Government and advertisers have different ideas about 'Do Not Track' - The Hill's Hillicon Valley

The Obama administration and the technology industry have touted the creation of a "Do Not Track" button to help consumers protect their privacy online, but the government and advertisers are not on the same page about what the button will do.

The Federal Trade Commission first proposed a Do Not Track button in 2010. The concept is modeled on the agency's popular "Do Not Call" list, which allows consumers to opt out of receiving telemarketing calls.

FTC Chairman Jon Leibowitz urged Web companies to voluntarily set up a system for users to opt out of online tracking and warned that legislation could be necessary if they failed to act.

Last month, all of the major Web browsers promised to create a Do Not Track feature, and the Digital Advertising Alliance, a coalition of advertising trade groups, said that by the end of the year, they would stop displaying targeted ads to users who had selected the feature in their browsers.

The commitment was announced as part of the White House's unveiling of its "Privacy Bill of Rights" – a set of principles about how companies should handle users' personal data.

Leibowitz praised the companies for "stepping up" to his challenge and said the feature would ensure "consumers have greater choice and control over how they are tracked online."

But Mike Zaneis, general counsel of the Interactive Advertising Bureau, a member of the Digital Advertising Alliance, said the name "Do Not Track" is a "complete misnomer."

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Government and advertisers have different ideas about 'Do Not Track' - The Hill's Hillicon Valley

F.T.C. Seeks Privacy Legislation

Excerpt from an article in

The New York Times

Tuesday, March 27, 2012

F.T.C. Seeks Privacy Legislation

By TANZINA VEGA and EDWARD WYATT

The government’s chief consumer protection agency said on Monday that it intended to take direct aim at the vast industry that has grown up around the buying and selling of information about American consumers.

The agency, the Federal Trade Commission, called on Congress to enact legislation regulating so-called data brokers, which compile and trade a wide range of personal and financial data about millions of consumers from online and offline sources. The legislation would give consumers access to information collected about them and allow them to correct and update such data.

The agency also sent a cautionary signal to technology and advertising companies regarding a “Do Not Track” mechanism that allows consumers to opt out of having their online behavior monitored and shared. It warned that if companies did not voluntarily provide a satisfactory Do Not Track option, it would support additional laws that mandate it.

The recommendations, part of a sweeping set of guidelines in an F.T.C. report on Monday, represent the government’s latest move to address the issue of consumer privacy.

On one side of the debate are data brokers like Experian and Acxiom, which collect and sell information, and the huge ecosystem of technology and online advertising companies — including Google, Microsoft and Facebook — that target consumers based on their personal preferences.

On the other side are consumer groups and privacy advocates that are concerned about the volume of data being collected and how little control consumers have over that information.

The government’s Do Not Track efforts are likely to collide with the desire of companies to continue the lucrative business of collecting, using and sharing information about the people who use their services. Although these businesses say they support limits on using this information, they generally still want to be able to collect it.

And the Privacy Gaps Just Keep On Coming

Excerpt from an article in The New York Times
Monday, February 20, 2012

And the Privacy Gaps Just Keep On Coming 

By NICK BILTON

SAN FRANCISCO -- Another week. Another privacy debacle.

This time, Apple is to blame. Yes, the company that has promoted itself as more private and secure than the other guys, with its stringent app approval process, has actually been handing out people's address books as if they were sausage samples on a toothpick at the supermarket.

Next week there will be another privacy slip. And again the week after. Like the movie "Groundhog Day," where the day repeats itself. Where the day repeats itself. Where the day repeats ... you get the point.

It might be Google, Amazon, Sony, Facebook or Apple, again. Or perhaps a small Silicon Valley start-up in such a rush to get its product out in the face of competition that it will focus more on designing the icon of its app, than ensuring users' privacy.

Imagine if a bank paid more attention to the color of the carpet in its lobby than the type of safe it uses to store its customers' valuables. No one would want to store anything there, that's for sure.

During the time it took to write this column, yet another privacy violation was reported. The Wall Street Journal said Friday that Google and other advertising companies bypassed privacy settings in Apple's Safari browser in order to track people's online behavior; three legislators called on the Federal Trade Commission to investigate. Google said it immediately moved to address the concerns.

Whose fault is all of this? We can't just point fingers at the companies that make iPhones, apps, social networking services and Web sites - although there are a lot of fingers that can be aimed in their direction. We're all somewhat to blame.