Whether you run a brick-and-mortar location or operate exclusively online, eCommerce can help your small business expand your customer base, increase visibility, and boost profits. But there’s more to eCommerce than setting up an online storefront and hoping that people will buy.
Many small businesses fail to consider their eCommerce operations from a customer point of view. As a result, they see little to no online sales. You don’t have to be Amazon to succeed with eCommerce, but you should still emulate the aspects of successful eTailers that keep customers flocking to them for online purchases.
4 Big Ecommerce Mistakes Small Businesses Make
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