We all know that companies would prefer to have only good reviews, and that company performance is largely motivated by obtaining such feedback because it helps businesses thrive. Reviews play an important role, as ReviewTrackers.com reports that 85 percent of consumers read them to determine whether or not local businesses are good or not. However, many people don’t realize just how many fake reviews really exist, posted everywhere from company websites, Google reviews, and social media. In response to the demand for positive reviews, some companies have actually taken to paying for them, and even more have cashed in on the need by creating review mills.
Can You Spot a Fake Customer Review of Your Business?
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