Adobe Simplifies Social Marketing

Adobe Simplifies Social Marketing

For immediate release

Adobe Social Delivers a Single Product for Ad Buying, In-depth Analytics, Content and Application Publishing, and Social Media Monitoring

SALT LAKE CITY, Adobe Digital Marketing Summit — March 21, 2012 — Adobe Systems Incorporated(Nasdaq:ADBE) today introduced Adobe® Social, a new product within the Adobe Digital Marketing Suite. Adobe Social combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results. Adobe is giving those with social marketing responsibilities – digital marketers, community managers, customer service, public relations, ad buyers, analysts and others – a single platform to align and collaborate around the management, measurement and optimization of their social media strategies, and does so in the context of all other digital marketing efforts.

Adobe Social builds on the social media management technology Adobe acquired earlier this year as part of the Context Optional/Efficient Frontier acquisition, as well as the social media monitoring and analytics of Adobe SocialAnalytics. Adobe Social will expand this year with additional social marketing features as well as integrations with other products within the Adobe Digital Marketing Suite.

With Adobe Social, digital marketers can now accomplish the following with a single product:

·         Streamline and centralize publishing across social platforms

·         Automate targeting and personalization of content and experiences in social applications and across social platforms

·         Seamlessly integrate Sponsored Story ad creation within the publishing workflow to maximize the reach of important content and campaigns

·         Monitor and moderate conversations both within your communities and anywhere it happens on the social Web

·         Import analytics data from Facebook, Twitter, Pinterest, Google+, blogs and other social platforms into Adobe Social and tie social activities to business results

·         Identify and engage key influencers to drive positive conversations about your brand

·         Monitor the sentiment of conversations and receive alerts on relevant trends

·         Easily create and deploy social apps, such as contests or forms, without the need for design or development resources

·         Directly measure across the customer journey how social media interactions and engagement drive purchase behavior

Social Ad Campaign Optimization
The capabilities of Adobe Social are complemented by technology acquired from Efficient Frontier, which brings social ad buying and social campaign optimization to the Adobe Digital Marketing Suite. This technology provides multi-channel campaign management and optimization across the leading digital ad marketplaces. In addition to search, display and Facebook support, the former Efficient Frontier technology now supports campaign management and optimization capabilities for LinkedIn Ads.

Quotes
Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe

·         “The sheer scale of word-of-mouth that can be accomplished on social media can become a powerful boost or tragic descent for any company and is best managed if a company’s social marketers are in lock-step. Adobe Social brings to social marketing the control and accountability expected across other digital channels. The ultimate aim is to help social media as a marketing channel mature and prove its worth alongside other digital marketing investments.”

Gretchen Fox, vice president, Social Media, LiveNation

·         "In our industry, fans have tremendous passion about the artists they love to see and theshows they attend. Our goal with social media is to engage with our fans and give them ways to connect with each other around their concert experiences. The ability of Adobe Social to reveal deeper connections across thesocial activities of our fans and manage key business results and hundreds of Facebook pages and Twitter profiles across a single platform is incredibly valuable."

Mary Wardley, program vice president, CRM Applications, IDC

·         “With social marketing, companies are building awareness and relationships, driving engagement and transactions and creating loyalty.Unfortunately, this is often a siloed and disjointed effort, in no small part because companies are using point products for different pieces of social marketing. The ability to manage all aspects of social marketing in a manner that allows for the ability to measure performance alongside other digital marketing initiatives should be a goal for every digital marketer serious about social.”

Availability
Adobe Social, a new offering within the Adobe Digital Marketing Suite, will be available in the latter half of 2012.

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

News Release from Hewlett Packard - Helping Print Service Providers

Press Release : March 13, 2012View Press Kit

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HP Helps Print Service Providers Improve Versatility, Productivity and Quality

Company unveils 10 digital printing systems, including first 29-inch-format HP Indigo press

Topics:Graphic Arts

TEL AVIV, Israel -- HP today introduced 10 digital printing systems that offer print service providers (PSPs) greater versatility, productivity and quality for commercial and industrial printing applications such as labels and packaging, direct mail, marketing collateral, and book publishing.

The improved performance of the new portfolio will help PSPs extend the advantages of digital even further into traditional analog print markets, and to produce more high-value personalized and custom materials for their clients. The 10 new systems include:

• Three next-generation 29-inch-format HP Indigo presses capable of producing almost any commercial print job and a much broader range of packaging applications.
• Three updated models of the current HP Indigo portfolio with higher speeds for significantly increased productivity.
• Three high-productivity HP Inkjet Web Press models featuring advanced ink and printhead technology for excellent print quality at increased print speeds.
• HP Print Module Solutions for adding monochrome or full-color content to preprinted offset materials.

HP also announced new options for HP Scitex industrial presses, which are used for large sign and display applications, and a range of new services and solutions to complement HP’s broad portfolio of digital systems.

“With the extraordinary scope and scale of today’s announcements, we are fueling an unstoppable industry transformation from analog to digital printing,” said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. “Our new digital solutions strike at the core of the printing market and are able to meet the toughest requirements of world-class brands, publishers and print service providers.“

HP will display the new solutions May 3-16 at drupa 2012 in Düsseldorf, Germany, where HP will be the largest digital printing exhibitor and will have the second-largest booth at the show.

At drupa 2008, HP introduced a revolutionary color inkjet web press, a new series of HP Indigo presses and the industry’s first latex inks for wide-format printers. Widespread market acceptance of those solutions has driven the graphics transformation and strong growth of high-value digital pages.

Worldwide, HP now has installed more than 60 HP Inkjet Web Presses, more than 6,000 HP Indigo presses and more than 10,000 HP Latex systems. HP also has invested more than $1 billion in research and development of new graphics solutions.

New, larger format for HP Indigo presses  

Three new larger-format HP Indigo models allow PSPs to expand into applications not previously addressable by digital printing, as well as to print more productively and economically for increased profitability.

• The HP Indigo 10000 Digital Press is a 29-inch sheet-fed press suitable for an extensive range of commercial applications.
• The HP Indigo 20000 Digital Press is a continuous-feed press designed for flexible packaging.
• The HP Indigo 30000 Digital Press is a sheet-fed press designed for folding cartons.

New models of the current HP Indigo platform include the flagship HP Indigo 7600 Digital Press, which offers a top speed of 160 pages per minute in Enhanced Productivity Mode – a 33 percent increase over the previous top speed, making it the fastest two-page digital sheet-fed press available on the market.

New HP Inkjet Web Press models

The new high-speed HP T410 and T360 Inkjet Web Press systems offer increased print speeds of up to 800 feet per minute (fpm) in monochrome – up to 25 percent faster than previous models – while continuing to offer color print speeds of up to 600 fpm. To achieve this improved performance, the presses feature new advanced inkjet printhead technology and nanotechnology pigment inks that can support higher speeds with no compromise in image quality.

The HP T230 Inkjet Web Press incorporates the new printheads and inks to increase print speed up to 400 fpm for both color and monochrome, with full color density for maximum quality.

More information is available at www.hp.com/go/HPPredrupa12, www.hp.com/go/drupa and through the HP Graphic Arts Twitter feed at www.twitter.com/hpgraphicarts and YouTube channel atwww.youtube.com/hpgraphicarts. Join or follow the conversation using the #HPdrupa hashtag.

News Release from Adobe

Adobe Technology Powering Massive Growth in Digital Publishing

For immediate release

Data from Nearly 1,500 Tablet Publications and 600 Publishers Shows Latest Trends in Tablet Readership

BARCELONA, Spain — Feb. 27, 2012 — At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that more than 16 million digital publications were powered by Adobe® Digital Publishing Suite across tablets over the last year. The company also released key insights about digital magazine and newspaper application usage, based on anonymous data aggregated from nearly 600 publishers worldwide who have created around 1,500 tablet publications using Adobe Digital Publishing Suite. In addition, Adobe announced new innovations that add more enterprise-class functionality and extensibility to the Digital Publishing Suite, helping organizations drive digital revenue and brand engagement through digital publications. Key enhancements include new in-app merchandising, provisioning of targeted content based on user role, and accelerated app creation.

The anonymous, aggregate data is derived from publications delivered using Adobe Digital Publishing Suite and shows shifts in reading patterns, willingness to pay for tablet applications, accelerated purchase funnel and advertising engagement. Tablets are driving new revenue for publishers as consumers pay for digital media content. Business publishers are also using tablet applications to drive awareness of their brands as well as the purchase of goods and services. Specific data points include:

Sixty-eight percent of readers worldwide currently pay for digital magazines and newspapers built with the Adobe Digital Publishing Suite. This is made up of single issue purchases (15 percent), subscriptions (26 percent) and bundles of print and digital issues (27 percent).

Readers are highly engaged with both editorial and advertising content. Every fifth page view in a Digital Publishing Suite magazine app is an advertisement. Interactivity, which includes Web views, videos, slide shows, audio clips, image sequences, hyperlinks and other overlays can also have a profound impact on a reader’s digital content consumptionand engagement, with readers interacting with nearly half (48 percent) of all interactive features in Digital Publishing Suite apps. Out of the variety of interactive overlays included in applications, Web views and videos are the two types most frequently accessed by readers.

Over half (56 percent) of readers spend between 25 minutes to 2.5 hours a month reading their digital titles. Time spent consuming content has increased 70 percent over the last six months, which can be attributed to more sophisticated and engaging content as well as the continued adoption of tablets. Consumers tend to open a Digital Publishing Suite application up to five times per month on average, and nine percent of readers spend more than five hours per month reading digital titles, which suggests that they are frequently engaging on a tablet with the brands they love.

“We saw 16 million digital publications downloaded over the last 12 months, with no signs of fatigue,” said Zeke Koch, senior director of product management, Digital Publishing, Adobe. “As digital issues grow significantly, Adobe will continue to fuel this evolution by providing innovative features that allow publishers and corporations worldwide to drive digital revenue, accelerated readership and purchase of content.”

Publishers like Rodale Inc. and Active Interest Media and companies like Sotheby’s have recently published magazine, merchandising and customer loyalty applications. Similarly, enterprises now have the opportunity to add digital content into their mobile marketing mix by creating a broad range of digital publications using Digital Publishing Suite, including sales and marketing collateral, corporate communications, as well as brand loyalty, customer acquisition and customer retention materials.

“Adobe Digital Publishing Suite has allowed us to amaze and satisfy our readers with technological innovation that they crave and expect,” said Anthony Cerretani, deputy editor and digital director, Backpacker Magazine. “We've been able to integrate interactive maps, adventure videos from all over the world, and touch-point-powered content that inspires and enables our readers to experience outdoor adventure in incredibly dynamic ways. They’re even contributing multimedia to our editions on a regular basis. With the flexibility of Adobe’s tools, we’re finding new ways to optimize the experience every month.”

“As we focus on reaching our increasingly global client base, Adobe Digital Publishing Suite provides an elegant platform and enjoyable user experience,” says Amy Todd Middleton, worldwide director of marketing, Sotheby’s. “Our Sotheby’s catalogue app combines the visual aesthetic of our print catalogues in a new convenient digital format. Analytics show that people are spending more time browsing our content offline in a more interactive environment. With zoom, original videos, and 360 degree photography, it is a great alternative to being in the room with a work of art.”

The Adobe Digital Publishing Suite is the market leader in the delivery of digital publications and includes robust functionality that enables traditional media and business publishers to quickly create content that drives greater digital revenue. Innovative features include:

Restricted Distribution – Publishers can provision specific content to a variety of customer, reader or member groups within one branded application.

Custom Notifications – Customers can leverage in-app notifications to cross promote and market availability of publications and other content. Already embraced by select Condé Nast publications, publishers and brand organizations can use custom notifications as in-app marketing to drive demand for magazine issues.

HTML5 Support – Publishers such as The New Yorker and National Geographic are using HTML5 within their digital publications for in-app custom store fronts, inline content, and complete articles. Similarly, advertisers are including HTML5 within interactive advertisements to drive consumer engagement.

Other enterprise-class features include Direct Entitlement (publishers can provide digital content to existing subscribers in one click), Analytics (Digital Publishing provides both Base Analytics as well as the ability to integrate with an existing SiteCatalyst® account) and Custom Content Viewer (publishers can create a Content Viewer for multiple devices that that supports full-screen viewing of content).

About Adobe Digital Publishing Suite

Digital Publishing Suite is a set of turnkey hosted services and viewer technology that tightly integrates with Adobe Creative Suite® 5.5 products. Using Digital Publishing Suite in combination with Adobe InDesign® CS5.5, allows traditional media publishers, corporate organizations, ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetize and optimize a new class of innovative digital magazines, newspapers, ads and corporate publications on leading tablets including the Apple iPad, Kindle Fire, Barnes & Noble Nook, Samsung Galaxy and other Android™ tablets. The Digital Publishing Suite includes Enterprise, Professional and Single Editions.

Pricing and Availability

To access product information including features and pricing, visit www.adobe.com/products/digitalpublishingsuite. A list of partners in the Digital Publishing Suite worldwide reseller network is available at www.adobe.com/products/digital-publishing-suite-family/buying-guide-resellers.

For a list of customer apps, please visit the Digital Publishing Suite gallery at blogs.adobe.com/digitalpublishinggallery/. Please visit the Adobe Digital Publishing Blog at blogs.adobe.com/digitalpublishing/ for additional information.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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