The 10 Most Destructive Lies Business Owners Tell Themselves

We talk to ourselves constantly. Okay, maybe not literally, but the psychological phenomenon of self-talk is real and it can have a major bearing on your life, moods and even your professional performance. Self-talk can manifest as reactions to certain events and situations. For example, you might think “that was a dumb mistake” or “this is going to be awesome,” and these thoughts generally have an effect on how you perceive the event in question. They can also manifest as assumptions, in the short-term or long-term, about different aspects of your life and business.

There’s no question that business owners lie to themselves, often knowingly, but some lies are innocuous. Others, like these 10, are destructive and should be avoided at all costs.

The 10 Most Destructive Lies Business Owners Tell Themselves