For the new business that is just starting out, a common question is, “When is the right time to file a trademark application?” Should business owners bother registering before their product or service is ready, or just wait until they’re ready to officially launch to the marketplace?
In the U.S., a business gets common law rights to a name as soon as it is used in commerce. That means that as soon as you start selling a product or service, you can claim common law ownership of that trademark without formally registering it with the U.S. Patent and Trademark Office (USPTO).
When is the Best Time to Trademark Your Company Name?
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