Nostalgia Marketing Makes People Spend More, Study Finds

A recent study shows something marketers and business owners have believed all along. Nostalgia is not only persuasive in a marketing message, it actually makes customers willing to spend more.

That conclusion is part of a research paper published in the Journal of Consumer Science. It found that thinking of the ‘good old days’ can make a perspective customer more willing to part with money. By contrast, the study found people were less willing to spend money when thinking about the present or the future.

Nostalgia Marketing Makes People Spend More, Study Finds