13 Tips for Improving Your PR Pitch to Editors and Journalists

Advertising on social media has proven to be a lot more cost-efficient than placing ads through traditional media. It could be more effective, too.

But that doesn’t mean you should abandon the power of the traditional media. Instead, you can take advantage of your local media and other outlets by gaining some valuable and free publicity for your small business. And in some ways, your social media marketing and public relations efforts will work hand-in-hand.

13 Tips for Improving Your PR Pitch to Editors and Journalists