Email Still Leads in ROI in the New Marketing Frontier

Before she wrote about Leaning In, Facebook COO Sheryl Sandberg famously declared the end of email at Nielsen’s 360 Consumer Conference in 2010. But, according to Domo.com, more than 204 million emails are sent each minute in 2014. Contrast that to 2.4M Facebook shares and 277,000 tweets a minute, and you can easily see how email is alive and well today. And if you need any more proof, just look at your own inbox.

Adobe recently released a new ebook on The Next Frontier of Email Marketing that sheds even more light on how email will continue to lead the way when it comes to engaging with customers. Adobe’s Patrick Tripp joins us to discuss some of the important findings about what the future of email marketing holds. (This transcript has been edited for publication. To hear audio of the full interview, click on the audio player at the end of this article.)

Email Still Leads in ROI in the New Marketing Frontier