If you’re looking for a study that nicely sums up why business writing is distant, pretentious and ruthlessly disengaging, look no further than 5 Monkeys and a Ladder. This famous urban legend, based on two real sociological experiments, explains the close-minded and anti-growth attitudes that result in the inflated, artless tone content and copywriters so easily slip into.
4 Content Writing Mistakes Small Businesses Make
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