Traditionally sales folks have had a love-hate relationship with CRM applications, meaning they love to hate them. Mainly because they feel they don’t get enough out of them for the amount of time they spend putting information into it. But now, thanks to machine learning, artificial intelligence and automation, CRM is now starting to provide them with real benefits … and real reasons not to hate it as much.
Jody Glidden of Introhive: Relationship Intelligence Automation is Key to CRM Adoption and Success
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