Think about when you go to a networking event. Everyone is primed and ready with their routine, polished, standard and canned 30-second commercial. They are so routine that nobody listens to them anymore. They are totally ineffective.
Moreover, calling them a 30-second pitch, or 30-second commercial, really says this is your opportunity to sell to somebody. Yuck! That’s not the point of networking at all! So what’s the point of doing them?
Take The "Pitch" Out Of The 30-Second Commercial
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