There’s a popular story about the founding of Netflix. In it, the company’s co-founder, Reed Hastings, came up with the idea after accruing a $40 late fee from Blockbuster for the movie Apollo 13.
But according to recent reports, that story might not be entirely accurate. The company’s co-founders Hastings and Marc Randolph simply wanted to come up with a company that didn’t fit into any existing category. So, they decided to start an ecommerce company for DVDs.
Don't Just Enter a New Market -- Create One
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