Oral-B® Sweeps the Country with the Power “Wow” Experiment |
Social Experiment to Challenge Americans’ Brushing Routines on Manual Streets Across the
For many people, using a manual toothbrush is an unquestioned, lifelong aspect of their daily routines. But anecdotal evidence indicates that once people try a power brush, they are hard-pressed to go back to their manual version. This insight sparked the idea for this summer’s town takeovers in which Oral-B is challenging people throughout the country to rethink the way they brush.
“We know that power brushes provide an overall better brushing experience but they still lag behind in popularity and everyday usage,” said
Each of the towns selected for takeovers all have one thing in common – they are home to the aptly named “Manual Street.” The town takeover events will offer food, music and fun for the whole family, and of course, the opportunity for local residents to trade in their manual brush for a new Oral-B Deep Sweep power brush. The events will take place in the following cities this summer:
Upcoming Oral-B Town Takeovers
For updates on the Oral-B “WOW” experiment throughout the summer, visit WOW Experiment. If you have already been converted into a power brush user by having a “WOW” moment of your own -- or if you’re curious about the experiment -- get in on the conversation online by using #OralBWOW.
The Oral-B Deep Sweep power brush makes the transition from a manual brush to a power brush easy, with a familiar-shaped brush head coupled with traditional stationary bristles. Deep sweeps in between teeth remove up to 100 percent more plaque versus a regular manual toothbrush, helping to prevent and reverse gingivitis.
Oral-B Deep Sweep TRIACTION Power Toothbrush
The Deep Sweep TRIACTION power toothbrush is available in multiple models including the Professional Series Deep Sweep TRIACTION 1000 and Professional Series Deep Sweep + Smart Guide™ TRIACTION 5000, offering consumers a choice of price points and features that best suit their needs. Oral-B Professional Series Deep Sweep TRIACTION is available at department, retail and specialty stores nationwide at suggested retail prices ranging from
For more information on Oral-B, visit OralB.com and facebook.com/OralB.
About Oral-B
Oral-B is the worldwide leader in the over
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P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. |
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Friday, June 28, 2013
Oral-B® Sweeps the Country with the Power “Wow” Experiment
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