Univision to Start UVideos, Its First Digital Network

The following is an excerpt from an article in:


The New York Times
Monday, October 29, 2012

Univision to Start UVideos, Its First Digital Network

By TANZINA VEGA

Univision and other Spanish language networks have long attributed their high ratings among Latinos to the fact that viewers watch their programming live.

But while many Latinos still flock to television sets to watch the network’s plot-heavy telenovelas, live sporting events and news, a growing segment of the population is also viewing media on mobile devices like smartphones, tablets and on mobile applications.

Figures from the Pew Research Center’s Internet & American Life Project show that almost half of Hispanics in the United States own a smartphone, while 20 percent own a tablet device.

On Monday, Univision will officially start its first digital network, UVideos, which will offer more than 1,500 hours of long-form programming and about 200 short clips a day free to users. The content will be available as a mobile application for smartphones and tablets and online at UVideos.com.

In an effort to go beyond its traditional Spanish-only format, Univision will also make the content and the user interface on UVideos available in English, with subtitles on many of the network’s shows. In January, Univision began adding English subtitles on some of its television programming.

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