The Net Promoter Score has been used for years to help companies understand the role customer loyalty plays in the financial health of their organizations – assisting them in determining what actions should be taken to drive referrals and longer customer relationships.
Richard Owen, CEO of Satmetrix, joins us to discuss how the role of NPS has changed over the years, how social media has changed the game, and some basic rules of thumb for understanding what the score means for your business.
Net Promoter Score's Role in the Age of Social Customers
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