Big brands like Levi’s or Ralph Lauren that sell on Amazon would love to limit the number of retail sellers who offer their brands on Amazon too. That’s why in the case of Levi’s, for example, a recent study found the company has a special arrangement with the online seller that limits the number of third party sellers that can offer its merchandise.
But that’s bad news for small online merchants who offer brand names on Amazon. And this will only get worse if more and more big brands enter special arrangements with Amazon squeezing smaller merchants out.
New Amazon Agreements Could Threaten Third Party Sellers
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