Adobe Simplifies Social Marketing

Adobe Simplifies Social Marketing

For immediate release

Adobe Social Delivers a Single Product for Ad Buying, In-depth Analytics, Content and Application Publishing, and Social Media Monitoring

SALT LAKE CITY, Adobe Digital Marketing Summit — March 21, 2012 — Adobe Systems Incorporated(Nasdaq:ADBE) today introduced Adobe® Social, a new product within the Adobe Digital Marketing Suite. Adobe Social combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results. Adobe is giving those with social marketing responsibilities – digital marketers, community managers, customer service, public relations, ad buyers, analysts and others – a single platform to align and collaborate around the management, measurement and optimization of their social media strategies, and does so in the context of all other digital marketing efforts.

Adobe Social builds on the social media management technology Adobe acquired earlier this year as part of the Context Optional/Efficient Frontier acquisition, as well as the social media monitoring and analytics of Adobe SocialAnalytics. Adobe Social will expand this year with additional social marketing features as well as integrations with other products within the Adobe Digital Marketing Suite.

With Adobe Social, digital marketers can now accomplish the following with a single product:

·         Streamline and centralize publishing across social platforms

·         Automate targeting and personalization of content and experiences in social applications and across social platforms

·         Seamlessly integrate Sponsored Story ad creation within the publishing workflow to maximize the reach of important content and campaigns

·         Monitor and moderate conversations both within your communities and anywhere it happens on the social Web

·         Import analytics data from Facebook, Twitter, Pinterest, Google+, blogs and other social platforms into Adobe Social and tie social activities to business results

·         Identify and engage key influencers to drive positive conversations about your brand

·         Monitor the sentiment of conversations and receive alerts on relevant trends

·         Easily create and deploy social apps, such as contests or forms, without the need for design or development resources

·         Directly measure across the customer journey how social media interactions and engagement drive purchase behavior

Social Ad Campaign Optimization
The capabilities of Adobe Social are complemented by technology acquired from Efficient Frontier, which brings social ad buying and social campaign optimization to the Adobe Digital Marketing Suite. This technology provides multi-channel campaign management and optimization across the leading digital ad marketplaces. In addition to search, display and Facebook support, the former Efficient Frontier technology now supports campaign management and optimization capabilities for LinkedIn Ads.

Quotes
Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe

·         “The sheer scale of word-of-mouth that can be accomplished on social media can become a powerful boost or tragic descent for any company and is best managed if a company’s social marketers are in lock-step. Adobe Social brings to social marketing the control and accountability expected across other digital channels. The ultimate aim is to help social media as a marketing channel mature and prove its worth alongside other digital marketing investments.”

Gretchen Fox, vice president, Social Media, LiveNation

·         "In our industry, fans have tremendous passion about the artists they love to see and theshows they attend. Our goal with social media is to engage with our fans and give them ways to connect with each other around their concert experiences. The ability of Adobe Social to reveal deeper connections across thesocial activities of our fans and manage key business results and hundreds of Facebook pages and Twitter profiles across a single platform is incredibly valuable."

Mary Wardley, program vice president, CRM Applications, IDC

·         “With social marketing, companies are building awareness and relationships, driving engagement and transactions and creating loyalty.Unfortunately, this is often a siloed and disjointed effort, in no small part because companies are using point products for different pieces of social marketing. The ability to manage all aspects of social marketing in a manner that allows for the ability to measure performance alongside other digital marketing initiatives should be a goal for every digital marketer serious about social.”

Availability
Adobe Social, a new offering within the Adobe Digital Marketing Suite, will be available in the latter half of 2012.

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Adobe Unifies Ad Campaigns across Social, Search, & Display

Adobe Unifies Ad Campaigns across Social, Search, and Display

For immediate release

Technology Acquired from Efficient Frontier Now Part of Adobe Digital Marketing Suite, Delivers True Multi-Channel Optimization

SALT LAKE CITY, Adobe Digital Marketing Summit — March 21, 2012 — Adobe Systems Incorporated(Nasdaq:ADBE) today announced that technology acquired from Efficient Frontier is now available as part of the Adobe® Digital Marketing Suite, unifying social, search and display campaigns and creating true multi-channel optimization from disparate campaigns. This is a departure from multi-channel campaigns that are often operated with separate budgets, distinct data sets and unique workflows. The struggle to unify campaigns has often left digital marketers, who will collectively spend almost $100 billion globally this year on digital marketing and advertising*, in the dark as they allocate their digital ad budgets to deliver the best return.

“Adobe helps marketers deliver a high return on their ad spend investments by linking accurate attribution and forecasting capabilities to optimization across search, display and social,” said David Karnstedt, vice president and general manager, Advertising Solutions, Digital Marketing Business, Adobe. “Now marketers can replace what were traditionally ‘gut’ decisions with smarter, more accurate actions based on real data.”

Technology acquired from Efficient Frontier brings the following benefits to digital marketers and advertisers:

·         Unified View of Multi-Channel Campaigns – Customers can see which channels and campaigns are impacting key business metrics, such as conversion and revenue

·         Full Complement of Channels for a Multi-Channel Strategy – Adobe now offers campaign management and optimization for LinkedIn Ads, complementing campaign support for search, display and Facebook, with support for additional advertising channels and inventory sources on the way

·         Flexible Attribution Models – Move from an over-reliance on “last-click” attribution to more flexible models that can provide a more accurate view into what channel, or combination of channels, is responsible for results

·         Seamless Workflow from Insight to Action – Automates optimization to purchase more of what is working

Former Efficient Frontier technology is available to new and existing Adobe digital marketing customers and will expand with additional functionality as well as integrations with other products within the Digital Marketing Suite.

* = Source: IDC, Worldwide and U.S. Internet Advertising 2010-2014 Forecast and Analysis

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

News Release from Dell - VoIP Kiosks

Dell OEM Solutions Helps Gratifon S.A. Power VoIP Kiosks and Prepare for Future Growth

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Date : 3/7/2012

Round Rock, Texas

• Small business Gratifon relies on Dell cloud computing, industrial PCs, and support to deliver innovative VoIP kiosks across Latin America
• Dell OEM Solutions reduces overhead for Panama-based start-up during rapid growth period and enables global expansion

Gratifon S.A. is leveraging Dell OEM Solutions’ OptiPlex XE PCs and cloud services for 50 kiosks that provide sponsored phone calls at no cost to residents and tourists in Panama. With Dell OEM Solutions technology and services, Gratifon can plan for future growth, focus on innovating its core business and deliver new offerings that help connect consumers.

Gratifon (Gratifon.com) has invented a voice-over-Internet protocol (VoIP) kiosk that connects consumers at tourist locations, hotels, airports, malls and supermarkets to any landline or cell phone worldwide at no cost. During the conversation, the kiosk displays interactive video advertisements on its full-color screen. Gratifon’s kiosks help consumers find restaurants, attractions and lodging, and advertisers benefit by being able to place relevant ads at point of sale locations.

Gratifon needed small, quiet, industrial PCs that would withstand the humid, hot weather of Central America to power its kiosks. The company turned to Dell OEM Solutions’ industrial OptiPlex XE PCs, which have an extended three-year lifecycle and can operate in temperatures of more than 110 F. OptiPlex XE PCs help customers decrease field maintenance costs with component-level stability and standards-based remote management while delivering the performance needed to power quick calls, high definition video and a pleasant user experience.

Dell OEM Solutions also provided the Dell Cloud with VMware vCloud® Datacenter Service, a VMware-based public cloud service offering that provides scalable computing power and storage, eliminating the need for Gratifon to build out its own data center, while delivering simplicity, ease of deployment and a single point of contact for support of the overall solution. Managed by skilled Dell technicians, the solution combines VMware’s cloud software with redundant hardware, power, and cooling to deliver high scalability and reliability. Beyond the software and hardware, Dell’s cloud specialists provided configuration assistance and training, as well as ongoing support, through Dell ProSupport to Gratifon.

With Dell solutions technology, Gratifon has been able to expand, deploying 50 kiosks throughout Panama and plans to add another 250 kiosks within the next six months. Longer-term goals are to roll out approximately 3,000 kiosks in Colombia, Ecuador, Argentina and Brazil within 12 to 18 months.

Dell OEM Solutions works with its customers to help them leverage Dell hardware and services to bring their intellectual property to new markets with greater efficiency so they can spend more time on their own innovation. A division within Dell, Dell OEM Solutions provides original equipment manufacturers (OEMs) with customized services, support and technologies that meet their unique specifications. Many fast-growing, innovative companies looking for a tier-one technology provider turn to Dell OEM Solutions as their single, global source for comprehensive, end-to-end design, manufacturing, logistics, supply-chain and support services to help them improve agility and competitive differentiation.

Quotes:
“As a startup, technology is key to ensuring that our growing business can thrive,” said Oz Yosef, Gratifon CEO. “By leveraging the Dell OEM OptiPlex XEs and cloud services for our kiosks, we were able to cut costs and expand our business in ways we didn’t know possible.”

“We’re pleased to help Gratifon bring their innovative VoIP kiosks concept to the public and grow its business,” said Ron Pugh, executive director and general manager, Dell OEM Solutions, Americas. “By providing Gratifon with a single source for the hardware, services and support to power its kiosk, we give them the reliability and flexibility to expand into new markets.”

About Dell
Dell (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. Dell OEM Solutions helps its customers find more balance between execution and innovation with dedicated OEM resources, industry-standard hardware and global services and support capabilities. Dell helps its OEM customers improve their time to profit and run their operations more efficiently for increased competitive edge. Learn more at www.dell.com/oem.