How to Build an Attractive Business and Personal Brand

Should you brand yourself or your business? The short answer is both. The better question is what should you brand first — your business or yourself?

Every brand, be it a personal brand or a business brand, needs to have a clear road map of the future. You must know where your brand wants to go, and how it’s going to go there. This starts with a brand strategy. From there, you need to understand the major differences between building a business brand and building a personal brand.

How to Build an Attractive Business and Personal Brand