Poor Airbnb. The San Francisco company that is an online marketplace for people to list, discover and book unique accommodations in more than 34,000 cities and 190 countries around the world, recently launched a new logo. Airbnb took great pride in its new logo too, debuting a design the company felt would inspire others to social share, even emulate.
Unfortunately, the Twitterverse– and even a few business publications – strongly disagreed. Airbnb was criticized, analyzed and ridiculed. There were even viral videos created mocking the newly designed Airbnb logo.
4 Ways To Avoid Backlash Like That of the Airbnb Logo
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