While it takes a certain level of trust and assurance to get customers to willingly give you their personal information, they may already be providing you with valuable information with every login, click or download. Information that may help you extend them being a paying customer, and even assist you in selling them more goods, and more expensive services.
Ujjal Kohli, CEO of Preact, a cloud-based customer success platform aimed at helping software subscription services reduce customer churn, joins to discuss the importance of using systems to predict future customer behavior based on actions and activities – and then using that knowledge to better address their needs.
Using Data to Predict When Customers Might Churn
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