PRESS RELEASE

Cisco's ‘Videoscape Distribution Suite' Revolutionizes Video Content Delivery to Multiple Screens

Cisco to Showcase Industry's Most Comprehensive Next-Generation Content Delivery Network Portfolio at IBC 2012

AMSTERDAM, IBC, September 7, 2012 – Cisco revealed today its expanded and enhanced content delivery network portfolio , branded as the Cisco Videoscape^™ Distribution Suite (VDS). Cisco^® VDS is an open platform that delivers video content across multiple screens, multiple protocols, multiple applications and multiple networks. VDS serves as the network distribution engine behind the Videoscape^™ architecture. It is a complete, interoperable and holistic solution that bridges cloud and network functionality.

Several major global service provider customers, including Deutsche Telekom, Telecom Italia, SBB-Telemach, BT and others, are relying on Cisco's Videoscape Distribution Suite to empower video experiences delivered across PCs, TVs and mobile devices, including smartphones and tablets. The Cisco Videoscape Distribution Suite builds on the current Cisco content delivery network (CDN) service footprint serving more than 50 global customers, with over 3 million cloud-based time-shifted and live video streams delivered.

Highlights:

• With the introduction of VDS, Cisco is the only company in the industry providing a complete product suite with all the capabilities needed for third-generation content delivery.
• Cisco's Videoscape Distribution Suite will be showcased at IBC 2012 at the Cisco stand in the Connected World Hall 14, 14.115.
• Cisco VDS complements the Cisco Videoscape Conductor platform for cost-efficient experience management across unmanaged networks.
• Cisco VDS facilitates creation of new revenue streams through consistent, highest quality live and time-shifted video experiences across any device as well as through advanced advertising across devices. 
• Cisco VDS simplifies CDN management while reducing operating costs through consolidated live origin services and recording, edge caching particularly for OTT content, Radio Access Network (RAN) optimization, real-time CDN analytics and remote provisioning capabilities.
• Cisco VDS components, powered by third-generation VDS hardware, scale independently with no need to upgrade the entire CDN for additional capacity or streaming support. 

New Benefits for Consumers & Service Providers Include:

• Centralized live and time-shifted content delivered across any device (managed or unmanaged)
• Cloud-based recording, consolidated video origin capabilities
• Transparent caching for economical over-the-top (OTT) content delivery
• Expanded options for CDN wholesale or CDN Federation
• Sophisticated analytics/provisioning and more  

New Videoscape Distribution Suite Products:

• Cisco VDS Video Recording (VDS-VR) for cloud-driven recording of live and time-shifted content. 
• Cisco VDS Origin Server (VDS-OS), which consolidates origin server functions and converts all incoming content into a common file that simplifies HTTP Adaptive Bit Rate (ABR) and MPEG formatted distribution.
• Cisco VDS Optimization Engine (VDS-OE), which offloads RAN/packet core traffic while reducing transport costs.
• Cisco VDS Service Broker (VDS-SB) consisting of service selector per caching node and CDN interconnect capabilities required for CDN Federation.
• Cisco VDS Transparent Caching (VDS-TC), which offloads OTT and other unmanaged content from the network core to the edge.

In addition, Cisco has integrated significant enhancements to the current Videoscape Distribution Suite Portfolio:

• Cisco VDS hardware with the latest third-generation features such as tighter integration with Cisco UCS data center solution, Cisco routers and switches.
• Cisco VDS Service Manager (VDS-SM), a software platform for real-time analytics, service provisioning and diagnostics.
• Cisco VDS Television (VDS-TV), which delivers live and time-shifted content to managed devices such as set-top boxes or multiscreen gateways.
• Cisco VDS Internet Streamer (VDS-IS) for managing and streaming Internet-originated content to the end device for retail CDN and wholesale CDN markets. 

Supporting Quotes:

• Klaus J. Haber, head of Platform Integration Media, Deutsche Telekom AG Products & Innovation

"Deutsche Telekom has been working to ensure our CDN infrastructure can support the increasing demands for video on multiple screens while driving efficiencies for our operations. Cisco's Videoscape Distribution Suite provides us with a complete content delivery network that can manage the complex workflow and ecosystem challenges associated with video, including new applications to help solve those challenges."

• Dragica Pilipovic Chaffey, CEO, Serbia Broadband SBB-Telemach

"It is essential that we have a future-proof, world-class content delivery network in place to provide our customers with a platform to access video content on demand, from multiple devices. Cisco has been an innovative business and technology partner, and has helped us to bridge together legacy and future CDN technologies to simplify our network infrastructure, allowing us to drive new revenue opportunities."

• Edwin Paalvast, senior vice president, Service Provider Group, Cisco EMEAR

​"Previously the only options for our customers looking to enhance their Content Delivery Networks were isolated, disparate products that each addressed a specific problem. I believe Cisco is the only company who can offer a complete, comprehensive CDN solution today. With Cisco's Videoscape Distribution Suite, our customers can optimize their current network infrastructure to deliver a wide range of video services. By integrating cloud and network components, we can offer our customers a solution that helps them improve both their top line and bottom line, by creating new revenue streams and minimizing operational expenditure."

Supporting Resources:

• About Cisco Videoscape: http://www.cisco.com/go/videoscape
• Cisco Service Provider blog: SP360: http://blogs.cisco.com/sp
• Follow Cisco IBC news and activities on Twitter: #CiscoIBC and #Videoscape

Tags/Keywords

Cisco, cloud, cloud-DVR, Content Delivery Network, CDN, Dragica Pilipovic Chaffey, Edwin Paalvast, IPTV, Klaus J. Haber, service provider, Internet video, IP, IP video, network, network DVR, online video, OTT, Serbia Broadband SBB-Telemach, streaming video, video, Videoscape, Videoscape Distribution Suite, VDS, Deutsche Telekom

RSS Feed for Cisco: http://newsroom.cisco.com/dlls/rss.html

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go tohttp://newsroom.cisco.com.

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PRESS RELEASE

European Broadcasting Union Successfully Executes on Streaming Strategy for Major Sports Events with Cisco Videoscape Media Processor

Cisco technology supports international media organization at London 2012 Olympic Games

IBC, Amsterdam, Netherlands: 7 September 2012 – Cisco today announced that Eurovision – the European Broadcasting Union’s (EBU) business, operations and network arm – deployed Cisco's Media Processor,  part of the Cisco Videoscape™ TV services delivery platform, to bring European viewers thousands of hours of live streamed coverage from the London 2012 Olympic Games.

Cisco® technology formed an integral part of the EBU's live streaming platform, www.eurovisionsports.tv. During the Games, more than 3,000 hours of EBU members' programming from live HD feeds were encoded in multiple bit rates for adaptive streaming on the site.

To support the growing demand for video streaming during the London 2012 Games, Eurovision deployed Cisco's Media Processor, a cornerstone of the Acquisition Suite, and an important part of the Videoscape™ platform.

The Cisco Media Processor family offers multiple streaming options from single- to multi-format, standard definition (SD) to high definition (HD), and streaming to any device; from set-top boxes, IP connected TVs, tablets, smartphones and PCs. It supports streaming to the latest platforms, including iPhone, iPad, feature phones, smartphones, Microsoft Smooth, and Adobe Dynamic streaming.

Cisco's technology enables EBU to quickly adapt the profiles to its broadcasters’ requests and can automatically optimize the resolution, bit rate and metadata of video streams for the user's specific device characteristics and network conditions, helping to ensure a premium video experience over any IP network and on any device.

EBU Network Director Graham Warren said:

"Events such as the Olympic Games generate huge demand from consumers wanting to follow the action live, using whatever device is most convenient. This can represent a significant technological challenge as our systems need to adapt content to each endpoint and IP network to deliver a seamless, high-quality, live service. We have been very satisfied with Cisco's technology and look forward to developing our streaming services further."

Edwin Paalvast, senior vice president, Service Provider Group, Europe, Middle East, Africa and Russia, Cisco, commented:

"Demand for online video is growing incredibly quickly, with the latest Cisco Visual Networking Index predicting that video will make up as much as 54 per cent of all consumer Internet traffic by 2016. This growth, combined with the sheer variety of devices that will be used to consume video content, will mean that intelligent, adaptable technology platforms will become increasingly vital for the broadcast industry if it is to deliver a high-quality live experience. We look forward to continuing to work with the EBU and to build on the success of our initial deployment in the future."

Supporting Resources:

• Cisco Service Provider:http://www.cisco.com/en/US/netsol/ns341/networking_solutions_service_provider_home.html
• Cisco Videoscape
• http://www.cisco.com/en/US/netsol/ns1043/networking_solutions_market_segment_solution.html
• Cisco Media Processor: http://www.cisco.com/en/US/prod/video/ps11488/ps11791/ps11806/overview.html
• Cisco Visual Networking Index:http://www.cisco.com/en/US/netsol/ns827/networking_solutions_sub_solution.html#~overview,
• EBU London 2012 Games Coverage:
  http://www3.ebu.ch/cms/en/sites/ebu/contents/frontpage-news/news-2012/european-public-service-broadcas.html

Tags/Keywords:

Cisco, Service Provider, video, VOD, IPTV, ABR, Videoscape, Media Processor, EBU, Eurovision, broadcast, tablet, smartphone, live streaming, multiscreen

RSS Feed for Cisco: http://newsroom.cisco.com/dlls/rss.html

About the European Broadcasting Union (EBU)

The EBU serves 74 Members in 56 countries in and around Europe. Services to Members range from legal advice, technical standardization and development to coproduction and exchange of quality European content. The Eurovision and Euroradio networks deliver news, sports, events and music to EBU Members and other media organizations.

For more information about the EBU: www.ebu.ch and www.eurovision.com

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in Europe is provided by Cisco Systems International B.V. and Cisco International Limited, wholly owned subsidiaries of Cisco Systems, Inc.

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WASU & Lancable Deploy EoC Cable Architecture

WASU and Lancable Deploy Broadcom's DOCSIS®-based EoC Cable Architecture Solution

Drives China's Next Generation Broadcasting - the Convergence of TV, Broadband and Telecom Services

BEIJING, March 20, 2012 /PRNewswire/ --  CCBN --

News Highlights:

• WASU, a leading Chinese operator, announces deployment of Broadcom's DOCSIS®-based EoC solution to subscribers in Hangzhou
• Broadcom® technology boosts broadband speeds to 1Gbps, driving next generation applications such as TV video conferencing/chatting and IPTV
• New solutions open the way for the convergence of fast, reliable and interactive triple play services

Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced that WASU, the leading cable operator in Hangzhou, is deploying its DOCSIS-based Ethernet over Coax (EoC) cable architecture using cable and network equipment from its partner, Lancable. Learn more atBroadcom@CCBN.

Key Features

With boosted broadband speeds to 1Gbps, Broadcom's DOCSIS-based EoC cable architecture supports China's NGB initiative, led by SARFT, the Chinese government agency overseeing broadcasting.  This offers WASU significant performance and quality of service (QoS) benefits to deliver reliable, fast and interactive TV, broadband and telecom services to subscribers. More network capacity also enables operators to offer new services and applications like video chat with better call quality. 

Product Details

By leveraging existing EPON and GPON standards and employing DOCSIS technology as part of a customized 'final 100 meter' solution, Broadcom's  DOCSIS-based EoC cable architecture is a complete chipset and software solution that includes Coax Media Converter (CMC), DOCSIS 2.0 and 3.0 cable modem, and set-top box (STB) SoC solutions. 

Availability

Broadcom is now shipping its 1Gbps DOCSIS-based EoC cable architecture solution.

Quotes

Zhang Changli, President of Research Institute, WASU Digital TV Media Group:

"WASU is devoted to revolutionizing home networks, and offering full services to our subscribers. We are excited to leverage Broadcom's technology to deploy high performing voice, video and data to our subscribers. Additionally, we look forward to offering new services to our valued subscribers."

Shentu Meiliang, Executive President, Hangzhou Lancable Technology, Ltd:

"As a close partner, we are using Broadcom's solution to develop new NGB-oriented products for WASU.  Lancable has a long-term commitment to the field of radio and television, and we are happy to work with Broadcom to provide operators with our technical leadership, service excellence in high-tech products and a full range of system solutions."

Dan Marotta, Broadcom's Executive Vice President and General Manager, Broadband Communications Group:

"We are pleased to announce WASU's successful deployment of our technology.  With faster broadband speeds and more network capacity, DOCSIS-based EoC is setting the stage for demanding services that consume consistent bandwidth. Our technology offers the network capacity that operators need to offer their subscribers high quality new services and applications like video chat."

For ongoing Broadcom news visit our Newsroom, read our B-Connected Blog, or visit us on Facebook or Twitter. And to stay connected, subscribe to our RSS Feed.

About Broadcom

Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global leader and innovator in semiconductor solutions for wired and wireless communications. Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments.  With the industry's broadest portfolio of state-of-the-art system-on-a-chip and embedded software solutions, Broadcom is changing the world by Connecting everything®. For more information, go to www.broadcom.com.

Broadcom®, the pulse logo, Connecting everything® and the Connecting everything logo are among the trademarks ofBroadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU.  Any other trademarks or trade names mentioned are the property of their respective owners.

Broadcom Boosts Speed for EoC Cable Architecture Solution

Broadcom Boosts Speed for DOCSIS®-based EoC Cable Architecture Solution

1 Gigabit per Second Broadband Performance Supports New Services Including TV Video Conferencing and IPTV

BEIJING, March 20, 2012 /PRNewswire/ -- CCBN --

News Highlights:

• Boosts broadband speeds to 1Gbps, driving next generation applications such as TV video conferencing/chatting and IPTV
• Supports China's Next Generation Broadcasting (NGB) initiative — the convergence of TV, broadband and telecom services

Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced that its DOCSIS-based Ethernet over Coax (EoC) cable architecture now supports 1 gigabit per second (Gbps) broadband speeds to deliver reliable, fast and interactive triple play services in China.  Learn more at Broadcom@CCBN.

With boosted broadband speeds to 1Gbps, Broadcom's DOCSIS-based EoC cable architecture supports China's NGB initiative, led by SARFT, the Chinese government agency overseeing broadcasting.  Broadcom's technology offers more network capacity for faster broadband and the performance required to offer new and advanced bandwidth-intensive services like video conferencing.

By leveraging existing EPON and GPON standards and employing DOCSIS technology as part of a customized "final 100 meter" solution, Broadcom's  DOCSIS-based EoC cable architecture is a complete chipset and software solution that includes Coax Media Converter (CMC), DOCSIS 2.0 and 3.0 cable modem, and set-top box (STB) SoC solutions. 

AvailabilityBroadcom is now shipping its 1Gbps DOCSIS-based EoC cable architecture solution.

Quotes:

Flora Wu, Principal Analyst, BDA:
"China's NGB initiative will induce investment and consumption of nearly 200 billion yuan (about $32 billion) in the next 5 years. A major increase is expected in the nation's digital cable subscribers, and a massive overhaul is needed to support the network capacity needed for NGB."

Dan Marotta, Broadcom's Executive Vice President and General Manager, Broadband Communications Group:"With top operator support in China, our DOCSIS-based EoC technology pushes the envelope in speed and network capacity to support demanding services like video chat."

For ongoing Broadcom news visit our Newsroom, read our B-Connected Blog, or visit us on Facebook or Twitter. And to stay connected, subscribe to our RSS Feed.

About BroadcomBroadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global leader and innovator in semiconductor solutions for wired and wireless communications. Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments.  With the industry's broadest portfolio of state-of-the-art system-on-a-chip and embedded software solutions, Broadcom is changing the world by Connecting everything®. For more information, go to www.broadcom.com.

Broadcom®, the pulse logo, Connecting everything® and the Connecting everything logo and are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU.  Any other trademarks or trade names mentioned are the property of their respective owners.