Good Customer Experiences are the Focus of "On Purpose"

For businesses, branding is more than a marketing catchphrase. It is survival. Brands that consistently promise and deliver good customer experiences survive in the always-on, super-connected global market of today. Modern consumers want more than a transaction from their favorite brands. They want these good customer experiences.

How can business leaders refine their businesses to create the perfect, multi-channel customer experience while keeping the bottom line intact? “On Purpose: Delivering a Branded Customer Experience People Love” is a book that helps businesses survive the era of dwindling customer trust and shifting loyalties.

Good Customer Experiences are the Focus of "On Purpose"