Late last week, amidst an agonizingly slow pre-holiday news cycle, CNET introduced the world to Zack Danger Brown, a Columbus, Ohio native who wanted to crowdfund the making of his very first potato salad on Kickstarter. He wanted $10. He got over $15,000 (and counting). And here, because this is the world we have created, is your Kickstarter potato salad guy think piece. The thought: Kickstarter potato salad guy rules.
The joys of Danger's (can we just call him Danger? let's just call him Danger) potato salad Kickstarter are many. It's funny, for one, in a sustained and understated way that's surprisingly hard to find on the internet at large, much less on a crowdfunding platform. Each update—there have been 11 so far, as Danger bursts through target after absurd target—hits the same faux-sincere notes. The stretch goals are as creative as their amounts are outlandish, the FAQ and their answers are all perfectly in character.Kickstarter Potato Salad Guy Is a Hero
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