In Shake-Up, Apple's Mobile Software and Retail Chiefs to Depart

The following is an excerpt from an article in:


The New York Times
Tuesday, October 30, 2012

In Shake-Up, Apple's Mobile Software and Retail Chiefs to Depart

By NICK WINGFIELD and NICK BILTON

Apple fired the executives in charge of the company's mobile software efforts and retail stores, in a management shake-up aimed at making the company's divisions work more harmoniously together.

The biggest of the changes involved the departure of Scott Forstall, an Apple veteran who for several years ran software development for Apple's iPad and iPhone products. Mr. Forstall was an important executive at the company and the one who, in many respects, seemed to most closely embody the technology vision of Steven P. Jobs, the former chief executive of Apple who died a year ago.

But Mr. Forstall was also known as ambitious and divisive, qualities that generated more friction within Apple after the death of Mr. Jobs, who had kept the dueling egos of his senior executives largely in check. Mr. Forstall's responsibilities will be divided among a few other Apple executives.

While tensions between Mr. Forstall and other executives had been mounting for some time, a recent incident appeared to play a major role in his dismissal. After an outcry among iPhone customers about bugs in the company's new mobile maps service, Mr. Forstall refused to sign a public apology over the matter, dismissing the problems as exaggerated, according to people with knowledge of the situation who declined to be named discussing confidential matters.

Instead, Timothy D. Cook, Apple's chief executive, in September signed the apology letter to Apple customers over maps.

Apple said in a news release on Monday that the management changes would "encourage even more collaboration" at the company. But people briefed on Apple's moves, who declined to be identified talking about confidential decisions at the company, said Mr. Forstall and John Browett were fired.

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