There are no new ideas under the sun, really? So what can you do to help your small business stand out in the marketplace? I have often said that it is a losing proposition for small businesses to compete on price, since large competitors with higher volume can always undercut you. So if there are plenty of other businesses that offer what you sell, how can you compete effectively? How are you different? What makes your customers choose you? So you have a secret sauce or specialized system for doing business? This is what’s called your value proposition.
If you don’t have a specific value proposition, it will be extremely hard to get or keep customers. Every business offers slightly different value over the others. Here are seven ways to increase yours:
Can Your Customers Be Even More Valuable to Your Small Business?
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