Which Mobile App Features make Consumers Tick?

Which Mobile App Features Make Consumers Tick?


Nuance Research Releases New Telling Data on Mobile Apps

Natural Language, Voice Biometrics, and Other Advanced Features are Set to Trigger Wider Consumer Adoption

BURLINGTON, MA. – March 7, 2012

WHAT: Mobile Apps are Here to Stay – When given the option, the majority (84 percent) of consumers would rather use a mobile app instead of calling a company for routine inquiries such as checking their balance, checking flight status and other tasks. While non-technophiles may find this mind-boggling, truth be told, mobile apps are here to stay and the numbers show that this trend is likely to continue. According to a recent survey commissioned by Nuance Research and conducted by Vocal Laboratories Inc. (Vocalabs), 85 percent of consumers expect to turn to a mobile app first for customer service over the next year.

Voice is King – The same survey also found that voice will be a key driver in mobile app growth, particularly when it comes to ease of use with a company’s customer service apps. More than half the respondents (59 percent) believe interacting with a company's mobile phone app through a natural spoken conversation would be easier than typing, while 42 percent said they believe it would be both faster and more fun than typing. For those surveyed who have already experienced natural language interactions through apps like Siri, those numbers skew higher with 68 percent thinking the interaction would be easier and 54 percent believing the interaction would be more fun. The survey also found that 77 percent would like to have the option and/or prefer to interact with mobile apps through a natural spoken conversation. Among those surveyed who have used conversational voice applications like Siri that number jumps to 91 percent.

Consumers Have an Appetite for Voice Biometrics – Nearly every consumer surveyed (a whopping 96 percent) said they make mistakes typing their passwords into their mobile phones, and 10 percent claimed that they make mistakes every time, signaling a clear opportunity for voice biometrics integration into mobile apps. Voice biometrics, which identifies each individual through their unique voiceprint, eliminates the hassle of remembering and then typing in passwords on virtual keyboards. Of the survey participants, 89 percent have more than 10 passwords that they manage, 34 percent have more than 20, and 15 percent have more than 40. Of these respondents, 77 percent feel a voice password would be more convenient than a typed password, while improved security is also a considering factor with 55 percent saying that they feel a voice password would be more secure than a typed password.

Man Sentenced for Ponzi Scheme

News release from the FBI:

Atlanta Man Sentenced for Operating Ponzi Scheme
Vaughn Received Over $10 Million from Victims

U.S. Attorney’s Office February 07, 2012

Northern District of Georgia (404) 581-6000

— filed under: Breaking News, Press Release, White-Collar Crime

ATLANTA—CHARLES MICHAEL VAUGHN, 43, of Atlanta, Georgia, was sentenced to federal prison today by United States District Judge Richard W. Story on wire fraud charges in connection with a $10 million Ponzi scheme.

United States Attorney Sally Quillian Yates said, “Despite the fact that Ponzi schemes are one of the oldest types of fraud schemes, they continue to be quite successful because of the creativity of the con artist, the slick presentations, and the promises of lucrative investment returns. Fraudsters with a computer and printer can come up with phony spreadsheets and paperwork that make their investments look golden when really the returns are an illusion. Potential investors should carefully scrutinize every aspect of a salesperson’s pitch before parting with their hard-earned money.”

Brian D. Lamkin, Special Agent in Charge, FBI Atlanta Field Office, said, “While Mr. Vaughn will now be held accountable for his elaborate fraud scheme, the many victims harmed in this matter are forced to rebuild their lives as best they can. Because of the victim impact often seen in such cases, the FBI will continue to aggressively pursue those individuals who engage in this type of high dollar investment fraud activity.”
United States Postal Inspector in Charge Keith Morris said, “Our Postal Inspectors are trained to follow the money, even if the paper trail is difficult to find. Innocent victims hand over their hard-earned savings, and criminals often only invest it in themselves. No matter how complex the case, our Inspectors will make every effort to help those victims, by bringing the fraudsters to justice.”

VAUGHN was sentenced to eight years and four months in prison to be followed by three years of supervised release, and was ordered to pay restitution in the amount of $8,833,686. VAUGHN pleaded guilty to the charges on October 24, 2011.

According to United States Attorney Yates, the charges, and the evidence presented in court: VAUGHN founded and operated “CM Vaughn, LLC,” a tax and financial consulting firm based in Atlanta, Georgia. From July 2004 through March 2008, VAUGHN sold investments in a pooled investment fund or “hedge fund” called “CM Vaughn Emerging Ventures Fund.” Over 50 individuals sent money to VAUGHN for purposes of investing in the fund.

VAUGHN falsely represented to investors that his fund earned from 15 percent to as much as 50 percent per year, and stated that their investments would be “insured” and could not decrease below a certain amount. He also prepared client statements that falsely indicated the current value of each investor’s accounts. While the statements generally showed substantial investment gains, the numbers included in the statements were false, as none of the investors’ monies had actually been invested in any fund. Instead, VAUGHN had used the investments to finance a lavish lifestyle and to make payments to earlier investors. VAUGHN obtained over $10 million from his victims.

This case is being prosecuted through President Barack Obama’s Financial Fraud Enforcement Task Force. President Obama established the interagency Financial Fraud Enforcement Task Force to wage an aggressive, coordinated, and proactive effort to investigate and prosecute financial crimes. The task force includes representatives from a broad range of federal agencies, regulatory authorities, inspectors general, and state and local law enforcement who, working together, bring to bear a powerful array of criminal and civil enforcement resources. The task force is working to improve efforts across the federal executive branch, and with state and local partners, to investigate and prosecute significant financial crimes, ensure just and effective punishment for those who perpetrate financial crimes, combat discrimination in the lending and financial markets, and recover proceeds for victims of financial crimes.

This case was investigated by special agents of the Federal Bureau of Investigation and inspectors of the United States Postal Inspection Service.

Assistant United States Attorney Shanya J. Dingle prosecuted the case.