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Saturday, August 22, 2015

Don’t Sell Products or Services, Sell Experiences and Outcomes

There is a lot of talk around the term “digital disruption” today.
The vast majority of it centers around the latest and greatest technology. And while smartphones, wearable technologies and connected appliances are changing the way we experience the world today, the foundational change in how organizations operate and engage customers may be the biggest disruption taking place of all.


Don’t Sell Products or Services, Sell Experiences and Outcomes

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