Rob-Jan de Jong’s book Anticipate: The Art of Leading by Looking Ahead seeks to provide a solution to the “how do we create an inspiring vision for our company” question.
This isn’t referring to those vision statements that are a mile long with marketing slang and sprinkled with a few inspirational words. We’re referring to those vision statements that make people aspire to be more. It’s the kind of vision statement that drives companies like Apple or Baskin Robbins to continually create innovative products and attract great talent. It’s the reason we have vision statements.
Anticipate: A Hype-Free Guide to Inspiring Company Vision
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