With all of us relying on more and more apps to do business today, it gets complicated to get things done if those apps don’t work with each other. But when these apps do work together, small businesses can not only be more efficient in how they operate, they also can be more creative in developing and implementing new business opportunities altogether.
Wade Foster, co-founder and CEO of Zapier, a platform that focuses on app integration with many of the most popular business apps, discusses the benefits small businesses gain when computers make it easy to use the apps they depend on. (This transcript has been edited for publication. To hear audio of the full interview, click on the audio player at the end of this article.)
When Computers Do More, Humans Create New Businesses
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