A franchise enables you, as the “franchisee,” to operate a business associated with an established brand.
It’s an appealing prospect because by associating a business with an established company that has instant name recognition, you can significantly reduce your investment risk — in theory. And you also benefit from the franchisor’s assistance for a limited time with things like finding a location for your outlet, providing initial training and general advise on personnel, management or marketing.
Called to Military Duty - Is Your Franchise Fee Refundable?
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