Three Tactics Let Physical Stores Benefit from Webrooming

Remember when retailers were in a panic about a new trend called showrooming? The showrooming concept where consumers come into your store to look at, touch and try on products, but then search for lower prices and buy them online from your competition struck fear into retailers’ hearts.

However, this year, it seems the concept is flipped around. A recent study by GfKfound that showrooming is actually on the decline. Instead, “webrooming” is on the rise. We’ve addressed this before: Webrooming, the opposite of showrooming, is when consumers research products online, then head into a physical store to make the purchase.

Three Tactics Let Physical Stores Benefit from Webrooming