“I will give you 70% of my revenue, just so I don’t have to do that selling thing.” Seriously, that’s what my friend said to me.
Now here’s the really ironic part. Are you ready? She is the wise woman who told me to stop looking at interactions as “sales conversations” and start looking at them as opportunities to help people, connect with them and make a difference.
"Story-Based Selling:" Craft, Connect, Profit from Conversations
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