Press Release : March 22, 2012

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Turkcell to Become "One-stop Shop" for Cloud Services with HP CloudSystem

Turkey-based telecom company offers customized cloud service bundles to simplify procurement and usage for enterprise customers

Topics:translate:Strategic Focus: Cloud, Converged Infrastructure

ISTANBUL, -- HP today announced that Turkcell is using HP cloud solutions to generate new revenue through “as a service” offerings to businesses.

Turkcell, with 34.5 million customers, is the leading communications and technology company in Turkey.

Turkcell is using HP CloudSystem Service Provider to provide its business customers with infrastructure as a service (IaaS) and communications as a service (CaaS). The new offerings are presented to customers in a customized, online marketplace.

With IaaS and CaaS, Turkcell business customers can take advantage of utility pricing and the flexibility of an on-demand services model. Benefits include more predictable operating costs, low capital investment and minimal risk in new technology adoption.

Specific services, such as email, can be easily enabled within HP CloudSystem Service Provider, allowing Turkcell to quickly enter a growing market with business-ready offerings and to achieve an advantage over would-be competitors.

A single software platform that can aggregate numerous as-a-service offerings, the HP solution gives Turkcell the flexibility to adapt quickly to market changes and customer needs. Turkcell can easily add new offerings as well as create customized cloud service bundles that simplify procurement and usage for enterprise customers.

“Turkcell intends to be the ‘one-stop shop’ for cloud-based services for businesses in Turkey,” said Ilker Kuruoz, chief information and communication technologies officer, Turkcell. “HP cloud technologies and expertise are providing Turkcell the ability to enter this market quickly, and the flexibility to deliver cloud services that are tailored for each customer.”

“To compete with rivals, communications service providers must use new technologies like cloud to build new businesses,” said David Sliter, vice president and general manager, Communications, Media and Entertainment Solutions, HP Enterprise Services. “HP CloudSystem Service Provider enables Turkcell to expand its enterprise business with as-a-service offerings that help its customers operate more efficiently.”

HP provides Turkcell with complete solution
HP CloudSystem Service Provider is a comprehensive solution that includes hardware, software and services, all integrated to streamline the on-boarding and operation of IaaS and software as a service (SaaS), including CaaS, business applications, device management and security.

Turkcell is using the key components of HP CloudSystem Service Provider:

• HP Converged Infrastructure provides an integrated platform designed to enable the rapid, efficient delivery of IaaS.
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• HP Aggregation Platform for SaaS (AP4SaaS) provides a common foundation for multiple as-a-service offerings. It integrates and automates important service management processes such as provisioning, activation, reporting, service usage and revenue settlement.
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• HP Cloud Service Automation provides advanced provisioning and management of applications and infrastructure using industry-best practice templates, linking HP AP4SaaS with HP Converged Infrastructure.

Consulting and integration services for design, implementation and project management, as well as support and management.

Turkcell launches IaaS and CaaS business
At a news conference today, Turkcell described its as-a-service offerings:

• IaaS: Turkcell will provide businesses with on-demand access to state-of-the-art IT technologies for servers, storage and networking. Businesses can rely solely on IaaS from Turkcell, or use IaaS to augment on-premise IT resources for peak loads or activity bursts.
  
  The IT infrastructure for the cloud services is hosted within Turkcell data centers and is managed by Turkcell.
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• CaaS: The HP CloudSystem Service Provider solution comes integrated with three core communications service families: messaging to increase productivity, collaboration to drive cooperation among remote teams, and business voice to automate and efficiently manage incoming calls.
  
  Turkcell, in its first phase, will focus on the messaging services, offering email, calendar and contact management to business customers. These services are based on HP’s integration with Microsoft® Exchange 2010 and Microsoft SQL.

More information is available at www.hp.com/go/cloudsystem.

HP’s premier client event, HP Discover, takes place June 4-7 in Las Vegas. 

About Turkcell

Turkcell is the leading communications and technology company in Turkey, with 34.5 million subscribers and a market share of approximately 53 percent as of Dec. 31, 2011 (Source: Operator’s announcements as of Dec. 31). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 64.8 million subscribers as of Dec. 31, 2011. The company covers approximately 88 percent of the Turkish population through its 3G and 99.13 percent through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA+ and achieved a 43.2 Mbps speed using the HSPA multicarrier solution. Turkcell reported a TRY9.4 billion (US$5.6 billion) net revenue with total assets of TRY17.2 billion (US$9.1 billion) as of Dec. 31, 2011. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr.

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News Release from Microsoft

News Press Release
Microsoft’s Local Language Program Bridges Languages, Cultures and Technology

Language translation technology reaches more than 90 percent of global speakers.

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REDMOND, Wash. — Feb. 21, 2012 — In recognition of International Mother Language Day, Microsoft Corp., a strong supporter of language preservation, today highlighted the company’s Local Language Program (LLP), which enables the development of custom language translation. LLP enables 1.7 billion people worldwide to access technology in their own language, while striving to preserve those local languages and cultural identities. In many parts of the world, technology has transformed the way people and businesses share and use information, improved the way children and adults learn, and helped governments address social and economic issues in ways never before imagined. Languages play an important role in the integration process in all aspects of life, education and the local economies. “Providing technology in a native language is critical to helping people access the tools they need to create better economic opportunities,” said Anthony Salcito, vice president of Worldwide Education at Microsoft. “Language preservation and support also help preserve cultural identities for the next generation of learners.” Microsoft’s services and products focusing on the importance of language and culture through the LLP include the following: • Localized versions of Windows and Microsoft Office are available in 37 languages. • Nearly 100 languages are supported by Language Interface Packs through free downloads for Windows, Office and Visual Studio. • The Microsoft Terminology Collection provides uniformity of meaning to IT terms translated to the local language. • Microsoft Translator allows users to translate text and Web pages in 37 languages. • Microsoft Tellme, a speech recognition platform, works across multiple platforms simplifying everyday tasks. • The Microsoft Language Development Center works on many services, such as speech synthesis technology for under-resourced languages. In addition, through extensive research and development, it creates language opportunities for people worldwide with disabilities. For people to experience the benefits of technology, they must have access to the technology and the skills to use it. In Spain, the Local Language Program has developed Windows and Office in Basque, Valencian, Catalan and Galician. Now, citizens throughout the country have access to technology in their native language and not only Spanish. This impact can provide greater economic opportunities to generations young and old.  “We loved the fact that Microsoft offers software in Valencian because it gives our students the ability to use their native tongue in a modern context,” said Francisco Masquefa, director of the Albal Institut in Valencia, Spain. “The availability of these the programs in our native language shows that Microsoft is truly committed to helping local communities sustain cultural traditions — while supporting advancement through technology.” About Local Language Program Microsoft is committed to helping people worldwide benefit from technology while striving to uphold local language and cultural identity. Representing this commitment, the Local Language Program is a global initiative that provides people access to technology in a familiar language while respecting linguistic and cultural distinctions. Through this program, Microsoft bridges languages, cultures and technology to empower individuals in local communities to create economic opportunities, build technology skills, enhance education outcomes, and sustain their local language and culture for future generations. More information on LLP is available at http://www.microsoft.com/LLP.