There’s good news and bad news about customer loyalty programs. First, the good news: Customers who belong to retail loyalty programs generate significantly more money for retailers than other customers do, according to a study by Accenture Interactive. Now, the bad news: Many retailers are focusing on the wrong things when it comes to their customer loyalty programs. Here are three common mistakes retailers make when it comes to loyalty programs, and what you can do instead to make them right.
Three Big Mistakes You Could be Making with Your Customer Loyalty Program
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