The Difference Between a B2B and B2C

If you are a business owner, there are two kinds of customers you could be catering to: other businesses or consumers. If it’s the former, you own a B2B business, but if your target audience is the mainstream consumer then you have a B2C business. It is really that simple, but having said that B2B and B2C businesses differ in several ways. Let’s break down the difference between a B2B and B2C to see how they function and how marketing strategies differ.



The Difference Between a B2B and B2C