Imagine, just for a moment, that you’re a 21-year-old virgin and you think it’s time to change that. You want a relationship. So, what do you do?
- Start calling and emailing prospects?
- Attend loud parties and attempt meaningful conversations?
- Hire a matchmaker?
- Broadcast to friends and associates that you’d really love to hook up with someone?
Okay, so you’re not a 21-year-old virgin looking for a relationship. But if you’re a small business owner, marketing director, or business development individual you know that the desire for new business can feel just as strong. And as silly as some of those virgin strategies sound, they are the same strategies that small businesses use when it comes to finding new business.
How Business Development Can be Like - Sex
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