PRESS RELEASE

Cisco and NDS Reinvent the TV Experience at IBC 2012

Combined Companies Showcase Next-Generation Videoscape Experiences Delivered to "Any Screen"

SAN JOSE, Calif., and AMSTERDAM, IBC, September 7, 2012 – At IBC this week, Cisco and its newly acquired NDS unit are showcasing next-generation video capabilities combining the power of the network, cloud and client to help service providers and content providers accelerate time to market with new multiscreen video services. Cisco and NDS, together, will continue transforming how operators can deliver live and on-demand video experiences and services for consumers worldwide. Visit Cisco on stand 14.115 in The Connected World, Hall 14, and NDS on stand A71, Hall 1.

Highlights:

• Cisco will highlight next-generation Videoscape capabilities, including advanced solutions for time-shifted TV, the Videoscape Distribution Suite, a new and enhanced content delivery systems portfolio with the latest CDN features such as CDN Federation, new Videoscape-capable set-top boxes and modular converged cable access platform (CCAP) technology.
• On its stand, NDS will demonstrate solutions that are set to greatly enhance the Cisco Videoscape portfolio. NDS will highlight its proven solutions to unify, extend and enhance pay-TV services over managed and unmanaged networks. In addition, NDS will showcase advanced, award winning user interfaces, including customer deployments for leading European pay-TV platforms.

Additional Cisco news at IBC:

• Cisco's ‘Videoscape Distribution Suite' Revolutionizes Video Content Delivery to Multiple Screens
• European Broadcasting Union (EBU) Executes on Streaming Strategy for Major Sports Events with Cisco Videoscape Media Processor
• Cisco Videoscape Enables German Broadcasters to Expand HDTV Services
• SBB-Telemach Group Selects Cisco PDS Set-Top Box Series

Cisco Speakers at IBC:

• Chris Dedicoat, president, European Markets, Cisco: IBC 2012 Leaders' Summit, "The Geeks Shall Inherit the Earth?," Thursday, September 6, 1:30-3:45 p.m., Forum, RAI Amsterdam
• Kevin Murray, systems architect, NDS, now part of Cisco: "New Ultra High Resolution Displays and Imaging," Thursday, September 6, 4:00-5:30 p.m., Emerald Room, RAI Amsterdam
•  Nick Thexton, CTO, Cisco Service Provider Video Technology Group: "The Great Connected Television Debate: Will the Internet be the End of Television as We Know It?," Saturday, September 8, 4:30–5:30 p.m., Forum, RAI Amsterdam
•  Ken Morse, VP, Cisco Service Provider Video Technology Group: Connected Consumer Debates: "Debate 3: Connecting the TV," Saturday, September 8, 12:00–1:00 p.m., IBC Connected World Demonstration Area – Hall 14, RAI Amsterdam
• Nick Thexton, CTO, Cisco Service Provider Video Technology Group: "IP Services and Technologies- The Challenges of Multimedia on Multiscreens," Monday, September 10, 11:30 a.m.-1:00 p.m., Emerald Room, RAI Amsterdam
• Alex Ashley, Principal Systems Architect, NDS, now part of Cisco: "Next Generation Cable & Wireless Networks: Challenges & Technologies," Monday, September 10, 2:00-3:30 p.m., Emerald Room, RAI Amsterdam

Supporting Quotes:

• Jesper Andersen, senior vice president and general manager, Cisco Service Provider Video Technology Group

"Consumers today expect multi-screen, on-demand TV and video experiences that are intuitive and reliable. With NDS now part of Cisco, we are on a fast track to providing broadcasters, content distributors, and service providers with the necessary solutions to deliver ground-breaking video experiences to any connected device – anywhere and anytime. Together, we are reinventing the TV experience with Videoscape. By integrating Cisco and NDS technologies, we can help operators to further innovate and differentiate their video services and drive new revenue streams, all while protecting existing investments."

• Jason Blackwell, director of service provider strategies at Strategy Analytics

"Interworking cloud, network and client, the modular, open Videoscape platform offers service providers and content providers an agile services platform, and a flexible migration strategy to an all IP environment. The addition of NDS software video platforms and a services-focused business model strengthens and expands the Videoscape platform, providing a complete, well-rounded offering for operators to explore at the show."

Supporting Resources:

• About Cisco Videoscape http://www.cisco.com/go/videoscape
• Cisco Service Provider blog: SP360: http://blogs.cisco.com/sp
• Follow Cisco IBC news and activities on Twitter: #CiscoIBC and #Videoscape

Tags/Keywords

Cisco, CDN, CDN Federation, cloud, Chris Dedicoat, Nick Thexton, ESPN, EBU, IBC, NDS, Serbia Broadband, SBB-Telemach, Jesper Andersen, Videoscape, Videoscape Distribution Suite

RSS Feed for Cisco: http://newsroom.cisco.com/dlls/rss.html

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go tohttp://newsroom.cisco.com.

#   #   #

PRESS RELEASE

European Broadcasting Union Successfully Executes on Streaming Strategy for Major Sports Events with Cisco Videoscape Media Processor

Cisco technology supports international media organization at London 2012 Olympic Games

IBC, Amsterdam, Netherlands: 7 September 2012 – Cisco today announced that Eurovision – the European Broadcasting Union’s (EBU) business, operations and network arm – deployed Cisco's Media Processor,  part of the Cisco Videoscape™ TV services delivery platform, to bring European viewers thousands of hours of live streamed coverage from the London 2012 Olympic Games.

Cisco® technology formed an integral part of the EBU's live streaming platform, www.eurovisionsports.tv. During the Games, more than 3,000 hours of EBU members' programming from live HD feeds were encoded in multiple bit rates for adaptive streaming on the site.

To support the growing demand for video streaming during the London 2012 Games, Eurovision deployed Cisco's Media Processor, a cornerstone of the Acquisition Suite, and an important part of the Videoscape™ platform.

The Cisco Media Processor family offers multiple streaming options from single- to multi-format, standard definition (SD) to high definition (HD), and streaming to any device; from set-top boxes, IP connected TVs, tablets, smartphones and PCs. It supports streaming to the latest platforms, including iPhone, iPad, feature phones, smartphones, Microsoft Smooth, and Adobe Dynamic streaming.

Cisco's technology enables EBU to quickly adapt the profiles to its broadcasters’ requests and can automatically optimize the resolution, bit rate and metadata of video streams for the user's specific device characteristics and network conditions, helping to ensure a premium video experience over any IP network and on any device.

EBU Network Director Graham Warren said:

"Events such as the Olympic Games generate huge demand from consumers wanting to follow the action live, using whatever device is most convenient. This can represent a significant technological challenge as our systems need to adapt content to each endpoint and IP network to deliver a seamless, high-quality, live service. We have been very satisfied with Cisco's technology and look forward to developing our streaming services further."

Edwin Paalvast, senior vice president, Service Provider Group, Europe, Middle East, Africa and Russia, Cisco, commented:

"Demand for online video is growing incredibly quickly, with the latest Cisco Visual Networking Index predicting that video will make up as much as 54 per cent of all consumer Internet traffic by 2016. This growth, combined with the sheer variety of devices that will be used to consume video content, will mean that intelligent, adaptable technology platforms will become increasingly vital for the broadcast industry if it is to deliver a high-quality live experience. We look forward to continuing to work with the EBU and to build on the success of our initial deployment in the future."

Supporting Resources:

• Cisco Service Provider:http://www.cisco.com/en/US/netsol/ns341/networking_solutions_service_provider_home.html
• Cisco Videoscape
• http://www.cisco.com/en/US/netsol/ns1043/networking_solutions_market_segment_solution.html
• Cisco Media Processor: http://www.cisco.com/en/US/prod/video/ps11488/ps11791/ps11806/overview.html
• Cisco Visual Networking Index:http://www.cisco.com/en/US/netsol/ns827/networking_solutions_sub_solution.html#~overview,
• EBU London 2012 Games Coverage:
  http://www3.ebu.ch/cms/en/sites/ebu/contents/frontpage-news/news-2012/european-public-service-broadcas.html

Tags/Keywords:

Cisco, Service Provider, video, VOD, IPTV, ABR, Videoscape, Media Processor, EBU, Eurovision, broadcast, tablet, smartphone, live streaming, multiscreen

RSS Feed for Cisco: http://newsroom.cisco.com/dlls/rss.html

About the European Broadcasting Union (EBU)

The EBU serves 74 Members in 56 countries in and around Europe. Services to Members range from legal advice, technical standardization and development to coproduction and exchange of quality European content. The Eurovision and Euroradio networks deliver news, sports, events and music to EBU Members and other media organizations.

For more information about the EBU: www.ebu.ch and www.eurovision.com

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in Europe is provided by Cisco Systems International B.V. and Cisco International Limited, wholly owned subsidiaries of Cisco Systems, Inc.

# # #