Sending emails and doing email marketing campaigns are two completely different things. But with many small businesses living in Gmail today, being able to do full blown email campaigns right from within the popular app may be just what many entrepreneurs need to efficiently execute more successful marketing interactions.
Phil Hill, CEO and Founder of Flashissue, a service that turns Gmail into an email marketing tool, shares how this approach can cut upwards of 80% of time off your email marketing effort, and simplify the process as well. (This transcript has been edited for publication. To hear audio of the full interview, click on the audio player at the end of this article.)
Turning Gmail into an Email Marketing Platform
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