Two weeks after MobileGeddon, everyone from Moz to Search Engine Land are reporting limited to no fallout from Google’s mobile algorithm change. Could it be that the impact from the algorithm rollout is simply slower than expected — or have most major businesses really escaped unscathed?
Before “M-Day” (April 21) when Google announced the algorithm change would go into effect, nearly half of the Fortune 500 companies and 29 percent of the top 500 retail sites were not yet mobile friendly, according to marketing firm Merkle/RKG. Now that we’re on the other side, at first glance it appears the hype was overblown. But that doesn’t mean your business is in the clear.
Fallout From MobileGeddon: What's the Impact on Your Biz?
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