Your clients and fans don’t always have access to industry events, so it’s tempting for a small business to want to bring viewers along for the ride with live streaming. When allowed, it can be a unique reason for followers to come back and engage with you. But some live events prohibit live streaming, while others have inconsistent or even non-existent policies.
At global “fashion weeks,” brands and vendors of all sizes interact and live streaming is part of that scene now more than ever. Small Business Trends interviewed three professionals about live streaming versus live events and the issues involved.
Live Streaming Versus Live Events: What is Permitted?
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