Google Shifts Pitch for Its New Chromebooks

The following is an excerpt from an article in:


The New York Times
Monday, October 29, 2012

Google Shifts Pitch for Its New Chromebooks

By CLAIRE CAIN MILLER

Two years ago, when Google first advertised Chromebooks -- laptops that store everything online, without a hard drive or desktop software -- the tagline at the end of the ad was, "Ready when you are."

Two years later, Google has apparently decided that people are ready. In the new ads for the latest Chromebooks, which run Google's Chrome operating system, the tagline is, "For everyone."

Google has a new Chromebook. Although it looks like a laptop, Google's Chromebook is competing with many other devices, including two announced this week, Apple's iPad Mini and Microsoft's Surface, not to mention Google's own Nexus 7 tablet and Amazon.com's Kindle Fire. The Chromebooks were hastily announced Thursday, before this week's big product events by Apple and Microsoft.

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