Compuware and Rosetta Announce Partnership to Help Customers Ensure e-Commerce Readiness

Compuware and Rosetta Announce Partnership to Help Customers Ensure e-Commerce Readiness

DETROIT and CLEVELAND, March 29, 2012 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company, and Rosetta, an independent brand within the Publicis Groupe of global agencies and a member of the Compuware Partner Network, today announced a strategic partnership designed to help customers ensure that their e-commerce sites are production-ready and perform well in production.

To complement Rosetta's unmatched technology depth in e-commerce, mobile platforms and systems integration, the company will incorporate Compuware Application Performance Management (APM) solutions into its product offering. This will allow Rosetta to extend the value it delivers by offering end user performance and application monitoring.

"This partnership benefits our customers in the form of peace of mind. Our customers can be confident that Rosetta will be keeping a close eye on the performance and availability of their enterprise e-commerce applications," said Arnold Huffman, Partner, Business Development, Rosetta. "We believe that our partnership with Compuware represents a significant strategic growth opportunity by expanding and supporting our customers' Multi-Channel enterprise solutions.

Compuware APM solutions will enable Rosetta's customers to benefit from deploying Rosetta enterprise e-commerce applications that are highly available and perform well. The monitoring, analysis, reporting and alerting that Compuware APM solutions provide integrate with and complement Rosetta's enterprise class e-commerce applications.

"Rosetta and Compuware are partnering to help customers improve the performance of e-commerce projects, which today is key to revenue growth, brand and customer satisfaction," said Kimberly King, Vice President of Channels and Alliances, Compuware Corporation. "We look forward to working closely with Rosetta to bring this capability to market and deliver complete e-commerce solutions to customers."

The Compuware Gomez APM platform is the industry's leading solution for optimizing the performance of Web, non-Web, mobile, streaming and cloud applications. Driven by end-user experience, Gomez provides a unified view across the entire application delivery chain, from a user's browser or mobile device, across the Internet or a corporate WAN, in the cloud, to inside the data center, eliminating blind spots from the First Mile to the Last Mile.

The Compuware Partner Network (CPN) is an award-winning, global program for select VARS, consultants, service providers, system integrators and strategic technology alliances. This program enables Compuware customers to have access to the world's most innovative and comprehensive technology performance solutions from their preferred partner. CPN members benefit from specialized marketing, sales and support programs, industry leading technology and dedicated account management all designed to help each partner succeed. Please visit www.compuware.com/partnersto learn more.

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About Rosetta

Recognized nationally as a leader in the e-commerce space, Rosetta was the first agency in the world to become Smarter Commerce certified. A premier strategic partner of IBM, it has the largest WebSphere Commerce implementation team in the country and more than 100 successful implementations during its partnership with IBM.

Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Rosetta drives material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Their differentiated capabilities and structure have enabled them to become one of the market leaders, operating as an independent brand platform in the Publicis Groupe of global agencies. Rosetta is ranked by Ad Age among the top U.S. digital agencies and was named the #1 Agency to Watch in Ad Age's 2011 Agency A-List.

Rosetta has deep industry expertise in Healthcare, Consumer Technology & Entertainment, Consumer Products & Retail, Financial Services and Business-to-Business (B2B). The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta. The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Microsoft, Rogers Communications and T-Mobile in Consumer Technology & Entertainment; Coach, Express, Jos. A. Bank, OfficeMax, Valvoline and United States Mint in the Consumer Products & Retail sector; Citizens and Nationwide in Financial Services; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B. Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Chicago, Toronto, San Jose, San Luis Obispo, Los Angeles and Orange County.

Compuware Corporation

Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.

Adobe Unifies Ad Campaigns across Social, Search, & Display

Adobe Unifies Ad Campaigns across Social, Search, and Display

For immediate release

Technology Acquired from Efficient Frontier Now Part of Adobe Digital Marketing Suite, Delivers True Multi-Channel Optimization

SALT LAKE CITY, Adobe Digital Marketing Summit — March 21, 2012 — Adobe Systems Incorporated(Nasdaq:ADBE) today announced that technology acquired from Efficient Frontier is now available as part of the Adobe® Digital Marketing Suite, unifying social, search and display campaigns and creating true multi-channel optimization from disparate campaigns. This is a departure from multi-channel campaigns that are often operated with separate budgets, distinct data sets and unique workflows. The struggle to unify campaigns has often left digital marketers, who will collectively spend almost $100 billion globally this year on digital marketing and advertising*, in the dark as they allocate their digital ad budgets to deliver the best return.

“Adobe helps marketers deliver a high return on their ad spend investments by linking accurate attribution and forecasting capabilities to optimization across search, display and social,” said David Karnstedt, vice president and general manager, Advertising Solutions, Digital Marketing Business, Adobe. “Now marketers can replace what were traditionally ‘gut’ decisions with smarter, more accurate actions based on real data.”

Technology acquired from Efficient Frontier brings the following benefits to digital marketers and advertisers:

·         Unified View of Multi-Channel Campaigns – Customers can see which channels and campaigns are impacting key business metrics, such as conversion and revenue

·         Full Complement of Channels for a Multi-Channel Strategy – Adobe now offers campaign management and optimization for LinkedIn Ads, complementing campaign support for search, display and Facebook, with support for additional advertising channels and inventory sources on the way

·         Flexible Attribution Models – Move from an over-reliance on “last-click” attribution to more flexible models that can provide a more accurate view into what channel, or combination of channels, is responsible for results

·         Seamless Workflow from Insight to Action – Automates optimization to purchase more of what is working

Former Efficient Frontier technology is available to new and existing Adobe digital marketing customers and will expand with additional functionality as well as integrations with other products within the Digital Marketing Suite.

* = Source: IDC, Worldwide and U.S. Internet Advertising 2010-2014 Forecast and Analysis

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.