The New York Times
Friday, December 21, 2012
Instagram Does an About-Face
By NICOLE PERLROTH and JENNA WORTHAM
SAN FRANCISCO - In the aftermath of the uproar over changes to Instagram's privacy policy and terms of service earlier this week, the company did an about-face late Thursday.
In a blog post on the company's site, Kevin Systrom, Instagram's co-founder, said that where advertising was concerned, the company would revert to its previous terms of service, which have been in effect since October 2010.
"Rather than obtain permission from you to introduce possible advertising products we have not yet developed," he wrote, "we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work." Users had been particularly concerned by a clause in Instagram's policy introduced on Monday that suggested Instagram would share users' data - like their favorite places, bands, restaurants and hobbies - with Facebook and its advertisers to better target ads.
They also took issue with an update to the company's terms of service that suggested users' photos could be used in advertisements, without compensation and even without their knowledge.
The terms of that user agreement said, "You agree that a business or other entity may pay us to display your user name, likeness, photos (along with any associated metadata) and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you."
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