPulse ® 16Gb Fibre Channel (16GFC) HBAs. Barbara Porter, product marketing manager, will also participate in the webcast. The webcast will also provide an in-depth analysis of the 16GFC industry, including market drivers for adoption, and an overview of the ESG Lab Validation of Emulex’s high performance, low latency 16GFC adapters, built for cloud and highly virtualized environments. 

The ESG Lab Validation report, which was conducted leveraging the Emulex LPe16000 and LPe16002 adapters, explores the adapters’ ability to improve virtualization efficiency and increase performance in an 8Gb or 16Gb environment as well as ease of management and simplicity of deployment of the LPe16000 series.

Additional highlights of the report include the following:

• ESG Lab was able to deploy and manage a LPe16002 HBA into an existing SAN environment side by side with multiple generations of Emulex HBAs using Emulex OneCommand® Manager for a single consistent point of management.
• •ESG Lab confirmed that Emulex has developed a robust and very full-featured vCenter plug-in that provides all the functionality of OneCommand Manager, including the distribution of mass firmware updates directly from the vCenter console.
• The LPe16000 series of HBAs run the same drivers as previous-generation Emulex adapters, simplifying management and maintenance.
• The performance of the LPe16002 HBA tested by ESG Lab was particularly impressive, driving more than five times the OLTP IOPS of its 8GFC predecessor. Even more impressive was the fact that this increase in performance came with a 50% decrease in I/O response time.

To download the report, click here. To register for the webcast, click here.

To learn more about Emulex, please visit: www.emulex.com

Follow Emulex on Twitter: www.twitter.com/emulex

About Emulex

Emulex, the leader in converged networking solutions, provides enterprise-class connectivity for servers, networks and storage devices within the data center. The company's product portfolio of Fibre Channel Host Bus Adapters, 10Gb Ethernet Network Interface Cards, Ethernet-based Converged Network Adapters, controllers, embedded bridges and switches, and connectivity management software are proven, tested and trusted by the world's largest and most demanding IT environments. Emulex solutions are used and offered by the industry's leading server and storage OEMs including, Cisco, Dell, EMC, Fujitsu, Hitachi, Hitachi Data Systems, HP, Huawei, IBM, NEC, NetApp and Oracle. Emulex is headquartered in Costa Mesa, Calif. and has offices and research facilities in North America, Asia and Europe. More information about Emulex (NYSE:ELX) is available at www.Emulex.com.

Emulex Leads 16Gb Fibre Channel Adapter Market

Press release:

Emulex Leads 16Gb Fibre Channel Adapter Market

Company Gains Over Four Points of Fibre Channel Market Share Over Nearest Competitor

COSTA MESA, Calif., August 15, 2012 – Emulex Corporation (NYSE:ELX) today announced that it leads the 16Gb Fibre Channel (16GFC) market with over 75 percent of the revenue market share according to both Dell'Oro Group's Q2 2012 Network Controller and Adapter report and Crehan Research's Q2 2012 Server-class Adapter and LOM market share report. In addition, the company gained over four points of overall Fibre Channel revenue market share over its nearest competitor according to the two research firms’ latest reports.

“The growth of the total data in the storage universe will nearly triple from 2.7 zettabytes in 2012 to more than 8 zettabytes by 2015, according to IDC,¹” said Shaun Walsh, senior vice president of marketing and corporate development, Emulex. “Given this level of continued data growth, we expect the demand for 16GFC bandwidth will accelerate the transition from 8GFC to 16GFC. Crehan Research share’s this view, predicting that 16GFC will represent 30 percent of the Fibre Channel server-class adapter ports by 2013, ² representing a 25 percent faster transition to 16GFC than the transition to 8GFC.²”

Emulex LightPulse® (LP)e16000 series of 16GFC Host Bus Adapters (HBAs) are optimized for cloud and virtualized environments, delivering more than a million IOPS on a single port3,while simplifying and streamlining server and storage SAN connectivity requirements, and cutting the response time by 75 percent compared to its 8GFC predecessor. ⁴Upgrading to these new Emulex 16GFC adapters is simple, with full backward compatibility with 4 and 8GFC adapters from Emulex, including a common driver stack and management tools across multiple generations. In addition to future proofing customer’s connectivity investment, Emulex 16GFC HBAs provide higher performance and lower latency even when running in 8GFC mode in an 8GFC environment, ⁴making Emulex 16GFC HBAs an ideal choice for customers looking to leverage their storage infrastructure investments into the future.

1. IDC Predictions 2012: Competing for 2020 (#231720, December 2011)
2. Crehan Research Server-class Adapter & LOM/Controllers Long-range Forecast Report, July 2012
3. Based on Emulex Labs benchmark testing
4. ESG Lab Validation Report, February 2012

Follow Emulex on Twitter

About Emulex

Emulex, the leader in converged networking solutions, provides enterprise-class connectivity for servers, networks and storage devices within the data center. The company's product portfolio of Fibre Channel Host Bus Adapters, 10Gb Ethernet Network Interface Cards, Ethernet-based Converged Network Adapters, controllers, embedded bridges and switches, and connectivity management software are proven, tested and trusted by the world's largest and most demanding IT environments. Emulex solutions are used and offered by the industry's leading server and storage OEMs including, Cisco, Dell, EMC, Fujitsu, Hitachi, Hitachi Data Systems, HP, Huawei, IBM, NEC, NetApp and Oracle. Emulex is headquartered in Costa Mesa, Calif. and has offices and research facilities in North America, Asia and Europe. More information about Emulex (NYSE:ELX) is available at www.Emulex.com.

Emulex Joins Network Intelligence Alliance

Press release:

Emulex Joins Network Intelligence Alliance

Membership Drives Collaboration Around Next-Generation Network Intelligence Solutions From Emulex And Participating Companies

COSTA MESA, Calif., August 8, 2012– Emulex Corporation (NYSE:ELX) today announced that it has become a member of the Network Intelligence Alliance (NI Alliance), a new industry organization created for collaboration among the Network Economy’s technology providers. The NI Alliance serves as a forum for collaboration among technology providers whose solutions secure data in transit, ensure efficient data delivery, monetize data transactions or track real-time information. Participation in the NI Alliance will help Emulex continue to build, market and broaden its innovative High Performance Networking (HPN) solutions including the newEmulex OneConnect® Network Xceleration (NX) OCe12000-D family of 10Gb Ethernet (10GbE) network adapters and FastStack™ Sniffer10G software.

The Emulex OneConnect NX family provides full 10G line rate with lossless packet capture and injection, regardless of packet size. This capability is critical in cyber and network security applications, such as deep packet inspection (DPI), as any dropped packets can potentially compromise the effectiveness of an organization’s network security efforts. The Emulex NX solution with FastStack Sniffer10G integrates into standard x86-based server platforms to provide easy to deploy and cost-effective deep packet probes for solution vendors who provide the next generation of network monitoring and lawful intercept solutions for carriers and service providers requiring high performance, yet cost-effective DPI solutions.

“Joining the NI Alliance gives us the opportunity to collaborate with other companies in addressing their network performance needs where extreme performance is required, such as cyber and network security or High Frequency Trading,” said Shaun Walsh, senior vice president of marketing and business development, Emulex. “Today’s electronically-connected world leaves businesses open to network attacks but being able to quickly capture and analyze packets without disrupting other server operations is possible with an HPN. The NI Alliance will enable us to expand our reach with HPN solutions that deliver extreme performance and reduce the risk for security attacks.”

In a world that now depends and runs on networks - accurate visibility and precise tracking of data crossing networks have become crucial to the availability, performance and security of applications and services. The growing complexity of IP transactions, the explosion of mobile applications, and the mainstream adoption of cloud computing surpass the capabilities of conventional tools to improve how networks operate, expand services, and cope with cyber security. Network Intelligence technology is an emerging category of technology to reveal the critical details of the data locked inside network traffic and transactions.

“Emulex is a valuable addition to the NI Alliance and we welcome their participation,” said Erik Larsson, Chairman of the NI Alliance. “By joining the NI Alliance, Emulex increases its commitment to customers with greater capabilities to identify, develop and support innovative, more comprehensive solutions based on Network Intelligence.”

Follow Emulex on Twitter

About Emulex

Emulex, the leader in converged networking solutions, provides enterprise-class connectivity for servers, networks and storage devices within the data center. The company's product portfolio of Fibre Channel Host Bus Adapters, 10Gb Ethernet Network Interface Cards, Ethernet-based Converged Network Adapters, controllers, embedded bridges and switches, and connectivity management software are proven, tested and trusted by the world's largest and most demanding IT environments. Emulex solutions are used and offered by the industry's leading server and storage OEMs including, Cisco, Dell, EMC, Fujitsu, Hitachi, Hitachi Data Systems, HP, Huawei, IBM, NEC, NetApp and Oracle. Emulex is headquartered in Costa Mesa, Calif. and has offices and research facilities in North America, Asia and Europe. More information about Emulex (NYSE:ELX) is available at www.Emulex.com.

About the NI Alliance

The NI Alliance is an industry organization created for collaboration among the Network Economy’s technology providers and to educate the market on the role and value of Network Intelligence technology. Members are vendors involved in the capture, processing, decoding, analysis, and leveraging of network data; suppliers of Network Intelligence technology components; software vendors; and information providers of solutions, such as cyber security, financial transaction tracking, lawful interception, service assurance, traffic optimization and Web market research. Participation in the NI Alliance helps members to build and market innovative solutions to Communications Service Providers (CSPs) governments and enterprise customers seeking to improve performance, security and the monetization of network-dependent services and applications. For more information, please visit www.nialliance.org

Press Release : March 22, 2012

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Turkcell to Become "One-stop Shop" for Cloud Services with HP CloudSystem

Turkey-based telecom company offers customized cloud service bundles to simplify procurement and usage for enterprise customers

Topics:translate:Strategic Focus: Cloud, Converged Infrastructure

ISTANBUL, -- HP today announced that Turkcell is using HP cloud solutions to generate new revenue through “as a service” offerings to businesses.

Turkcell, with 34.5 million customers, is the leading communications and technology company in Turkey.

Turkcell is using HP CloudSystem Service Provider to provide its business customers with infrastructure as a service (IaaS) and communications as a service (CaaS). The new offerings are presented to customers in a customized, online marketplace.

With IaaS and CaaS, Turkcell business customers can take advantage of utility pricing and the flexibility of an on-demand services model. Benefits include more predictable operating costs, low capital investment and minimal risk in new technology adoption.

Specific services, such as email, can be easily enabled within HP CloudSystem Service Provider, allowing Turkcell to quickly enter a growing market with business-ready offerings and to achieve an advantage over would-be competitors.

A single software platform that can aggregate numerous as-a-service offerings, the HP solution gives Turkcell the flexibility to adapt quickly to market changes and customer needs. Turkcell can easily add new offerings as well as create customized cloud service bundles that simplify procurement and usage for enterprise customers.

“Turkcell intends to be the ‘one-stop shop’ for cloud-based services for businesses in Turkey,” said Ilker Kuruoz, chief information and communication technologies officer, Turkcell. “HP cloud technologies and expertise are providing Turkcell the ability to enter this market quickly, and the flexibility to deliver cloud services that are tailored for each customer.”

“To compete with rivals, communications service providers must use new technologies like cloud to build new businesses,” said David Sliter, vice president and general manager, Communications, Media and Entertainment Solutions, HP Enterprise Services. “HP CloudSystem Service Provider enables Turkcell to expand its enterprise business with as-a-service offerings that help its customers operate more efficiently.”

HP provides Turkcell with complete solution
HP CloudSystem Service Provider is a comprehensive solution that includes hardware, software and services, all integrated to streamline the on-boarding and operation of IaaS and software as a service (SaaS), including CaaS, business applications, device management and security.

Turkcell is using the key components of HP CloudSystem Service Provider:

• HP Converged Infrastructure provides an integrated platform designed to enable the rapid, efficient delivery of IaaS.
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• HP Aggregation Platform for SaaS (AP4SaaS) provides a common foundation for multiple as-a-service offerings. It integrates and automates important service management processes such as provisioning, activation, reporting, service usage and revenue settlement.
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• HP Cloud Service Automation provides advanced provisioning and management of applications and infrastructure using industry-best practice templates, linking HP AP4SaaS with HP Converged Infrastructure.

Consulting and integration services for design, implementation and project management, as well as support and management.

Turkcell launches IaaS and CaaS business
At a news conference today, Turkcell described its as-a-service offerings:

• IaaS: Turkcell will provide businesses with on-demand access to state-of-the-art IT technologies for servers, storage and networking. Businesses can rely solely on IaaS from Turkcell, or use IaaS to augment on-premise IT resources for peak loads or activity bursts.
  
  The IT infrastructure for the cloud services is hosted within Turkcell data centers and is managed by Turkcell.
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• CaaS: The HP CloudSystem Service Provider solution comes integrated with three core communications service families: messaging to increase productivity, collaboration to drive cooperation among remote teams, and business voice to automate and efficiently manage incoming calls.
  
  Turkcell, in its first phase, will focus on the messaging services, offering email, calendar and contact management to business customers. These services are based on HP’s integration with Microsoft® Exchange 2010 and Microsoft SQL.

More information is available at www.hp.com/go/cloudsystem.

HP’s premier client event, HP Discover, takes place June 4-7 in Las Vegas. 

About Turkcell

Turkcell is the leading communications and technology company in Turkey, with 34.5 million subscribers and a market share of approximately 53 percent as of Dec. 31, 2011 (Source: Operator’s announcements as of Dec. 31). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 64.8 million subscribers as of Dec. 31, 2011. The company covers approximately 88 percent of the Turkish population through its 3G and 99.13 percent through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA+ and achieved a 43.2 Mbps speed using the HSPA multicarrier solution. Turkcell reported a TRY9.4 billion (US$5.6 billion) net revenue with total assets of TRY17.2 billion (US$9.1 billion) as of Dec. 31, 2011. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr.

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Cloud Services Provider CenterBeam Selects HP to Support Customer Demand

HP Converged Infrastructure, cloud-ready solutions enable CloudAgile partner to expand offerings

Topics:Cloud, Converged Infrastructure

PALO ALTO, Calif. -- HP today announced that cloud services provider CenterBeam has selected HP Converged Infrastructure to support the increased capacity demands of its cloud service offerings and joined the HP CloudAgile Program.

Sunnyvale, Calif.-based CenterBeam provides midsize businesses with enterprise-class cloud computing services, including hosted customer relationship management (CRM), hosted collaboration, virtual data center services and data storage management.

The rapid expansion of the cloud services market required CenterBeam to replace its EMC-based infrastructure, including EMC CLARiiON storage systems, to support significant customer data growth.

After evaluating solutions from Dell and EMC, CenterBeam selected HP VirtualSystem, including HP 3PAR storage and HP ProLiant BL460c G7 server blades, as the backbone for its hosted platform.

Migrating to HP 3PAR F400 Storage and HP VirtualSystem solutions has enabled CenterBeam to boost its storage throughput tenfold.⁽¹⁾ CenterBeam’s new infrastructure also enables its customers to store large amounts of infrequently used data to maintain high performance of mission-critical applications.

HP VirtualSystem provides CenterBeam a rapid path to agile and efficient virtualized application solutions. Its balanced architecture eliminates performance bottlenecks, while integrated management simplifies deployment and security across physical and virtual environments.

CenterBeam was able to reduce overall storage costs by more than 50 percent⁽²⁾ using HP 3PAR Adaptive Optimization software, which automatically moves infrequently used data from expensive Fibre Channel and flash drives to affordable SATA drives.

In addition, CenterBeam decreased storage administration by 60 percent⁽²⁾ with thin provisioning and a simplified management interface for seamless growth of its Microsoft® Exchange platform – without downtime. Thin provisioning technologies also provide the flexibility to purchase and provision disk capacity as needed.

“Exploding data growth is forcing our customers to find cost-effective options that increase capacity while maintaining performance levels of mission-critical applications,” said Shahin Pirooz, executive vice president and chief technology officer, CenterBeam. “The functionality and scalability of HP 3PAR systems enable us to offer affordable, flexible cloud storage services to our customers, while creating a unique competitive advantage for CenterBeam in the market.”

HP CloudAgile provides hosting, managed and cloud-based services

CenterBeam also has partnered with HP in the HP CloudAgile Program, which enables service providers to expand offerings with services built on HP 3PAR and HP VirtualSystem.

Leveraging HP technology, the HP CloudAgile Program offers service providers direct access to HP’s global sales force as well as the worldwide network of channel partners to extend their sales reach, expand their portfolio of service offerings and accelerate their time to market.

HP’s premier client event, HP Discover, takes place June 4-7 in Las Vegas.

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⁽¹⁾ According to SPC-1 results available at www.storageperformance.org.

⁽²⁾ Based on client results.

News Release from Hewlett Packard

Press Release : March 14, 2012

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HP Revolutionizes Enterprise Customer Support for the Cloud Era

Always On Support Services from HP deliver issue prevention, improved first-time resolution rates and reduced downtime

Topics:Converged Infrastructure

PALO ALTO, Calif. -- HP today announced the industry’s first IT support services architected for multivendor, converged and cloud environments, helping enterprises address problems before they occur, realize 95-percent first-time resolution rates and resolve unplanned downtime issues up to 66 percent faster.⁽¹⁾

The new Always On Support Services from HP integrate the intelligent technologies built into the HP Converged Infrastructure with innovative services to deliver a modern support experience for today’s complex IT environments.

Legacy support services offer a break/fix model for an individual piece of equipment in a single technology silo. However, that equipment is likely part of a virtualized, multivendor or cloud environment with interdependencies across the IT infrastructure, adding a level of complexity to operations.

Diagnosing problems in these environments can be slow, leading to unplanned downtime that can cost the average enterprise $10 million per hour.⁽²⁾ As a result, today’s enterprises need a new outlook regarding support.

According to a recent Gartner report, the definition of support is changing. Customers want and need support services that help them to avoid issues occurring far more than they need reactive services that fix problems after the fact.⁽³⁾

In instances where predictive measures aren’t enough, clients also require more streamlined support when a problem arises, such as a single point of contact that is familiar with their environment and can resolve issues quickly.

“Technology advances such as virtualization and flexible infrastructures are combining with multivendor environments to create complexity and make today’s technology environments much more challenging than in the past. As a result, customers need and expect more from their support providers,” said Rob Addy, research director, Gartner. “Legacy support models are becoming less relevant. It is time for a complete overhaul of support practices. The use of predictive and proactive prevention based methodologies is now highly desirable.”

Offering proactive support from informed expertsAlways On Support Services from HP provide “direct to expert” communication with a professional who already knows the client, the details of the client’s environment and what the client’s system is experiencing prior to the first call.

The recently announced HP ProLiant Gen8 Servers were built with this new service model in mind. By tightly integrating server diagnostic data with advanced HP Insight Remote Support automation tools, new support and delivery capabilities, and customer warranty information, HP can provide an economical support experience that is unmatched for industry-standard environments.

“Enterprises need to be built on a technology foundation that helps IT shift time and resources from problem resolution to innovation,” said Antonio Neri, senior vice president and general manager, Technology Services, HP. “The traditional reactive IT support model is no longer effective – the industry needs to change the way it delivers support to offer proactive solutions and customized service offerings – and HP is leading that charge.”

Convergence of support and HP Converged Infrastructure
To deliver an enhanced client experience along with proactive problem resolution, Always On Support Services from HP continuously monitor the 1,600 diagnostic data points collected by the HP ProActive Insight Architecture. This architecture, currently embedded in HP ProLiant Gen8 servers, will soon be integrated across the entire HP Converged Infrastructure portfolio.

Always On Support Services from HP include:

• HP Foundation Care – expedites problem resolution for optimal performance by simplifying support with a single point of contact at HP for both the hardware and software in the client’s environment. By leveraging relationships with leading independent software vendors (ISVs), HP eliminates the “finger pointing” typical of legacy support models.  
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• HP Proactive Care – minimizes downtime and optimizes performance by addressing problems before they occur. It also provides immediate and direct access to HP experts so clients receive the right support and guidance, when they need it. This eliminates the delay spent cycling through escalating levels of support personnel often associated with legacy support models.
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• HP Datacenter Care – provides customized support for a client’s multivendor environment with a single point of contact at HP. It delivers enhanced call handling, proactive services, reactive support and relationship management enabled by HP tools and predictive analytics to deliver premium value at a cost-effective price.
• 
  

HP also offers Lifecycle Event Services that augment the above HP Care portfolio with HP expertise throughout the technology life cycle of an IT project. This includes strategy, design, implementation and education services, allowing clients to select services “a la carte” to best serve their needs.

Always On Support Services from HP are available now through HP Technology Services and HP authorized partners. They can be delivered by certified HP ServiceONE partners.

HP’s premier client event, HP Discover, takes place June 4-7 in Las Vegas.

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(1) Based on HP internal comparative testing using HP Insight Online.
(2) Based on HP internal testing and development over a two-year period and other competitive materials, including the "Cost of Downtime Tool" developed by IDC for HP, copyright 2009.
(3) Gartner, Market Trends, "The Product Support Beast Awakens," Doc. No. G00231218, February 2012.

Unified Communications Services

Swisscom Delivers Unified Communications Services with Private Cloud Solution from HP

Managed voice and data services provide maximum flexibility for Swisscom’s corporate users

Topics:Converged Infrastructure, Instant-On Enterprise, Cloud

BERN, Switzerland -- HP today announced that Swisscom AG, Switzerland’s leading telecoms provider, has launched a managed service for hosted unified communications and collaboration (UC&C) based on an HP private cloud infrastructure.

As well as providing mobile communication services to around 5.8 million customers and 1.6 million broadband connections, Swisscom now offers UC&C as a managed service for its corporate customers. A high-performance HP Converged Infrastructure based on HP CloudSystem  enables Swisscom to offer a rapidly deployed, fully managed service for unified communications at a fixed price per user per month.

“Integrated communications solutions are becoming increasingly complex for businesses to operate,” said Frank Fitzlaff, head of User Experience Design, Corporate Business, Swisscom. “Swisscom’s managed services help customers focus on their own businesses while we take care of their communications and collaboration infrastructures. HP’s mature, flexible solution is driving business growth for Swisscom by enabling us to roll out new services rapidly. HP CloudSystem Matrix has fundamentally changed the way we deliver business services.”

A robust, scalable HP CloudSystem Matrix provides a private cloud environment that allows Swisscom to deliver UC&C services in as little as four weeks. The virtualized platform gives Swisscom the flexibility to accommodate individual customer needs while reducing overall infrastructure costs. The service can be managed and run either in the Swisscom data center or on a dedicated environment in the customer’s own data center.

The private cloud solution in Swisscom’s data center was installed and implemented by HP Technology Services. Based on an HP CloudSystem  platform running VMware ESX, it includes:

• HP ProLiant BL460 G7 server blades for maximum throughput to support Swisscom’s business-critical applications;
• Robust, flexible 10 Gb HP 5820 networking switches, which automatically assign VLANs for lower bandwidth VoIP traffic, freeing bandwidth for high-speed broadband transmission;
• HP 3PAR V-Class Storage Systems for cloud computing, which deliver storage as a utility service simply, efficiently and flexibly;
• HP StoreOnce Backup Systems with data deduplication software developed by HP Labs, the company’s central research arm, which provide a simple, cost-effective disk backup solution to meet all Swisscom’s storage needs without increasing data center footprint;
• HP Data Protector software, which reduces backup and recovery complexity by protecting Swisscom’s virtual and physical applications from a central console, eliminating the need for multiple backup tools.

The core infrastructure for unifying communications and delivering the portal is based on resilient HP ProLiant BladeSystem c7000 enclosures with HP ProLiant BL460 G7 server blades, running VMware ESX for maximum resilience and availability.

To guard against loss of business-critical information, on-premise deployments use HP ProLiant DL380 G7 servers with an HP P4300 SAN (storage area network) running Microsoft® HyperV. Currently, around 60 percent of Swisscom’s Switzerland-based corporate customers use HP hardware in their data centers.

All on-site installations are supported by a four-year, 24/7 Support Plus 24 contract with HP Technology Services to ensure the reliability and performance of the whole infrastructure.

HP Converged Infrastructure is a key element to an Instant-On Enterprise. In a world of continuous connectivity, the Instant-On Enterprise embeds technology in everything it does to serve customers, employees, partners and citizens with whatever they need, instantly.

HP’s premier client event, HP Discover, takes place June 4-7 in Las Vegas.